So what does it take to get to be number one? For athletes it means a lifetime of disciplined training, for a car company it can mean decades of thorough and consistent work, but in the recently wealthy car crazed tuner scene of the UAE, it’ll run you a little more than $14 Million. Saeed Abdul Ghafour Khouri recently shelled out 52.2 dirham, the equivalent of $14,300,000 at an auction at the 7-Star Emirates Palace Hotel in Dubai. Don’t feel bad about the money; it’s going to charity that helps accident victims.

When Saeed laid down all that dirham he was buying more than just a metal rectangle with a coat of paint on the front, he is buying a place in society. The oil-rich nations of the Persian Gulf are developing a form of car culture that makes Paris Hilton’s car collection look amateur. All these new funds have made the citizens of Abu Dhabi crazy for custom super cars. If you can imagine what it costs to have a set of rims mounted on your lowly Acura Integra, imagine the cost of milling a custom set of alloys and then mounting them on your Black Series. The UAE’s tuning scene has developed in such a way, that only a handful of these super-tuned machines could stand up to any group of big money collector cars from around the rest of the globe. The Middle East has become a place where your super car is nothing, unless its gold plated or modified to a point that would mean bankruptcy for most.

In this new status-seeking environment it is not uncommon to see a automobile wearing a number plate that is many times more expensive than the car itself. So after all, is Saeed that crazy for spending so much for the right to be first? However this can also be seen as a wise investment, because someone will always want to be number 1.


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  (228) posted on 03.23.2011

That’s a good question..What’s it worth to be #1? Well, I have known a country somewhere in Asia that #1 car plate is exclusive for the presidential car, meaning only the country’s president has the authority to use that car plate.

  (512) posted on 03.4.2010

What a way to spend some money huh. Well, as the article has said, the money goes to charity. Those people are so rich they could give tons of houses to homeless with that much money.

  (428) posted on 02.21.2010

What a way to spend some money huh. Well, as the article has said, the money goes to charity. Those people are so rich they could give tons of houses to homeless with that much money.

  (1) posted on 06.14.2009

Emirates Palace Hotel is in Abudhabi City which is the capital of UAE, it’s not in Dubai as the article mentioned

  (33) posted on 06.12.2009

These look like the guys that are gonna end up with the gold plated Camaro. BEWARE!!!!

BMWM6  (488) posted on 06.11.2009

This is crazy 14 million dollars I personaly laugh at a guy who pays 1 million for a veyron but for 14 million u got ur self a full collection of cars this idiot buys a license plate, heck i drive around without a license plate sometimes

BMWM6  (231) posted on 06.11.2009

Middle east is the new seat of power! This massive acquisition of customized sports cars means one thing—the Arab oil rich contries are buying power and recognition and they will never stop!

BMWM6  (50) posted on 06.11.2009

This is so true... I live in the middle east, and to own an audi TT is like owning a camry....

If you own a Ferrari, then it better be the newest and latest model with the highest spec.

Its crazy car driving... you guys should check out on you tube, Saudi drifting...

BMWM6  (289) posted on 06.11.2009

In some countries to get the red plated number 1 means you are the most powerful person in the land. Even if you will put that plate in an ordinary Focus, the number speaks loadly—it means power and prestige!

BMWM6  (182) posted on 06.11.2009

It could be a little intimidating to drive around in this city. The driving culture has allowed a speed limit free roads. So first timers would be really shocked to see cars as they NORMALLY hit the street at 180kph.

BMWM6  (180) posted on 06.11.2009

The good thing about this auction is that you know where the money would go. For the past five auctions, they have raised $56M. Cool!

BMWM6  (182) posted on 06.11.2009

Many might be wondering why these men are wasting their time to buy a license this worth. The Persian Gulf is a car driven culture. And because there are relatively few pedestrian and transportation options, vanity plates is a matter of personal indulgence.

BMWM6  (183) posted on 06.11.2009

Who ever said that a whopping price of nearly $14M is not even gold or aluminum. It beat the previous record of $6.8 million by stock broker Talal Khouri last year.

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