When surfing is a way of life…

Chevrolet is no stranger to making lifestyle vehicles. That’s exactly the case here with this Colorado Z71 Hurley Concept seen at the 2016 SEMA show. It combines the Colorado’s capability with several aftermarket goodies and concept parts designed to accommodate the surfing lifestyle.

“Colorado is a lifestyle enabler and the Hurley concept demonstrates the personalization possibilities for one of the most thrilling sports,” said Jessica Rogers, Colorado marketing manager. “With Chevrolet Accessories parts, the sky — and the surf — is the limit when it comes to tailoring the Colorado to your work or recreation interests.”

The truck features several key parts that make it a surfer’s dream, including the covered bed with overhead surf board rack, in-bed storage rack, waterproof ventiprene-covered seats, and a suspension lift.

“This concept is all about functionality,” said Ryan Hurley, creative director for Hurley. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it. It had to offer solutions for the challenges surfers face at remote locations and that’s exactly what it delivers.”

Marketing speak aside, the truck offers a really cool base for ideas and further personalization that regular customers can do with their Colorado pickups. Several of these parts are available through Chevrolet or other aftermarket suppliers. Technically, anyone can build this truck given enough resources.

Continue reading to learn more about the Chevrolet Colorado Z71 Hurley Concept.

Exterior

The most noticeable feature on the truck is its custom Seafoam Green paint. The matt finish looks great in contrast to the black accents found elsewhere on the truck – from the black grille and front skid plate, to the fender flares, engine snorkel, and wheels.

More specifically, this truck has several points of interest. Up front, the Chevy Bowtie’s outline is illuminated, giving it a cool presence at night. The grille and the headlights are finished in a smoked dark color, matching other parts of the truck. The lower fascia features a skid plate and cut-outs for the tow hooks. The Hurley “H” is embossed between the hooks. Furthermore, an additional skid plate helps protect the engine’s underside and front differential.

The matt finish looks great in contrast to the black accents found elsewhere on the truck.

Further back, Chevrolet Accessories’ side steps make getting into the truck easier, as well as reaching for surf boards on top. Around back, the bed holds a ton of additional accessories. A Bimini-style cover provides shade to the Thule rack that’s mounted on a sliding rail system. Chevy says this rack is for storage and for drying wetsuits. The Bimini cover also features racks for surf boards, an integrated center high-mounted stop light, and two LED off-road lights that give plenty of illumination for those early-morning surfing sessions.

The truck is further customized with Hurley logos. They are colored in the same matt green hue as the body. Black Bowties front and rear, along with the other black trim, give the truck a near military-style appearance.

Interior

Inside the truck, Chevy recovered the seats in the ventiprene material, making them impervious to water or wet clothes. The seats are two-tone, with a Khaki Green color similar to the exterior’s Seafoam green running along the bolsters while a desert tan color resides in the center portions of the seats. The tan color, called Sand Dune, extends to the leather-covered dash, while the Khaki Green is used on the center armrest and door panels. The Hurley logo is embroidered on to the headrests as well.

2016 Chevrolet Colorado Z71 Hurley Concept High Resolution Exterior
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The Colorado’s cabin is nearly stock.

Beyond those changes, the Colorado’s cabin is nearly stock. A set of all-weather floor liners guards against water and sand, but the rest is straight from the assembly line.

Drivetrain

The truck is based off the 2017 Chevrolet Colorado Z71, and being so, it comes with Chevy’s heavily revised 3.6-liter V-6. The engine now features direct fuel injection, continuously variable valve timing, and Active Fuel Management, otherwise known as cylinder deactivation. The improvements help with both power and efficiency. Chevy says the engine now makes 308 horsepower and 275 pound-feet of torque.

On top of that, Chevy added a concept performance exhaust system for this rig, along with a concept engine snorkel to keep its intake far away from rising water.

The engine comes mated to an eight-speed automatic transmission – a new feature for 2017. And since it’s a Z71, it comes with 4WD and an automatic locking rear differential. Both items give the truck greater traction in off-road situations. Lastly, the truck rides on a concept suspension lift that affords an extra two inches of clearance.

Conclusion

2016 Chevrolet Colorado Z71 Hurley Concept High Resolution Exterior
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The Chevrolet Colorado Hurley Concept is an interesting SEMA build. It combines all the good qualities of the production Colorado, while adding extra gear directly designed to improve the functionality for the surfing lifestyle. Then again, that can be said for plenty of other vehicles lining the floor of the Vegas Convention Center this week. That’s the beauty of SEMA – it gives automakers and aftermarket companies a chance to collaborate on project the buying public will find appealing. So, does this project appeal to you? Let us know in the comments below.

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Press Release

Photo Credit: Chevrolet

At the SEMA Show today, Chevrolet and Hurley, the surfing performance and innovation brand, announced the Colorado Z71 Hurley concept. The collaboration is designed to get surfers and their gear around with functionality and style.

This ultimate wave wanderer, which also serves as a mobile beach command center, is decked out with a custom surfboard rack, storage systems and even water-resistant seat covers made from advanced ventiprene, a breathable material similar to the neoprene used in surfing wetsuits.

“Colorado is a lifestyle enabler and the Hurley concept demonstrates the personalization possibilities for one of the most thrilling sports,” said Jessica Rogers, Colorado marketing manager. “With Chevrolet Accessories parts, the sky — and the surf — is the limit when it comes to tailoring the Colorado to your work or recreation interests.”

2016 Chevrolet Colorado Z71 Hurley Concept High Resolution Exterior
- image 693803

The Colorado Z71 Crew Cab has a concept lifted suspension, 17-inch Chevrolet Accessories wheels and Goodyear DuraTrac all-terrain tires for even greater capability in the quest for finding the beach with the best waves.

“This concept is all about functionality,” said Ryan Hurley, creative director for Hurley. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it. It had to offer solutions for the challenges surfers face at remote locations and that’s exactly what it delivers.”

The solutions start with the custom carrier system that mounts a pair of Pyzel surfboards on the roof, while a custom Bimini-style bedcover provides shade on a sunny beach. There’s also a bed-mounted Thule rack that serves as a wetsuit drying rack and storage for drinking-water containers.

2016 Chevrolet Colorado Z71 Hurley Concept High Resolution Exterior
- image 693802

A custom Seafoam Green exterior is accented with subtle, tone-on-tone Hurley graphics and skidplates featuring the Hurley logo. A number of Chevrolet Accessories lend functional style, including:

Off-road lights
Sport assist steps
Illuminated black bowtie kit

Inside, the ventiprene seat material offers a breathable, quick-drying surface that’s perfect for jumping into the vehicle with wet boardshorts.

“It’s an amazing material that’s perfect for this application,” said Hurley. “You’ll never worry about hopping in your vehicle with wet clothing.”

The Khaki Green and Sand Dune-colored material is also used on the armrests and door panels. The rest of the cabin is accented with Khaki Green and Sand Dune trim and green accent stitching. The Hurley logo is integrated in the headrests, sill plates and floor liners.

The Colorado is equipped with a 4G LTE Wi-Fi hotspot so beachgoers can stay connected to weather and surf reports.

Finally, the Colorado Z71 Hurley concept also features a Chevrolet Performance concept exhaust system to complement the performance of the all-new 3.6L V-6 engine that debuts in the 2017 Colorado. Featuring direct injection, continuously variable valve timing and Active Fuel Management (cylinder deactivation), it’s rated at 308 horsepower and 275 lb.-ft. of torque, enabling 7,000 pounds of max trailering. It’s also paired with a new eight-speed automatic transmission.

2016 Chevrolet Colorado Z71 Hurley Concept High Resolution Exterior
- image 693801

Production Z71 models also features an automatic locking rear differential, for greater traction off the highway, and a transfer case skidplate — another piece of protection when the pavement ends.

“Whether you’re on the job or on the lookout for the next wave, Colorado Z71’s versatility proves liberating,” said Rogers. “Load up your gear and hit the road!”

The Colorado Z71 Hurley concept joins approximately 20 additional Chevrolet models at the SEMA Show. Follow the action at ChevySEMA.com, #CHEVYSEMA and @ChevroletPerformance on Instagram and Facebook.

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