That’s $10K cheaper than the Tesla Model X

Fresh off of making its public debut at the 2018 Geneva Motor Show, the Jaguar I-Pace now has a price to go with the name and the face. Jag’s new electric crossover has now been priced at $69,500 in the U.S., and that’s before local and federal government incentives. Proving that it’s more than just a fancy Jaguar with an all-electric powertrain, the I-Pace can now be had at a price tag that’s $10,000 cheaper than the model Jaguar used as its benchmark: the Tesla Model X.

Those who only had eyes for the Tesla Model X will now have to make some important decisions.

For a brand that’s entering a segment dominated by one make and model, establishing a more affordable price tag is a good way to get people’s attention. That’s essentially what Jaguar did with the I-Pace SUV. Now, those who only had eyes for the Tesla Model X will now have to make some important decisions. Is it still worth it to buy a base Model X for $79,500 when there’s a newer option that sells for $10,000 less? That now becomes a legitimate question to ask because the “newer option” offers more than just a cheaper price tag.

Take performance, for example. The I-Pace gets its juices going courtesy of a 90 kWh battery. It can do 240 miles on a single charge, and while that figure has not yet been properly rated, it’s already a hair above the Model X’s own 237-mile range claim. The traditional power numbers also lean towards the new Jag. It has a total of 394 horsepower and 512 pound-foot of torque at its disposal. The Model X 75D? 328 horses and 387 pound-foot of torque. The I-Pace also beats the Model X in acceleration, hitting 60 mph from an idle position in just 4.5 seconds. That’s 0.4 seconds quicker than the Tesla.

Watch the Jaguar I-Pace Kick the Hell out of the Tesla Model X
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The company recognized the Model X as the car-to-beat in this segment.

Give Jaguar credit for this one other thing. The company recognized the Model X as the car-to-beat in this segment. There are certainly no arguments there because Tesla has cornered the premium all-electric vehicle market all to itself. Jaguar knew this, so it’s trying to beat Tesla in its own game. Turns out, that strategy also includes outfitting the I-Pace with the technology that will make it the first Jaguar to receive over-the-air software updates. That’s on top of having its own lineup of connected apps that are similar to what you can get with a Model X.

Don’t think for one second that Jaguar is going at this without any intentions of unseating the incumbent. The British automaker is betting big on the I-Pace to become a significant threat to the Model X’s current monopoly. By the looks of thing, it’s pushing all the right buttons to the point that Tesla should be concerned about the looming threat that’s coming. If for nothing else, that threat is packing serious claws.


With a $70k Price Tag, the Jaguar I-Pace Could be Devastating for the More-Expensive Tesla Model X Exterior Wallpaper quality
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Read our full review on the 2019 Jaguar I-Pace.

2016 Jaguar I-Pace Concept
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Read our full review on the 2016 Jaguar I-Pace Concept.

2016 Tesla Model X Exterior
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Read our full review on the 2018 Tesla Model X.

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Read more Jaguar news.

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Read more Geneva Motor Show news.

Press release

Following its public debut at the 2018 Geneva Motor Show, today Jaguar announced U.S. pricing for the 2019 Jaguar I-PACE.

Priced from $69,500 before federal and local government incentives1, the Jaguar I-PACE establishes a new mid-size premium battery electric vehicle (BEV) segment.

“With the debut of the Jaguar I-PACE, Jaguar in the U.S. is officially in the luxury electric vehicle business and our retailers and customers are placing orders,” said Joe Eberhardt, President and CEO of Jaguar Land Rover North America. “In partnership with our retailers who are investing in new facilities and EV infrastructure, we have a proactive market strategy led by very competitive pricing and the Jaguar EliteCare electric vehicle ownership package. We think the entire journey of buying, owning and driving an I-PACE will be one our customers will love for life.”

Featuring a 90kWh battery, the I-PACE delivers an estimated range of up to 240 miles and 0-60mph acceleration in as little as 4.5 seconds on its way to a top speed of 124mph2,4.

I-PACE owners will have the convenience of using both AC and DC power to charge their vehicle; with 0-80 percent charge achievable in approximately 40 minutes using a 100kW public fast charger, or just over 10 hours using a 230V/32amp charger3.

Estimated Charging Times3:

0 – 80% Charge

0 – 100% Charge

AC Charge Time - Domestic

7kW – (Single Phase, 230V/32A)

Approx. 10.1 hrs

Approx. 12.6 hrs

DC Charge Time - Commercial


Approx. 85 mins

DC Charge Time - Commercial


Approx. 40 mins


In-home charging is facilitated by the vehicle’s 7kW on-board charger and a Mode 2 universal cable which will ship with the vehicle as standard. Using the mode 2 charger, I-PACE customers will be able to charge via a domestic 110V or 230V wall socket.

Customers may also chose to have a Level 2, 230V/32amp charger installed inside or outside of their home. To help Jaguar customers have home chargers installed, Jaguar Land Rover will be developing a nationwide network of certified independent electricians, which will be the subject of a future announcement.


In conjunction with the expansion of the Jaguar and Land Rover model lineups, including its first electrified vehicles, Jaguar and Land Rover retailers have committed to invest $1.5B on new facilities and enhanced owner experiences over the next 5 years in North America. The new retail facility design standard to be adopted by retailers nationwide creates modern dual branded retail environments. There are 207 total dealerships in the United States, including 166 Jaguar franchises.

In the lead up to the start of sales for I-PACE later this year, retailers have also heavily invested in the training of their sales and service personnel to better understand the EV market; concerns owners may have throughout the purchase process; the intricacies on how to repair these vehicles and how to do so safely.

Jaguar & Land Rover retailers have already begun installation of electric vehicle charging equipment, getting ready to sell and service Jaguar and Land Rover electrified vehicles when they go on sale beginning in the second half of 2018.

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