The 2021 Bronco configurator goes live in September and ordering will take place in December

The 2021 Bronco has created a stir and people can’t seem to stop talking about it. In fact, the response has been so overwhelming that the website had also crashed. According to the Q2 earnings call, well over a hundred thousand people have reserved the new Bronco and can’t wait to lay their hands on the off-roader.

With numerous packages and accessories announced, the next exciting part is to be able to configure it and Ford has some good news for us on that front. The company has confirmed that the Bronco configurator will go live in September!

That’s Some Good News

You'll Be Able to Configure Your New 2021 Ford Bronco Sooner Than You Think! Exterior Wallpaper quality High Resolution
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Ford North America Product Communications Manager, Mike Levine, announced on Twitter that the ‘build and price’, or better known as the configurator, will go live in September and the orders will be accepted from December. Before confirming this, Mike caused a bit of a scare amongst the enthusiasts with his one word “December” tweet.

He later tweeted, “Bronco build and price will be live by September at the latest. Ordering takes place in December. My bad if that came off as confusing. Get ready to build your Broncos!" Glad that he clarified it because people replying to the thread had started to get mad on the delay.

Final Thoughts

You'll Be Able to Configure Your New 2021 Ford Bronco Sooner Than You Think! Exterior Wallpaper quality High Resolution
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The Ford Bronco Sport’s configurator is live since its debut. The September timeline is for the two-door and the four-door Bronco. A three-month timeframe seems ample for customers to configure their ride before they can convert their registration into an order. Given the initial impressions of the SUV and over 200 accessories available, you can expect a healthy reservation-to-order conversion rate for the Bronco.

The deliveries of the 2021 Bronco are expected to begin in June 2021. These will be for the customers who have already reserved their Broncos, whereas the orders for the new, late reservations will be delivered sometime in 2022.

[q[When Can I Configure My Ford Bronco?[/q

Ford’s product communication manager has stated that the 2021 Ford Bronco’s configurator will go online by the end of September and dealers will begin contacting you in December to finalize your orders.

Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
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