Online configurators are a beautiful thing. They serve a variety of functions for a variety of people. Those who have the finances to actually buy the things they create in these configurators can get really personal with their soon-to-be prized acquisitions. But for the rest of us, online configurators are about the closest thing we can have to our very own models without actually paying for them in the end. This is important because Rolls-Royce just launched an online configurator for the all-new, eighth-generation Phantom luxury sedan, and as you can expect, I went crazy with it.