Ford knows people will buy the F-150 no matter how high it’s priced

Kim Kardashian went about ‘breaking the internet’ a couple of years ago and her husband could do the same if he becomes the President of the U.S. In between these things came the Ford Bronco, which has been the talk of the town ever since it was unveiled and is a worthy candidate for the same award. Such is the off-roader’s hype that many have forgotten the fourteenth-gen 2021 Ford F-150 was also unveiled just a couple of weeks before it.

If it was any other time, America’s best-selling vehicle would’ve garnered all the attention; but not this time. However, there is some news on that front as well. According to a report from CarsDirect, the 2021 F-150 could go north of $80,000. How about that!

That’s A Lot Of Money For An F-150

Will you Pay $80,000 for a Fully-Loaded 2021 Ford F-150?
- image 923469
The outlet was able to lay its hands on a dealer order guide that shows the 2021 F-150 Limited trim 4x2 SuperCrew priced at $72,520, including the destination charges.

The four-wheel-drive model is priced at $3,425 higher. If you decide to upgrade to the PowerBoost Hybrid powertrain, that’ll add another $2,500 to the price. Finally, a $595 Bedliner and a $995 tonneau cover will push the price just over $80,000. To put this into perspective, this is $50,000 more than the base trim.

What’s Special About The Hybrid Powertrain?

Will you Pay $80,000 for a Fully-Loaded 2021 Ford F-150?
- image 923489

Ford has introduced a new 3.5-liter, Powerboost hybrid mill for the 2021 F-150.

This system includes a 37-kilowatt electric motor (47 horsepower) in the transmission housing.

It is powered by a liquid-cooled, 1.5-kilowatt-hour lithium-ion battery pack. This is not a plug-in hybrid system, so the batteries recharge on the go. The towing capacity for the hybrid mill is yet to be announced, but it expected to be over 12,000 pounds. This mill will have an EPA estimated range of approximately 700 miles on a 30.6-gallon tank of gas.

There’s An On-Board Generator As Well

Will you Pay $80,000 for a Fully-Loaded 2021 Ford F-150?
- image 923474

The highlight of this trim and powertrain combination is the 2 kW Pro Power Onboard Generator. This is good enough to run an electric heater, a TV, a mini-fridge, a blender, and portable speakers. You can opt for the 7.2 kW generator by paying an additional $750. It can be used to charge your tools, computers, and can power stuff such as a 12-inch miter saw, a circular saw, a hammer drill, a half-horsepower air compressor, floodlights, and a battery charger, all at the same time. A series of ports are included – 120-volt, 20-amp outlets, with a single 240-volt, 30-amp outlet for big equipment.

Other Notable Features On The Top-Trim

Will you Pay $80,000 for a Fully-Loaded 2021 Ford F-150?
- image 923497
  • New LED headlights and DRLs
  • New grille and wheel designs
  • Tailgate Work Surface which is essentially a work station on the tailgate
  • Max Recline Seats that bend 180 degrees
  • 12-inch infotainment system with wireless Apple CarPlay and Android Auto
  • Ford’s Co-Pilot360 Active 2.0 Pre Package will be offered, but you’ll have to pay extra to activate it
  • Massive panoramic moonroof
  • 18-speaker Bang & Olufsen Unleashed audio system
  • Pro-Trailer Backup Assist

How Are The Other Trims Priced?

Will you Pay $80,000 for a Fully-Loaded 2021 Ford F-150?
- image 923483
Although the top trim’s price touches a new level of absurdness with all the optional stuff included, the base trim is still reasonably priced, starting at just $30,635.

If this is including the destination fee of $1,695, then it’s just a marginal increase of $195 over the 2020 F-150’s base trim. The 2020 Chevy Silverado starts at $30,095 and the 2020 Ram 1500 starts at $33,840.

As for the other trims, the XLT sees a premium of $290, whereas the Lariat and King Ranch are hiked by $1,945 and $3,340 over their corresponding 2020 models. Now that’s going to pinch.

Final Thoughts

Will you Pay $80,000 for a Fully-Loaded 2021 Ford F-150?
- image 923475

The 2021 F-150 is certainly a fantastic truck and Ford has improved in a lot of aspects. The truck is the company’s cash cow and Ford is milking it to the fullest. The price hike should help the company break even the development costs very soon. Although it is a competent truck that checks almost all the boxes, do you think it’s worth spending over $80,000 with all the options and creature comforts included? Share your thoughts with us in the comments section below.

Source: Cars Direct

Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
About the author
What do you think?
Show Comments
Car Finder: