Another member of Chevy’s Redline fleet

The Chicago Auto Show has become the birthplace of special editions this year as a slew of automakers chose to debut “one-off” or “custom” vehicle editions. None, however, compete with Chevrolet, which debuted the Redline edition – a special trim line that spans almost all of Chevy’s vehicles. Each vehicle receives similar exterior styling treatments. Included in the mix are the Chevy Silverado 1500 and the mid-size Colorado pickup.

The Redline edition adds some specific touches designed to grab customers’ attention, while looking more menacing to onlookers. Each model, which includes the Cruze, Malibu, Camaro, Trax, Equinox, Traverse, and the two pickups, comes with black accents further accented by red hash marks. Those hash marks have a long history with Chevy – one that includes decades of racing.

The 2017 Chevy Colorado Redline edition specifically comes with a blacked out grille, a black bowtie front and rear, black wheels with those red hash marks, matching red tow hooks, and black badging on the doors with a red outline on each letter. It’s not the most detailed special edition package ever offered, but it definitely gives the Colorado a distinctive appearance.

Brian Sweeney, Chevy’s vice president, attributes special editions with helping drive interest on Silverados and Camaros. “Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”

Undoubtedly, Sweeney and Chevrolet hope the Redline edition will do the same for the rest of Chevy’s lineup.

Continue reading to learn more about the Chevrolet Colorado Redline Edition.

Why It Matters

2017 Chevrolet Colorado Redline Edition High Resolution Exterior
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Vehicle sales are surging these days thanks to lower fuel prices and growth in the economy. However, a certain percentage of that can be attributed to the proliferation of more interesting vehicle models, including these types of special editions. Chevy is smart for jumping onto the special edition bandwagon with a large portion of its lineup. Sweeney and his Chevy team are undoubtedly looking for sales to rise, taking profits with it. Making money, after all, is what automakers ultimately do.

2017 Chevrolet Colorado Redline Edition High Resolution Exterior
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So, what do you think about the 2017 Chevrolet Colorado Redline edition? Would you buy this over a non-Redline edition? Should Chevy have done more to make the Redline edition more special? Let us know in the comments below.

Press Release

Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.

2017 Chevrolet Colorado Redline Edition High Resolution Exterior
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Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:

Cruze LT (sedan and hatchback)
Malibu LT
Camaro LT/SS (coupe and convertible)
Trax LT
Equinox LT
Traverse Premier
Colorado LT
Silverado Double Cab LT Z71, Crew Cab LTZ Z71

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”

All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.

2017 Chevrolet Colorado Redline Edition High Resolution Exterior
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From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.

“Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”

Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.

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