Chevrolet’s concept contingent at the 2012 North American International Auto Show features a couple of small-car concepts, one of which is the Tru 140S Concept. Confusing name notwithstanding, the Tru 140S is being pegged as a four-seat coupe that plays the role of a three-door hatchback. Yeah, let the confusion reign.

Just like the Code 130R, the Tru 140S is a car that’s targeting the younger market base, enticing them with an affordable sporty car that’s aesthetically appealing to those that can’t afford high-priced exotics.

Using the same platform as that of the Chevrolet Cruze, the Tru 140S Concept comes with a matte white paint finish that’s got a unique profile reminiscent of the Peugeot RCZ. Other aesthetic features of the Tru 140S Concept include a sharp front profile with an interesting headlight configuration, and a new set of 21" Chevrolet Performance chrome wheels that we hope make it to the production version, should there be one.

Under its hood, the Tru 140S Concept is powered by a 1.4-liter Ecotec turbocharged engine that produces 150 horsepower and 148 lb/ft of torque mated to a six-speed automatic transmission. The vehicle also comes with eAssist hybrid drive, start-stop technology, and acceleration assist.

As a car that Chevrolet describes as "confident, exotic, expensive, and fast," the Tru 140S Concept is affordably priced somewhere around $20,000, making it a really attractive option for a market that wants to have their sports car cake and eat it too.

  • 2012 Chevrolet Tru 140S Concept
  • Year:
  • Make:
  • Engine:
    turbocharged engine
  • Horsepower @ RPM:
  • Displacement:
    1400 L
  • Price:
  • car segment:
  • body style:


What do you think?
Show Comments


  (2) posted on 07.10.2012

Again Gm ripped off another car this looks just like the current body of the Eclipse. I like the sharp lines with nice slopes, but again what’s with the current GM front face to me it’s very plain and distracting from the focus of the car; it does not flow well with it looking like it was just slapped onto the front bumper.

  (296) posted on 02.16.2012

I like its classy appeal. The silver paint made it look very enticing. I want to see more of its interior. I wonder why they bargain this car?

  (428) posted on 02.14.2012

It’s very sharp on looks, literally and figuratively. This car produces a turbo charged engine in order to make it to the top. I’m sure anyone could have this one because it has affordable price offered.

  (530) posted on 02.6.2012

The color selection of this car is great. I can’t hardly imagine that anyone could buy this one because of its affordable price.

  (473) posted on 01.26.2012

This Chev has is yet the most affordable prices. This car is only sold for $20000. Maybe everyone is preparing their money to buy it right away.

  (442) posted on 01.19.2012

For real? This concept will cost only a $20,000? Wow. Is this a gone away? That is way too affordable. I love the aesthetic and simple design of it. I just hope that they will produce it.

  (224) posted on 01.18.2012

One thing that amazed me most are the wheels, very striking and very elegant as well. The paint selection of this car is great. I can’t imagine that anybody could buy this one due to its very affordable price. Its very enticing. It has a very charming platform.

  (369) posted on 01.12.2012

I love the paint selection of this car and the whole figure itself. This is so exotic, confident and fast. What an awesome one! Very affordable,anyone could buy and have this car.

  (446) posted on 01.12.2012

Compared to Chevrolet Code 130R, this one is much impressive with the design and luxurious looks. The wheels are stunning, the headlights speaks for its own and the front design is captivating. I think this is too affordable for that price: $20,000.

  (194) posted on 01.12.2012

If I were to pick between this and Code 130R by Chevrolet, I will pick this concept. They have the same price and manufacturer, but this is way cooler. The exterior design looks luxurious specially on its wheels.

  (276) posted on 01.11.2012

If you at the image of the car. You will confuse if which is the front and which is the back. But,thumps up for the whole figure of this car.

  (419) posted on 01.11.2012

Very charming platform. I love the paint selection, it blends well on its platform. Its very enticing on its affordable market price.

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