Is this thing painted with gold or what?

The Alfa Romeo Giulia GTA is the most extreme Giulia the company has ever created, and it will be a somewhat rare offering with only 500 examples built in total, spread between the GTA and GTAm. Alfa has now released pricing for the GTA and GTAm, and let’s just say that you better be willing to put up the house as collateral.

The Alfa Romeo Giulia GTA is Priced Between €176,500 and €181,500

You Could Almost Buy Three Alfa Romeo Giulia Quadrifoglios for the Cost of One Giulia GTA Exterior
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Before we get into the pricing, let us just point out that the Giulia GTA is, hands down, the most powerful road car that Alfa Romeo has ever built.

And, it will be built in limited quantities – 500 to be exact. However, if you want to get your hands on one, you’ll have to pony up €176,500 for the GTA or €181,500 for the GTAm! That computes to $193,808 or $199,298 at current exchange rates. That puts it well above the now discontinued 8C Competizione that carried a price of around $140,000 at current exchange rates, so it’s not only the most powerful but the most expensive ever built. So, Is the price justified?

You Could Almost Buy Three Alfa Romeo Giulia Quadrifoglios for the Cost of One Giulia GTA Exterior
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To answer that, we need to look at recent events. Let’s not beat around the bush – Alfa Romeo is in a bad place. It is hurting enough that FCA is stripping it to the bones, discontinuing the 4C Spider back in late 2019 then proceeding to discontinue the Giulietta earlier this year. It also nixed the planned revival of the 8C and GTV back in 2019 as well, leading us to wonder if Alfa Romeo was going to be discontinued in the U.S. altogether.

With all of that said, the Giulia GTA and GTAm, priced so close to the $200,000 threshold that it hurts, feels like little more than a desperate cash grab in hopes to save a company that is, quite literally, on its last leg.
You Could Almost Buy Three Alfa Romeo Giulia Quadrifoglios for the Cost of One Giulia GTA Exterior
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Exclusivity of just 500 models aside, The Giulia GTA isn’t all that much better than the much-cheaper and easily attainable Giulia Quadrifoglio. That model starts out at just $72,000 here in the United States, which means you could literally buy 2 of them with enough for two affordable daily drivers and gas for a year for the price of one Giulia GTA or GTAm. Getting back to the basics, the Giulia GTA comes in at $121,808 more expensive than the Quadrifoglio. It is more aerodynamic, and it’s slightly more powerful.

Where the Quadrifoglio delivers 505 horsepower, the Giulia GTA delivers 540 horsepower – an increase of 35 ponies. Add in a sizable weight decrease of 221 pounds (100 kilos) the GTA is also a bit lighter, tipping the scales at 3150 pounds as opposed to 3,360 pounds.

The extra power, drop in weight, and better aerodynamics will secure you a 60-mph sprint in the range of 3.6 seconds, about 0.3 seconds faster than the Quadrifoglio.
You Could Almost Buy Three Alfa Romeo Giulia Quadrifoglios for the Cost of One Giulia GTA Exterior
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So, once again, I have to ask – is the near $200,000 price for the GTA and GTAm justified? In my opinion, I have to say no way. As I mentioned before, I feel like it’s more of a money grab with Alfa Romeo and, ultimately, FCA hoping that the wealthier branch of Alfa fanboys will snap up the 500 examples planned for production. My opinion might be different if Alfa isn’t on the verge of death and if FCA didn’t practically cut its balls off in terms of making future models, but at this point, the GTA could be the only thing that saves Alfa Romeo. Even with the Stelvio, Alfa’s sales are falling far shy of expectations and a report from Forbes back in 2019 suggested that FCA may even unload Alfa much like it’s trying to do with the wanna-be supercar maker Maserati.

You Could Almost Buy Three Alfa Romeo Giulia Quadrifoglios for the Cost of One Giulia GTA Exterior
- image 889342

At the end of the day, Alfa is in trouble, and when a company is up shits creek without a paddle like this, a high-priced model like the GTA only exudes one thing – “we need money.” I honestly hope the company sells all of them and can keep shop open, but if it can’t get itself in gear and really compete with the market, the brand isn’t going to be around much longer – a lone SUV and sedan, the latter of which is in a dying market, just isn’t going to cut it.

Robert Moore
Editor-in-Chief and Automotive Expert - robert@topsped.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read More
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