Waze is a crowd-sourced smartphone app that usually points out places for drivers to avoid (such speed traps and traffic congestion), but the app will soon have some hot spots that users won’t want to miss. Promoting the September 15th launch of Furious 7 on DVD, Blu-Ray and On Demand, Waze is teaming up with Universal Studios to create Prizing Pit Stops in seven cities across the U.S.

Users in Portland, Dallas, San Francisco, Washington, D.C., New York, L.A. and Chicago will be able to locate the areas where they can receive free swag, including apparel, license plate frames and codes to download digital copies of the movie. Users will receive messages and directions from Waze to locate the Prizing Pit Stops.

Just like speed traps and traffic jams, the Prizing Pit Stops won’t be around for long. Each one will last for just 90 minutes before moving to another location – each city will get three pit stops throughout the day. For specific dates, check out the press release posted below.

Continue reading for the full story.

Why it matters

Furious 7 has been one of the hottest movies of the year, and the promotion between Universal and Waze is a perfect match.

Furious 7 Film Review

Furious 7 Film Review: Everybody Grows Up Sometime
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You can check our Furious 7 movie review here.

Press Release

Universal City, California, August 25, 2015 –Universal Pictures Home Entertainment (UPHE) is leveraging Waze (http://www.waze.com), the real-time crowd sourced navigation app, to promote the home entertainment release of global blockbuster Furious 7. “Get your Furious 7 Fix Fast” is a first-of-its-kind promotion that will allow Waze users in seven cities to find Prizing Pit Stops giving away free Furious 7 merchandise. UPHE will release Furious 7 on Digital HD starting today and on Blu-ray™, DVD and On Demand on September 15.
From today through September 17, Waze will display scheduled messages announcing the release of Furious 7 on Blu-ray™, DVD and Digital HD in seven participating markets. On one day in each market, Waze users can also find directions to pop-up venues where street teams will be distributing free Furious 7 branded T-shirts, hats, license-plate frames, and a limited number of digital codes to download the film on Digital HD, among other items. Each Prizing Pit Stop will operate while supplies last for up to 90 minutes and then move on to two other spots throughout the day.
Prizing Pit Stops will take place on the following days:
Friday, Sept 11: Portland & Dallas
Monday, Sept 14: San Francisco & Washington, D.C.
Tuesday, Sept 15: New York & Los Angeles
Thursday, Sept 17: Chicago
The promotion, which marks the first time Waze has partnered with a home entertainment distributor, will be supported by local cable and radio mentions in the participating markets and through Waze’s social media posts.

The user has the option to Save for Later or they’ll get another message during another drive so they’ll probably see the display at least 2 times during those dates.
The messages about the Pit Stops will be displayed starting a week before they go live in each market, to remind users. On the day their local Pit Stops go live, users will get a message alerting them of the locations to get free swag.
On 9/15, all users in the 7 markets will get a push message notifying them that they can “Own Furious 7 Now on Blu-ray and Digital HD”

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Press release
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