It’s good to see the German automaker on its feet again

Four years after quietly entering the retirement home, Wiesmann is making a comeback with plans to roll out a new model in 2019. Details are still scarce on what this new model is going to be, but given the automaker’s history of building limited-run, bespoke, retro-styled, thoroughbred sports cars, it’s hard to imagine this model being any different. The important thing is that Wiesmann is back, and it has credible people with years of experience in the industry running it now. Hopefully, this new lease on life is going to jumpstart a new era for the once proud German automaker.

Wiesmann Will Finally Introduce a New Sports Car in 2019
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Nobody wants Wiesmann to rush back into the thick of things with a half-baked offering that’s not going to excite the business

The auto industry is a far more interesting place with Wiesmann in it. It’s nice to see, then, that the German automaker is not only back on its feet, but, more importantly, has plans to launch a new model. We have to thank a couple of Indian investors who bought the company a year after it went to insolvency for putting the auto brand back on the map. With former Mercedes-Benz executive Mario Spitzner at the helm, Wiesmann should be in much healthier shape now compared to the last time we saw it.

We still don’t know enough about the new model to get excited about it, but that’s fine. In times like this, adopting a one-step-at-a-time approach is completely understandable. Nobody wants Wiesmann to rush back into the thick of things with a half-baked offering that’s not going to excite the business. That’s what happened the last time the company was around, and we all know what happened then. We do know, at least based on reports, that the new model will be powered by a V-8 engine that’s sourced from BMW. Could it be the 4.4-liter, twin-turbocharged, V-8 from the current BMW M5, the same one that has over 600 horsepower on tap? It’s a little hard to imagine a Wiesmann packing 600 horsepower, but we’re open to some intrigue and excitement.

There is some precedent, though, of a Wiesmann carrying a massive engine. Remember the GT MF5 that entered production a decade ago? That one came with a 5.0-liter V-10 from the M5 and M6 models that BMW had on the market at the time. That powertrain produced 507 horsepower and helped the GT MF5 rocket from 0 to 62 mph in just 3.9 seconds. If this is what we’re in store for with the company’s return-to-market model, then sign us up for it.

Wiesmann Will Finally Introduce a New Sports Car in 2019
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Wiesmann wants to sell its models in more markets to capitalize on the growth potential of that kind of strategy

Beyond the plans for the new model, Wiesmann also has one new goal in its reincarnated form. No longer is the company limiting its market to Europe. That strategy cost it dearly the last time it was around. This time, though, the goal is to tap the global market. Interpret that however you like, but from the look of things, Wiesmann wants to sell its models in more markets to capitalize on the growth potential of that kind of strategy. It’s unclear if the U.S. is going to be one of those markets, but rest assured, American buyers will welcome Wiesmann with open arms if it decides to come here.

There aren’t that many brands like Wiesmann anymore. Morgan’s still around, but it’s in need of some company. With Wiesmann now back in the fold, let’s all hope that retro-styled sports cars never go out of style. It may be a niche segment, but it still offers something different. In an industry that can get monotonous from time to time, different isn’t always a bad thing.

Further reading

2008 Wiesmann-GT MF5
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Read our full review on the 2008 Wiesmann GT MF5.

2018 BMW M5 High Resolution Exterior
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... Or the new flat red!

Read our full review on the 2018 BMW M5.

Source: Motor Authority

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