Windows of Opportunity Concept by GM Gallery

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  • Windows of Opportunity Concept by GM
    GM Advanced Tech Windows of Opportunity

    General Motors Research and Development challenged students at Bezalel Academy of Art and Design in Israel to eliminate backseat boredom through rear seat entertainment technology. Through the Windows of Opportunity (WOO) project, the students conceptualized ways to turn car windows into interactive displays capable of stimulating awareness, nurturing curiosity and encouraging a stronger connection with the world outside the vehicle.