The Audi RSQ e-tron is the second RSQ To Appear On The Big Screen

After the PB18 E-Tron, no one really expected Audi to reveal a new supersport car. Yet, it did - the Audi RSQ e-tron. It’s animated, though. Like, cartoon type of thing “animated.” Designed in conjunction with Fox, the new Audi RSQ e-tron is bound to appear in the next animated movie Spies in Disguise, starring none other than Will Smith. As many of you may recall, this is not the first time for Audi and Will Smith to appear together on the big screen. The actor had that astonishing futuristic autonomous Audi for the movie I, Robot. Obviously, right now, the driving part isn’t really possible.

What is the new Audi RSQ e-tron all about?

TopGear actually asked a really smart question about this one - is this Audi showing us the new R8? While they did not mention Fox at all in their write up, TopGear hinted that this could be an early Audi build-up for something cool in the future. See, when I, Robot was coming out in 2004, the Audi RSQ (yup, the same name) actually showcased some design cues we actually saw on the R8.

This new RSQ e-tron, by my humble estimates, shares even more with the known character of the Audi hallo car.

Now, the e-tron addition takes us from the world of ICE powered cars into the world of electric powered Audis. No wonder there, is there?!

As this is fundamentally a movie for youngsters, the picture of a cool sports Audi driven by a cool man is definitely a marketing game.

Will Smith Is About to Get Jiggy With Audi's First Animated Concept, the RSQ e-tron
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"Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modeling studio," said Frank Rimili, Audi head of Exterior Design for Concept Vehicles. "At Audi Design, we combine state-of-the-art digital visualization techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ E-Tron."

On the more obvious front, the Audi RSQ e-tron is actually an electric autonomous machine with some transformation abilities.

Can’t even imagine what kind of gadgets Fox and Audi’s designers plan to implement in its design.

Audi And Its Big Screen Appearances

Will Smith Is About to Get Jiggy With Audi's First Animated Concept, the RSQ e-tron
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Will Smith, who will voice Lance Sterling, a spy in the animated movie, obviously has a thing for Audi movie cars.

Perhaps I should say that Audi has a thing with video production. See, since its inception, the R8 proved to be one of the cars that appear the most on the screen. Whether it is just a music video, a TV Series, or a blockbuster like Transformers - the R8 is in it. Actually, while at that, let me tell you that in one of the movies where the Audi R8 had a prominent role (Iron Man or Transformers), producers had a really tough time trying to roll over the damn thing to get the best possible scene.

The Audi R8 was so planted and stable that they actually destroyed a couple of them before getting that shot right. It just did not roll. Nevertheless, the animators of the new Will Smith movie featuring the Audi RSQ e-tron won’t have an issue like that.

Will Smith Is About to Get Jiggy With Audi's First Animated Concept, the RSQ e-tron
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Further reading

Audi PB18 e-tron concept car makes debut in Pebble Beach Exterior
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Read our full review on the 2018 Audi PB18 e-tron Concept.

The 2019 Audi R8 is More Attractive and Powerful than Ever Exterior
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Read our full review on the 2019 Audi R8.

Audi brings futuristic design and mobility to the big screen for the first time with the Audi RSQ e-tron, a fictional, virtual performance concept car created for Twentieth Century Fox’s animated film Spies in Disguise. The full-battery electric model, created by Audi Design in cooperation with Blue Sky Studios, combines automated driving with artificial intelligence and transformational technology. The RSQ e-tron will be driven by super-spy Lance Sterling, voiced by Will Smith, and appears in the film’s trailer live today. The animated family film will be released in cinemas in September 2019. Link to trailer: Fox.co/SpiesInDisguiseTrailer

With a hologram speedometer, electric mobility and fully automated driving technology, the two-seater concept car embodies the visionary design language of the brand. In the movie, super-agent Lance Sterling needs a performance car that will complement his prowess: Along with equipment features such as a fully automated driving mode and other Audi assistance systems, the concept car has special features for secret agents.

“Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modeling studio,” commented Frank Rimili, head of Exterior Design Studio 3 at AUDI AG. “At Audi Design, we combine state-of-the-art digital visualization techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ e-tron.”

The Audi RSQ e-tron is building awareness for e-tron full-electric mobility as part of the Audi brand story: “An international espionage story with future technologies that can save the world is the perfect match for the Audi brand” says Giovanni Perosino, Vice President of Marketing Communication at AUDI AG. “Similar to our cars, fun, innovation and performance are key elements of the storyline.”

“Audi and Fox have been great collaborators over the years and we’re thrilled to evolve our relationship, bringing Audi into the world of animation for the first time. This project was the perfect opportunity to highlight Audi’s e-tron technology and give our intrepid spy, Lance Sterling, his own signature spy mobile”, said Erin Williams, Vice President, Marketing Partnerships for Twentieth Century Fox Film.

Audi will collaborate with Twentieth Century Fox and Blue Sky Studios to produce an additional custom animated content piece in 2019, featuring Lance Sterling and scientist Walter Beckett, voiced by actor Tom Holland.

ABOUT SPIES IN DISGUISE
Super spy Lance Sterling (Will Smith) and scientist Walter Beckett (Tom Holland) are almost exact opposites. Lance is smooth, suave and debonair. Walter is… not. But what Walter lacks in social skills he makes up for in smarts and invention, creating the awesome gadgets Lance uses on his epic missions. But when events take an unexpected turn, Walter and Lance suddenly have to rely on each other in a whole new way. And if this odd couple can’t learn to work as a team, the whole world is in peril. SPIES IN DISGUISE is an animated comedy set in the high-octane globe-trotting world of international espionage.

ABOUT TWENTIETH CENTURY FOX FILMS
One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Fox Family.

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