When life revolves around hutin’, finsihin’, and lovin’ every day

Chevrolet is no stranger to the SEMA Show, and this year, it’s brought a pretty interesting Suburban. Chevy teamed up with country singer Luke Bryan to build the “Luke Bryan Suburban” based on the singer’s hit song, Hutin’, Fishin’, and Lovin’ Every Day. Naturally with a song title like that; this Suburban is built to tackle the great outdoors. The truck not only features a lift kit, experimental appearance add-ons, and a decked-out interior, but also a reengineered tailgate that swings sideways with a full-size spare tire, a rear-facing third-row bench, and a windowless cargo area.

The Suburban joins a handful of other concept vehicles from Chevrolet, along with hundreds of other vehicles from other brands and aftermarket companies at the 2017 SEMA Show in Las Vegas. Be sure to check out more of our 2017 SEMA coverage at TopSpeed.com

Continue reading for more on the Luke Bryan Chevy Suburban.

Hutin’, Fishin’, and Lovin’ Every Day by Luke Bryan


  • Heavy changes to rear tailgate
  • Custom wrap and accent colors
  • Suspension lift
  • 35-inch mud terrain tires
  • 22-inch wheels
2017 Chevrolet Suburban Luke Bryan Concept Exterior
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Suspension lift
The SUV is covered in a camouflage-like green wrap called Hunter Bronze with Dark Carbon accents

Chevy did quite a number of changes to this 2018 Suburban Z71. The SUV is covered in a camouflage-like green wrap called Hunter Bronze with Dark Carbon accents. The front grille has orange accents – something seen throughout this concept Suburban. The lower fascia looks similar to the regular high-trimmed bumper on the Suburban Z71, but an actual skid plate is fitted between the orange tow hooks.

Chevy accessory 22-inch wheels are painted in that concept orange color and wrapped in 35x12.5-inch Nitto Trail Grappler M/T tires. A suspension lift and leveling kit jacks the Suburban to an impressive yet not overdone height, giving it better off-road capabilities.

2017 Chevrolet Suburban Luke Bryan Concept Exterior
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22-inch wheels
Chevy accessory 22-inch wheels are painted in that concept orange color and wrapped in 35x12.5-inch Nitto Trail Grappler M/T tires

Up top, an LED light bar rides across the windshield and a Thule Canyon roof rack is ready to hold extra gear for a weekend camping trip. There’s even a fishing rod holder. Around back is where the big changes come. The Suburban’s standard liftgate has been reworked to swing open. A spare tire carrier is attracted for easier access to the full-size tire. Like all 2015 to current Suburbans, the trailer hitch receiver is hidden behind a removable panel in the bumper.

Other details include a dual exhaust system with chrome tips, dark accents around the window openings, and orange handles for the third-row passengers seen protruding through the rear window opening. Last but not least, a three-piece graphic on the front doors embodies the “hutin’, finsihin’, and lovin’ every day” theme. The “H” has deer antlers around it, the “F” has fish, and the “E” is surrounded by the sun.


  • Third row bench now facing rearward
  • Windowless cargo area
  • Upgraded leather seating with custom colors
2017 Chevrolet Suburban Luke Bryan Concept Interior
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Third row bench now facing rearward
The leather seats are recovered with a black and two-tone olive color with orange and Dark Carbon accents

Chevy and Luke Bryan reworked this Suburban’s interior, too. The leather seats are recovered with a black and two-tone olive color with orange and Dark Carbon accents. The stereo system is upgraded by Kicker, along with Bluetooth headphones for the second-row entertainment system and reverse-mounted entertainment screen for the third row. The steering wheel, door panels, instrument panel, and center console are all covered in custom leather with camo-patterned leather inserts and Argon contrast piping. Even the headliner is new, being what calls Chevy calls Light Platinum Taffeta.

Of course, the biggest change is the rear-facing third row seat. Chevy not only mounted it backwards, but reworked the cargo floor to make a footwell. The windows have also been removed, though it seems this mod would make the Suburban far less handy when the weather turns sour.


  • 5.3-liter V-8
  • Six-speed automatic
  • 4WD
  • Performance intake and exhuast
  • G80 automatic locking rear differential
2017 Chevrolet Suburban Luke Bryan Concept Exterior
- image 741675
3-liter V-8
The Suburban continues to use the tried-and-true 5.3-liter EcoTec3 V-8.

Chevy (mostly) left well enough alone when it comes to the powertrain. The Suburban continues to use the tried-and-true 5.3-liter EcoTec3 V-8. This small-block Chevy features variable valve timing, direct fuel injection, and cylinder deactivation to both help save fuel and provide extra grunt when needed. The engine makes 355 horsepower and 383 pound-feet of torque.

There are a few changes under the skin, though. Chevy added a performance cold-air intake for the V-8, along with a performance exhaust system. Chevy’s optional big brake package is also added, which includes big, six-piston Brembo calipers on larger brake rotors.

The engine is mated to a six-speed automatic transmission and then to a two-speed transfer case for the 4WD system. In normal operation, only the rear wheels receive power. In 4WD high range, all four wheel get power. In 4WD low range, the transfer case uses lower gearing to provide extra torque for getting through tough terrain or pulling a heavy load a short distance. Examples include pulling a boat from the lake or recovering a stuck vehicle. Adding to the traction is the G80 Automatic Locking Rear Differential – a standard piece on the Suburban Z71. It automatically locks the rear wheels together for extra traction.


2017 Chevrolet Suburban Luke Bryan Concept Exterior Wallpaper quality
- image 741673
Heavy changes to rear tailgate

The 2018 Luke Bryan Chevy Suburban is certainly a unique expression on what a Suburban can be. It’s doubtful anyone living inside city limits has ever removed the rear windows of a $60,000+ SUV and remounted the third row to a rear-facing position. Thankfully for us, this concept looks pretty cool, though its practicality and weather-resistance can be called into question.

Luke Bryan’s song is definitively an anthem for those living the outdoors lifestyle, so it’s no surprise Chevy wanted to capitalize on the opportunity to reach these country music-loving, hunting, fishing, and generally happy people with an unconventional yet eye-catching concept Suburban. Naturally, the Luke Bryan Suburban will be at the 2017 SEMA Show all week at the Chevy booth.

  • Leave it
    • No big powertrain changes
    • No weather protection for third row?
    • Only a concept


Chevrolet Suburban

2015 GMC Yukon Denali High Resolution Exterior
- image 523439

Read our full review on the 2017 Chevrolet Suburban.

2017 SEMA Show – Preview
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Read more news on the 2017 SEMA Show.

Press release

Country music superstar Luke Bryan has teamed up with Chevrolet to create a bold, stylized Suburban concept with added functionality that speaks to his “Huntin’, Fishin’ and Lovin’ Every Day” outlook.

Bryan introduced the Suburban today at the SEMA Show, where it joins Chevrolet’s display of concept and production vehicles, crate engine systems and performance parts during this week’s automotive personalization and performance exposition.

“Chevy has been part of our family and a part of our work life on the farm for as long as I can remember,” says Bryan. “If you were a Bryan, you drove a Chevy — and I’m a longtime Suburban owner. This partnership is a natural fit for me and this unique Suburban represents everything I and my family want for our outdoor adventures.”

Blending the utility of a truck with the versatility of an SUV, Bryan’s Suburban concept is aimed squarely at accommodating the outdoor activities he enjoys with his children. Chevrolet designers interviewed Bryan to learn his wish list for his ultimate outdoor activity vehicle, which included more access to the open air.

To help the Suburban go just about anywhere and look proud doing it, the suspension was lifted and rides on modified 22-inch Chevrolet Accessories wheels mounted on 35-inch-tall off-road tires. There’s also a roof-mounted equipment carrier with a fishing rod holder.

“This concept is all about maximizing the Suburban’s space and utility for a family that truly enjoys hunting, fishing and other outdoor activities,” says Todd Parker, Chevrolet Design director. “There’s plenty of room for all their gear, along with added amenities that make the journey more enjoyable.”

In addition to the functional enhancements, Bryan’s Suburban concept also features a custom Hunter Bronze exterior color with Dark Carbon accents and camo graphics, a roof-mounted light rack and a custom lower fascia. The liftgate was re-engineered to swing outward rather than upward and incorporates a custom spare tire mount.

“If you live in that hunting, fishing, loving every day mentality, you’re going to be a little more stress-free,” says Bryan. “And your quality of life will be a little better.”

Like other regular-production 2018 Suburban models, Bryan’s concept is powered by a direct-injected 5.3L V-8, rated at 355 horsepower and 383 lb-ft of torque, that’s backed by a six-speed automatic transmission. The 5.3L engine is part of the classic Chevrolet Small Block family that’s delivered proven power and dependability for more than 60 years.

The Suburban also features a locking rear differential for sure-footed traction in the outdoors and an 8,000-pound trailering rating (4WD with NHT Max Trailering Package).

Luke Bryan Suburban Concept Features


Chevrolet Accessories mesh grille (custom finish)
Chevrolet Accessories black tubular assist steps
Chevrolet Accessories Thule®* Canyon roof basket with optional extensions
Chevrolet Accessories roof rack cross rails
Chevrolet Accessories black Chevrolet bowtie emblems
Hunter Bronze exterior color with Dark Carbon accents and camo graphics
Unique lower fascia
“Huntin’, Fishin’ and Lovin’ Every Day” exterior badges
Roof-mounted light rack by Baja Designs
Roof-mounted fishing rod holder
Swing-out tailgate with spare tire mount


Chevrolet Accessories Bluetooth headphones by KICKER®^
Chevrolet Accessories Bluetooth Bullfrog® music system by KICKER®^
Black and Two-Tone Olive interior color with Anodized Orange and Dark Carbon accents
Fully trimmed seats with Argon piping and Platinum camo-pattern perforated inserts
Custom-trimmed steering wheel, door pads, instrument panel and center console with Argon piping and Platinum camo-pattern perforated inserts
Concept rear-facing third-row seats with custom footwell
Reverse-mounted rear-seat DVD player
“Huntin’, Fishin’ and Lovin’ Every Day” concept rear floormat
Re-trimmed headliner in Light Platinum Taffeta material

Chassis and suspension

Chevrolet Accessories 22-inch concept wheels with 35-inch-tall tires
Suspension lift
Lower skidplate extension
Tow hooks in Anodized Orange


Chevrolet Performance 5.3L cold-air intake system
Chevrolet Performance front six-piston Brembo® brake upgrade system

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