Chevrolet has spent a lot of time raising awareness and money to fight breast cancer over the last couple of years. The company is stepping up its efforts in October, National Breast Cancer Awareness Month, with a special NASCAR Pace Car, as well as a series of donations and events.

The car in question is a specially themed pink Chevrolet SS that will be pacing caution laps at two NASCAR Sprint Cup Series races during October, including the GEICO 500 at Talladega Superspeedway and Goody’s Headache Relief Shot 500 at Martinsville Speedway. Both events are part of the Chase for the Sprint Cup. The third race included in the program already took place last August in Atlanta. Chevrolet will be donating $250 for each caution lap the pink SS leads in addition to sponsoring at-track survivor events and pace car rides.

What’s more, Chevrolet will donate $10 for every customer who test drives a Chevy at a dealership this month, hoping to help the American Cancer Society raise more than the $1.1 million for the ACS’ Making Strides Against Breast Cancer walks and other activities. The funds raised will help the ACS pay for ongoing research, wellness and breast cancer awareness education, as well as support for breast cancer patients and their families.

We understand a pink SS might not tickle your fancy, but don’t forget that taking any Chevrolet out for a test drive will also raise money. Go hoon a 2015 Corvette Stingray for a good cause.

Click past the jump to read more about Chevrolet SS.

  • 2014 Chevrolet SS NASCAR Pace Car
  • Year:
    2014
  • Make:
  • Model:
  • 0-60 time:
    4.9 sec. (Est.)
  • Top Speed:
    165 mph (Est.)
  • Price:
    55000 (Est.)
  • car segment:
  • body style:

Chevrolet SS

2014 Chevrolet SS Performance High Resolution Exterior Wallpaper quality
- image 492980

Introduced for the 2014 model year, the Chevrolet SS is essentially a rebadged Holden VF Commodore. The performance sedan is fitted with a 6.2-liter V-8 LS3 engine - the same found in the C6 Corvette - detuned slightly to produce 415 horsepower at 5,900 rpm and 415 pound-feet of torque at 4,600 rpm. The mill mates to a six-speed automatic transmission and pushes the four-door from naught to 60 mph in only 4.5 seconds. For the purist, GM is offering a manual transmission option for 2015 cars.

The SS is quicker than the Camaro SS and comes with all the family hauling capabilities the latter can’t deliver. With plebeian sedan looks, it also makes the perfect sleeper car. Is this awesome or what?

Press Release

For the fourth consecutive October, Chevrolet and General Motors’ employees, dealers and customers are uniting to battle breast cancer. They hope to exceed the $1.1 million raised by the American Cancer Society in 2013 through Chevrolet’s nationwide grassroots support for the society’s Making Strides Against Breast Cancer walks and other activities.

2014 Chevrolet SS NASCAR Pace Car High Resolution Exterior
- image 571653

Events include nationwide employee and dealership-sponsored fund-raising walks, including a major walk in downtown Detroit on October 11; a specially themed pink Chevrolet SS that is pacing caution laps at three NASCAR Sprint Cup Series weekends, and test-drive donations at Chevrolet dealers throughout October.

To recognize breast cancer patients and survivors, the towers of GM’s Renaissance Center global headquarters in Detroit will glow in bands of pink during Breast Cancer Awareness Month.

Although early detection and improved treatments are saving lives, breast cancer is the most common cancer among American women, except for skin cancers. About one in eight women in the U.S. – or 12 percent – will develop invasive breast cancer during their lifetime. An estimated 40,000 women and 430 men will die from breast cancer this year, according to the ACS.

“When a friend or loved one is diagnosed with breast cancer, we tend to ask, ‘What can I do?’” said Paul Edwards, U.S. vice president, Chevrolet Marketing, who is leading Chevrolet’s activities this year. “Getting involved in a walk or making a donation is something we all can do to make a difference.”

Funds raised help the American Cancer Society pay for ongoing research, wellness and breast cancer awareness education, and support for breast cancer patients and their families. Since 2011, Chevrolet has helped the ACS raise more than $3 million.

“The money we raise and support we receive from Chevrolet nationwide helps us save more lives from breast cancer faster and supports our mission to create a world with less breast cancer and more birthdays,” said Jill Elder, vice president of distinguished and corporate partners for the American Cancer Society.

Here are the Chevrolet-sponsored activities planned in October in support of Making Strides Against Breast Cancer:

Chevrolet test drives – Chevrolet will donate $10 for every customer who test drives a Chevrolet at a dealership this month, up to $130,000.

Team Chevy motorsports – Chevrolet is donating $250 for each caution lap that the pink Chevrolet SS Pace Car leads in three NASCAR Sprint Cup Series race weekends. The program began in August in Atlanta and continues at Talladega October 19 and Martinsville October 26. Chevrolet will also sponsor at-track survivor events, including special driver appearances, Chevrolet SS pace car rides and more. During the past three years, Chevrolet’s at-track campaign has generated more than $80,000.

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