The Nissan Titan has never been a sales giant. Since its debut in 2003 and second-generation launch in 2016, the Titan has failed to capture a sizeable share of the full-size market share. It’s easy to understand why; Ford, General Motors, and Ram largely control the segment and buyers are fiercely brand loyal. But Nissan has a plan. Rather than attacking the Big Three head-on at the national level, the Japanese automaker is using precision to target just four U.S. cities – Dallas, Houston, Phoenix, and Salt Lake City. Nissan is flooding these truck-loving areas with marketing dollars while supporting the local dealerships with extensive training on the Titan’s features.