Ford Just doubled production limits for the 2021 Ford Bronco First Edition

The 2021 Ford Bronco was met with a lot of excitement during its digital debut. Not everybody was happy, with the most common complaint seeming to be that there’s no option for a V-8. But, that didn’t stop Ford’s pre-order portal from being overloaded or the First-Edition from being sold out within a matter of hours. That First Edition trim is what we’re going to talk about today, or to be more specific, we’re going to talk about how Ford just upped the production cap from 3,500 to 7,000, making it a little less special in the process.

Bronco First Edition Production Doubled, And You Still Can’t Have One

Your $60,000 2021 Ford Bronco First Edition Isn't So Special Anymore
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The news of the First Edition’s production increase came via a letter sent to those with First Edition reservations.

Ford’s reasoning behind the cap increase was that it comes “due to overwhelming demand for the First Edition, we made a one-time increase to the quantity available, 7,000 total.”

So, did Ford really raise the production cap due to overwhelming response? Well, yeah, obviously, but while Ford won’t confirm it, it’s likely that the company oversold reservations last week. This becomes pretty clear toward the end of the letter, where Ford clarifies that the First Edition is once again sold out.

Your $60,000 2021 Ford Bronco First Edition Isn't So Special Anymore Exterior Wallpaper quality High Resolution
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So, the company raised the production cap, yet the First Edition is still sold out. You can bet the company oversold reservations. And, while that might sound great to those that weren’t within the 3500 and now, perhaps, might be able to get a First Edition, what about the people who thought they were getting something much more limited?

With production of that specific trim doubling to 7,000, it’s not quite as special as it once was.

If that is a problem for you, then you can either change your trim level at the time of ordering (when the dealer calls to confirm everything) or just cancel your reservation altogether and get your $100 back.

Your $60,000 2021 Ford Bronco First Edition Isn't So Special Anymore
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If you want to stick it out and hang onto your First Edition, despite its sudden increase in commonality, then you’ll get to enjoy all the goodies of the Badlands trim. Add in heated seats to go with the Lux and Sasquatch packages and some limited-edition badges. Ford is asking $60,800 for the First Edition, but what you’ll actually have to pay your dealer is a different story. If dealer markup gets too bad, you might as well drop the First Edition, and buy a lesser trim with the optional packages. It might end up being cheaper. If you keep your First Edition, regardless of cost, just know that you’ll own 1 of 7,000 and not 1 of 3,500.

Source: Fullsize Bronco Forums

Robert Moore
Editor-in-Chief and Automotive Expert -
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read More
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