We’re finally in the final hours before the Genesis GV80, the brand’s very first SUV, makes its global debut. It’s been a long time coming, including a letdown in December 2019 when everyone expected it to shine so bright, but this time it’s the real deal, and there’s even a live stream ready to go – set to go live at 8:30 PM EST. We’ve embedded that stream below for you to watch right here on topspeed.com, but to help keep you comfortable during your wait, let’s talk a little more about it.

Genesis as a brand was launched just a little over four years ago, as a spin-off of the Hyundai brand and quickly became the Korean automaker’s luxury arm. Similar in a way to what Lincoln is to Ford and Cadillac is to Chevy, Genesis aims to provide the best luxury possible while still not going north of the too-expensive border. The brand effectively competes against brands like Audi, BMW, and even Mercedes to some extent.

This far, however, Genesis has only taken a hold on the luxury sedan market with models like the G70, G80, and G90. So, the GV80 represents the brand’s first step into the SUV segment, but it won’t be the last. Once the GV80 launches, a GV70 and a flagship GV90 are both set to come to market within the years that follow.

As for the GV80, Genesis has launched a few teaser images that basically showed off the car, and we’ve seen numerous spy shots. It won’t look quite like the GV80 concept as it will be boxier and a little less futuristic, but it’s set to wow the crowd and anyone lucky enough to get their hands on one. The interior will feature high-end materials comparable to that of the German competition while the powertrain offerings will range from V-6 to V-8 engines with as much as 420 horsepower. AWD will be a given, of course, and a hybrid drivetrain will likely be introduced sometime in the near future – probably before the GV70 or flagship GV90 launch.

Below the embeded live stream below, we’ve listed various bits of information for the soon-to-launch GV80, so be sure to check out everything we know so far while you wait!

2021 Genesis GV80 Debut Live Stream

All You Need to Know About the Genesis GV80