Chevrolet is banking big on its Redline special edition trim that’s available to nearly every model in its portfolio. Included is the ever-popular Silverado 1500. The Redline edition adds a handful of exterior styling upgrades designed to pique consumers’ interest. “Custom” trucks are hot these days, after all, and other automakers are banking on appealing to this market niche. Ram and Toyota both debuted special models at the 2017 Chicago Auto Show, with Ram bringing the Copper Sport while Toyota brought the TRD Sport trim for its Tundra. Like those two, the Chevy Silverado Redline carries an attitude of sporty intimidation.