Wolfgang Durheimer to leave Bentley and Bugatti for new role at Audi
One could argue that Wolfgang Durheimer has the best job in the world as he runs two of the most prestigious and recognizable car companies in the world; Bentley and Bugatti. As we’re sure you know, both of these companies fall under the Volkswagen brand, but if Automotive News Europe is to be believed, changes are afoot within the mega-company.
Prior to being in charge of Bugatti and Bentley, Durheimer was Porsche’s development chief, and ANE believes that in a re-shuffle of Audi’s management board to reduce the age of its seven-board members, Durheimer will leave his current positions and take up the role as Audi’s development chief. He is said to be superseding Michael Dick, aged 60, in the role.
A selection of other positions throughout the Audi brand are expected to be replaced also, such as the brand’s sales chief and purchasing managers to again reduce the average age of the firm’s management board.
We’re not sure as to why Audi and Volkswagen are so keen to have young board members, as employees should be solely chosen on their abilities rather than their ages, but it’s likely Audi believes some of its current board members are losing their grasp on the ever-changing automotive industry, and perhaps believes bringing some youth to the team will help.
In saying that however, the new members aren’t exactly youthful as Durheimer is 53 and will be replacing a man just 7 years his senior, while Luca de Meo is 44 and expected to replace Audi’s sales chief, 60-year-old Peter Schwartzenbauer. As a result of this switch-up, the position as CEO of Bentley and Bugatti will be up for grabs but it’s unclear who’ll be promoted to that position in the near future.
Source: Automotive News Europe