Worldwide Toyota Prius sales top 500,000
Toyota launched the Prius in 1997 in Japan and started selling it overseas, such as in North America and Europe, in 2000. The second-generation Prius, equipped with the Toyota Hybrid System II, was introduced in 2003 with an emphasis on delivering both eco-friendliness and driving performance. It has been enjoying good sales both in Japan and overseas, especially in North America.
The Prius is now being made outside Japan for the first time, with production for the Chinese market starting in Changchun, China in December 2005.
Overall cumulative worldwide sales of Toyota (including Lexus) hybrid vehicles passed the 600,000 mark at the end of March this year. Toyota regards hybrid systems as representing a key technology for the 21st century and has been endeavoring to promote their greater use. Capitalizing on the high applicability of hybrid systems, Toyota aims to widen its hybrid vehicle lineup.