am and Lexus laser street stave - behind the scenes
Music, art and technology have been brought together in will.i.am’s spectacular remix of his hit track #thatPOWER for Lexus’s Amazing in Motion campaign. The unique interpretation was created live by the musician and global entrepreneur, using hundreds of motion- and sound-sensitive lights and lasers and three Lexus NX crossovers, piloted by a team of top stunt drivers.
will.i.am takes on the role of the frontman, battling against speed and rhythm to conduct and navigate the Lexus NX by hitting a sequence of laser targets.
The unprecedented event was shot in the course of one night on a disused airstrip in Spain. The stunt team included Niki Faulkner, whose movie credits include the James Hunt driving sequences in Rush, the 2013 feature about the battle for the 1976 Formula 1 championship.
am and Lexus create epic driving spectacular on a laser street stave
Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs’, hitting the laser ‘targets’ at the correct tempo to synchronise with his smash hit.
The unprecedented live event, shot in one night last week, sees the musician’s skills put to the test as he joins three stunt drivers including 2013 Blockbuster, Rush frontman, Niki Faulkner, to take on the colossal ‘sound-road’, race against rhythm and successfully complete the challenge in the limited hours of darkness available before the sun rises.
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