After the PB18 E-Tron, no one really expected Audi to reveal a new supersport car. Yet, it did - the Audi RSQ e-tron. It’s animated, though. Like, cartoon type of thing “animated.” Designed in conjunction with Fox, the new Audi RSQ e-tron is bound to appear in the next animated movie Spies in Disguise, starring none other than Will Smith. As many of you may recall, this is not the first time for Audi and Will Smith to appear together on the big screen. The actor had that astonishing futuristic autonomous Audi for the movie I, Robot. Obviously, right now, the driving part isn’t really possible.

What is the new Audi RSQ e-tron all about?

TopGear actually asked a really smart question about this one - is this Audi showing us the new R8? While they did not mention Fox at all in their write up, TopGear hinted that this could be an early Audi build-up for something cool in the future. See, when I, Robot was coming out in 2004, the Audi RSQ (yup, the same name) actually showcased some design cues we actually saw on the R8. Now, the e-tron addition takes us from the world of ICE powered cars into the world of electric powered Audis. No wonder there, is there?!

As this is fundamentally a movie for youngsters, the picture of a cool sports Audi driven by a cool man is definitely a marketing game.

"Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modeling studio," said Frank Rimili, Audi head of Exterior Design for Concept Vehicles. "At Audi Design, we combine state-of-the-art digital visualization techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ E-Tron."

Can’t even imagine what kind of gadgets Fox and Audi's designers plan to implement in its design.

Audi And Its Big Screen Appearances

Perhaps I should say that Audi has a thing with video production. See, since its inception, the R8 proved to be one of the cars that appear the most on the screen. Whether it is just a music video, a TV Series, or a blockbuster like Transformers - the R8 is in it. Actually, while at that, let me tell you that in one of the movies where the Audi R8 had a prominent role (Iron Man or Transformers), producers had a really tough time trying to roll over the damn thing to get the best possible scene.

The Audi R8 was so planted and stable that they actually destroyed a couple of them before getting that shot right. It just did not roll. Nevertheless, the animators of the new Will Smith movie featuring the Audi RSQ e-tron won’t have an issue like that.

Further reading

Read our full review on the 2018 Audi PB18 e-tron Concept.

Read our full review on the 2019 Audi R8.