If this price sticks, the Supra is going to be more expensive than we thought

A new rumor has surfaced suggesting that the Toyota Supra will be priced at $63,500 when it hits the market, whenever that’s going to be. While far from verified, the figure being thrown out is consistent with an earlier statement made by a Toyota representative, who hinted that the returning sports coupe would be “rather expensive.” At that price point, the Supra will be priced in the vicinity of the BMW M3 and the Porsche Cayman.

You Might Have to Pay a Pretty Penny to Buy the Toyota Supra Spyshots Exterior
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A new rumor has surfaced suggesting that the Toyota Supra will be priced at $63,500 when it hits the market

The rumor of the Toyota Supra’s price tag comes to us by way of the Supra MkV forum. The site admits that the rumors are “unconfirmed,” but it did add that they come “from a valid origin.” Let’s take that for what it’s worth, though it is easy to imagine a world where the Supra commands that kind of price tag.

Toyota has been adamant that the sports coupé would provide an entirely new level of sports car engagement compared to the GT86, and with the latter already priced at around $30,000, it’s unlikely that Toyota’s going to put the Supra at around $40,000. That’d be too close to the GT86, and that model could suffer because of it. A price tag of $50,000 would be interesting, but it’s a number that was mentioned before the Toyota representative said that the Supra would be “rather expensive.” Perhaps he was referring to that $50,000 price tag in his comments?

If he was, that would mean that the Supra could, in fact, fetch a price approaching $60,000, maybe even more. The rub here is that given the power and performance numbers that have been touted — the Supra is rumored to get a BMW-sourced 3.0-liter, turbocharged, inline six with 335 horsepower and 369 pound-feet of torque on tap — it would put the Supra at a disadvantage compared to other models with similar prices. The current M3 already has 444 horsepower on tap, and if rumors about the new M3 are to be believed, it could have as much as 500 ponies to play with.

You Might Have to Pay a Pretty Penny to Buy the Toyota Supra Spyshots Exterior
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The likely scenario here is that Toyota is preparing the Supra to have different variants with different engine options

The likely scenario here is that Toyota is preparing the Supra to have different variants with different engine options. Separate rumors have suggested that a base model will have a 2.0-liter turbo four-cylinder with 248 horsepower. If that’s the case, the 335-horsepower version could be a mid-tier model, and the rumored Supra with the $63,500 price tag could be the range-topping unit that will likely be developed with the automaker’s in-house performance and racing outfit, TRD.

Once more, though, take all of this with a grain of salt because the person who divulged the rumor in the forum did so with a disclaimer. ”I want to just reiterate, this information is not from a vetted source and not from myself or any of our forum insiders,” he wrote. “I do not know if this some sort of misinformation strategy or even an elaborate trolling, but the background checked out and so here is the info presented as it was given to me.”

Only time will tell if this rumor ends up having a leg to stand on.

References

2019 Toyota Supra Exterior Exclusive Renderings Computer Renderings and Photoshop
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Read our full speculative review on the 2019 Toyota Supra.

2018 BMW Z4 Exterior Exclusive Renderings Computer Renderings and Photoshop
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Read our full speculative review on the 2019 BMW Z4.

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Read more Toyota news.

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