I played around with Rolls-Royce’s new online configurator for the next-gen Phantom and this is what came out of it

Online configurators are a beautiful thing. They serve a variety of functions for a variety of people. Those who have the finances to actually buy the things they create in these configurators can get really personal with their soon-to-be prized acquisitions. But for the rest of us, online configurators are about the closest thing we can have to our very own models without actually paying for them in the end. This is important because Rolls-Royce just launched an online configurator for the all-new, eighth-generation Phantom luxury sedan, and as you can expect, I went crazy with it.

While it’s true that there are certain elements about the all-new Phantom that will be consistent among all models – the bespoke all-aluminum platform and the equally new twin-turbo 6.75-liter V-12 engine being two of them – the rest of it is up to the buyer’s imagination. The automaker did say that when it comes to the new Phantom, you don’t end up buying one; you commission one. Notwithstanding the sentiment that Rolls’ position is far easier said than done, the new online configurator does give us the freedom to personalize our very own Phantoms the way we see fit. Nothing is going to come out of it other than personal gratification, but it is a very cool and exciting exercise nonetheless. In light of that, I went ahead and played around with the online configurator, the results of which you can see below.

Continue after the jump to read the full story.

This is my virtual Rolls-Royce Phantom

You Can Now Configure The Rolls-Royce Phantom Of Your Dreams High Resolution Exterior
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Prepare yourself because the number of features this configurator has is absolutely staggering

Prepare yourself because the number of features this configurator has is absolutely staggering. The color options alone will already leave you scrambling for combinations.

Since I want my virtual Phantom to look as eye-popping as possible, I opted for a color that stood out, hence the choice of Red Velvet Sparkle as the dominant body color. From there, I chose an Arctic White contrast to create a good balance with the Red Velvet Sparkle body. I wanted the body to retain most of its two-color set-up so I didn’t go crazy picking a coachline color, settling instead for a nice shade of Hotspur Red. I did change the wheels and picked out the most striking of them all: 21-inch part polished alloy wheels with body-colorer wheel centers.

I’m already reaching alarming levels of obnoxiousness as far as my Phantom is concerned, so why not add more fuel to that fire by adding an illuminated Spirit of Ecstasy. The shades match with the body and it lights up so why not, right?

This is how the exterior of my Phantom ended up looking like. It may not suit some people’s taste, but I like it!

You Can Now Configure The Rolls-Royce Phantom Of Your Dreams High Resolution Exterior
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You Can Now Configure The Rolls-Royce Phantom Of Your Dreams High Resolution Exterior
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Note: exterior photos of my personalized Rolls-Royce Phantom

Now let’s move to the interior where, as expected, Rolls-Royce gives just as many options to choose from as outside. Running down the list of ways to personalize the interior of the Phantom is tough since there are options pertaining to seat convenience, leather and veneer detailing, bespoke interior schemes, and instrument dials and clock, among other things.

There are options pertaining to seat convenience, leather and veneer detailing, bespoke interior schemes, and instrument dials and clock, among other things

For my virtual Phantom, I’m taking the interior as far as possible so I’m starting with a blank black canvas in the cabin. I don’t know what Armagnac is but it looks like a rich shade of brown so that’s the one I’m going with as opposed to simple black, which doesn’t work well with the exterior of my car anyway. I did throw in trims of red in the seat piping and Piano White veneer to break away from drowning in one color.

Since I’m not going to spend for any of these options, I also threw in the Starlight headliner option and the bespoke CC clock. The end result is this.

You Can Now Configure The Rolls-Royce Phantom Of Your Dreams High Resolution Interior
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Note: interior photo of my personalized Rolls-Royce Phantom

I’d like to think that this Rolls-Royce Phantom is my personal contribution to the luxury sedan’s online configurator cause. It’s not the sexiest iteration most of you will probably see, but I like how it speaks to my taste and preference.

And for what it’s worth, I think it looks well enough to justify the 563 horsepower and 663 pound-feet of torque that comes out of that new V-12 engine. A red Phantom with white exterior trim with a dominantly black interior. That’s the kind of Phantom I’d want and the kind that I’d be proud to roll out in the streets in. Now if only I had the money to turn it into reality.

You'll need upwards of $300,000 but hey, it's the new Rolls-Royce Phantom

In the meantime, check out some of the color combinations that you can use to dress up your new virtual Phantoms. Who knows, one of you might end up liking your work enough that you actually buy one. You’ll need upwards of $300,000 but hey, it’s the new Rolls-Royce Phantom. If you’re waffling on making a purchase, just think about what having a new Phantom is going to do to your cred.

References

2018 Rolls-Royce Phantom VIII Wallpaper quality High Resolution Exterior
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Read our full review on the Rolls Royce Phantom VIII.

Source: Rolls Royce

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