Will a Baby Ram Pickup Revive the “Dakota” Name?
The midsize truck is in FCA’s plans, but the name not so muchby Robert Moore, on
FCA’s five-year plan has finally confirmed that there is a midsize or baby Ram in the works and it could debut by 2021, according to some sources.
The Baby Ram; a New Dakota
As of now, details about the baby Ram are far and few between, but the rumors can finally be put to rest as we know that it’s coming. It would make sense to revive the Dakota name. At the time of the Dakota’s discontinuation sales for compact pickups were diminishing, which is exactly why Ford killed off the Ranger in the U.S. as well. Now, however, with the craze for larger vehicles, the demand is back and so is the Ranger, so it’s only fitting Ram comes correct with a midsize truck as well.
Be that as it may, FCA said no to a midsize pickup just a few years ago, citing cost as the main issue but it looks like that may no longer be the case. After all, FCA has paid to develop the Jeep truck, so it could easily use the same underpinnings and slap on a different body. The new midsize truck’s success, however, will depend largely on pricing. FCA cited declining market interest when it killed off the Dakota, but when it was discontinued it was so high it wouldn’t make sense to buy it when you could spend just a hair more to get a full-size Ram instead.
The Truth About Cars decided to reach out to Ram and ended up hearing back from David Elshoff, the head of Ram brand communications. He confirmed that there are intentions to bring the new truck to the U.S. There’s also word that it will replace the Fiat Fullback in markets outside the U.S. News that it could debut by 2021 cam from Paul Eisenstein of The Detroit Bureau via Twitter:
At this point, it isn’t surprising. Automakers are all clamoring to take advantage of the surge in larger vehicles, and now that advances in technology facilitate better fuel economy, midsize trucks could make a big comeback. The problem is that Ram and FCA are coming to the game very late which could turn out to be problematic. Furthermore, it’s important that Ram price the midsize truck correctly. If it’s too close to the price of the Ram 1500, we’ll see history repeat itself as everyone will opt for the 1500 over the midsize. It will be interesting to see how things turn out down the road.
Read our full review on the 2008 Dodge Dakota.
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