Remember the Redline Series concept from 2015? This is the production model

Chevrolet launched the ninth-generation Malibu in 2015, discontinuing the previous model after only five years on the market. Redesigned from the ground up and bolted onto a new platform (E2XX), the new Malibu also gained three new drivetrains, including a 1.5-liter four-cylinder and a 1.8-liter hybrid. In 2017, Chevrolet launched the Redline Edition, a limited-edition model based on the Malibu LT trim, at the Chicago Auto Show.

The first special-edition to provide some customization for the new Malibu, the Redline Edition isn’t actually new. The package was first showcased at the 2015 SEMA Show, where it was displayed as the Red Line Series concept. At last year’s edition of the same show, Chevy rolled out a similar concept, this time around called the Malibu Blue Line and fitted with blue accents instead of red.

The production Redline Edition follows in the footsteps of the Red Line Series concept, featuring similar enhancements on the outside. Although not all elements seen on the concept were retained for production, the blacked-out details and the red accents are still there.

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.

Continue reading to learn more about the Chevrolet Malibu Redline Edition.

What makes the Chevrolet Malibu Redline Edition special

Despite the Redline name, the special-edition Malibu doesn’t get that many red features. Outside the red hash marks on the wheels and the red outline of the "Malibu" badges, all the extra features are actually black. Specifically, the sedan is fitted with black wheels, black "Malibu" badges, a blacked-out front grille, and black Chevrolet "bowtie" logos.

These add-ons are actually very similar to those seen on the Malibu Red Line Series concept shown at the 2015 SEMA Show, minus the Charcoal roof panel with graphite and red accents and the red inserts just below the front bumper foglamps. All told, Chevy actually toned down the SEMA concept for production, which is a bit disappointing given that the Red Line Series didn’t have any wild features to begin with.

2017 Chevrolet Malibu Redline Edition High Resolution Exterior
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Despite the Redline name, the special-edition Malibu doesn't get that many red features. Outside the red hash marks on the wheels and the red outline of the "Malibu" badges, all the extra features are actually black.

Still, the Malibu Redline has a nice vibe to it, with the blacked-out features giving a dash of elegance.

There’s no word as to what changes inside the cabin with the Redline package, but it’s safe to assume that almost everything remains standard. If anything, the bundle probably includes custom floor mats, illuminated side sills, and maybe a sport pedal kit, as seen on the Red Line Series and Blue Line concepts.

2017 Chevrolet Malibu Redline Edition High Resolution Exterior
- image 704818
Chevy actually toned down the SEMA concept for production, which is a bit disappointing given that the Red Line Series didn't have any wild features to begin with.

Because the Redline package is only available with the LT trim, you’ll be restricted to the Ecotec 1.5-liter turbo four-cylinder. The unit cranks out 160 horsepower and 184 pound-feet of torque and mates to a six-speed manual transmission. The Malibu also has a 2.0-liter turbo-four that’s good for 250 horses and 258 pound-feet, but that engine is restricted to the range-topping Premier trim. Too bad Chevy isn’t offering the Redline bundle on all Malibu models.

Press Release

Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.

2017 Chevrolet Malibu Redline Edition High Resolution Exterior
- image 704817

Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:

Cruze LT (sedan and hatchback)
Malibu LT
Camaro LT/SS (coupe and convertible)
Trax LT
Equinox LT
Traverse Premier
Colorado LT
Silverado Double Cab LT Z71, Crew Cab LTZ Z71

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”

All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.

2017 Chevrolet Malibu Redline Edition High Resolution Exterior
- image 704818

From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.

“Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”

Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.

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