Tuning firm, Icon, arrived at the 2011 SEMA Auto Show with two impressive packages based on two classic cars. The first was the Ford Icon Bronco and the second is this 1952 Chevrolet Business Coupe. At first glance, you’ll immediately notice that this vehicle is not all about sparkle and shine like the rest of the beautiful cars at SEMA. Then again, this is the exact look the tuner was going for.

Icon’s Derelict project is all about keeping the car’s original patina and making it functional once again by making minimal changes. It features an Art Morrison chassis, a completely reworked suspension, and will sit on a new set of wheels offered by CNC Machining Steel. The interior was also dressed up with buffalo and alligator covers for the car’s seats. That part of the project stayed true to the minimalistic approach taken by the tuner, but the engine swap clearly does not. The Derelict Business Coupe has received a new 6.2 liter V8 engine that delivers a total of 430 HP.

  • 1952 Chevrolet Derelict Business Coupe by Icon
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What do you think?
Show Comments


  (449) posted on 12.7.2011

I can’t wait for the makeover of this coupe! I wonder if what this vehicle would look like after Chevrolet designers remodeled this. Anyway, just like them, I’m also impressed on its based engine.

  (530) posted on 11.22.2011

430 horsepower is already quite impressive on this Derelict! Anyway, I really can’t wait to see the makeover that they do on this vehicle! I am truly looking forward to seeing this soon! smiley

  (434) posted on 11.17.2011

It looks like a beetle vehicle, but I have to agree that it really looks so great on its rust and at the same time looks messy! smiley Anyway, I wonder if what will be the final outlook of this one? I truly can’t wait for that.

  (831) posted on 11.16.2011

Yeah! It really looks so awesome on that rust! smiley However, I don’t think that Chevrolet will let this vehicle on that design only, and I must say that I will surely wait for the makeover.

  (677) posted on 11.15.2011

I wonder if it is already the final outlook of this Derelict? Anyway, if it is, I must say that its rust is truly very attractive on it. smiley it only adds more appeal on this vehicle.

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