Ford is open to building the Bronco R if people ready to buy it

Ford surprised a lot of people by entering the Bronco’s prototype at last year’s Baja 100 race. As a marketing strategy, it paid off even if it failed to finish the race. People kept talking about it for a long time, even though they weren’t good things. Ford’s Communications Manager, Mike Levine, had tweeted after the Bronco R’s unsuccessful stint that Ford will be back for next year’s event; and, guess what? The company is staying true to its words.

Ford recently admitted that the automaker is open to selling the Bronco R as a turnkey project truck to race teams as long as people are willing to buy it. Will it be successful in its second attempt?

In Ford’s Case, Is Second Time The Charm?

You May See the Ford Bronco R Baja Racer Again Soon Exterior
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When Ford entered the Bronco R in the 2019 Baja 1000 race, it developed the off-roader in just three months.

The Bronco R couldn’t finish the race and kept fighting off various issues throughout. But, this time around, the company has had a whole year to prepare and fix all the mistakes made at last year’s event.

Hau Thai-Tang, Ford’s Chief Product Development and Purchasing Officer, told Muscle Cars and Trucks that the Bronco could be sold to other teams. He said, “If there’s interest we’ll look into it. We’ve done that with our Mustang and even our GTs.”

The Bronco R is essentially a production-spec version of the off-roader, but with several Baja-specific parts. Since it competed in the Class 2 category at last year’s event, it gave manufacturers a high degree of freedom to develop the Bronco in the best way possible. Last year’s prototype gave us a glimpse of the then-upcoming 2021 Bronco, but this time around, there’s nothing to hide. So, you can expect it to be bolder and louder this year.

What’s Going To Be Different?

You May See the Ford Bronco R Baja Racer Again Soon Exterior
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Ford is not new to building race-specific cars. Hau Thai-Tang referred to the Ford Mustang GT4 and the GT GTLM racers, which the Blue Oval build together with Multimatic. These racers are certainly not cheap. To give you a perspective, the Mustang GT4 comes with a sticker price of about $225,000. Even the SCG Baja Boot costs well over $200,000. So, the Bronco R will also be a lot more expensive than the production-spec SUV.

While some parts are Baja-specific, many things are carried over as well. For instance, the 2.7-liter, V-6 EcoBoost mill, the 10-speed SelectShift automatic transmission, the GOAT modes, and even the electric shift-on-the-fly transfer case. As for the stuff that’s different and what makes it a serious Class 2 division beast, there’s full roll-cage, composite body panels, and a front-wheel travel range of 14 inches and a rear travel range of 18 inches, to name a few.

Conclusion

You May See the Ford Bronco R Baja Racer Again Soon Exterior
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Do you think racing teams will opt for the Bronco R, given how well the production Bronco has turned out, or will they avoid it seeing how it bombed at last year’s Baja 1000 race? Share your thoughts with us in the comments section below

Source: Muscle Cars and Trucks

Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
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