Z4 App for iPhone and iPod touch

As part of their latest marketing campaign, the programmers at BMW have released an interactive application designed specifically for the iPhone and iPod Touch promoting their newZ4 roadster. The BMW will compete with future Porsche Boxsters and Mercedes-Benz SLK convertibles. The app is inspired by BMW’s “An Expression of Joy” campaign and lets you build a Z4 and then drive around on a blank canvas using the Z4’s tires as paintbrushes. There is also a section that elaborates on the history of BMW’s art cars of the past.

The application is available to download on iTunes for free.

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Alina Moore
Alina Moore
Alina Joined the Topspeed.com team in the early 2000s as one of the outlets very first experts, and she’s been with Topspeed.com ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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