Ford recently partnered with Jose Cuervo to test how the excess agave from producing tequila can get a second life as part of a Ford vehicle.
Once the hearts of the plant are cut, roasted, and pressed to make tequila, they are ready for a new purpose. Now the agave remnants make their way up to Ford World Headquarters in Dearborn, Michigan to begin the testing journey.
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About Jose Cuervo® Tequila
Jose Cuervo® is the largest and most widely distributed tequila brand in the U.S. and the world. The Jose Cuervo® portfolio of tequilas includes Jose Cuervo Especial®, the world’s best-selling tequila, Jose Cuervo Tradicional®, Jose Cuervo® Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas® and Jose Cuervo Margarita Mix®. Jose Cuervo® is distributed in the U.S. by Proximo, a privately owned, premium spirits importer founded in 2007 and based in Jersey City, New Jersey.
Agave By-Products Get a Second Chance at Ford | Innovation | Ford