A few mild styling tweaks to make yours more different

Chevrolet introduced the Trax subcompact crossover in 2012 at the Paris Auto Show, followed by a U.S. debut at the 2013 North American International Auto Show in Detroit. Essentially a Buick Encore with a few bowties scattered here and there, the latest model Trax got a facelift just last year, receiving new styling outside, new trim levels, and a 7.0-inch display screen for the interior. So far, the Trax has been selling quite well, moving some 400,000 units in worldwide markets since its global debut. To help bolster that success, Chevy has introduced the new Trax Redline Edition at the 2017 Chicago Auto Show, adding the tall-bodied model to a lineup of no less than eight other Redline’d cars and trucks in a flurry of CAS special editions.

The first time we got a look at Chevy’s concept for the Redline special edition was at SEMA in 2015, and now, we have a huge variety of models to choose from when opting for something with the Redline look. Included in this latest release is the Cruze LT, Malibu LT, Camaro LT and SS, Equinox LT, Traverse Premier, Colorado LT, and Silverado Double Cab LT Z71 and Crew Cab LTZ Z71.

Meanwhile, the Trax is offered with the Redline package at the LT trim level. Upgrades include wheels in a black finish with a red dash on a potion of the outside rim, nameplates that are finished in black and outlined in red, a grille with a black finish, and a bowtie badge that’s finished in black as well.

Look for the Chevrolet Trax Redline Edition in dealerships this July.

Continue reading to learn more about the Chevrolet Trax Redline Edition.

What Makes The Chevrolet Trax Redline Edition Special

2017 Chevrolet Trax Redline Edition High Resolution Exterior
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Another day, another special edition – well, nine of them to be exact. While I’m not the biggest fan of adding a few minor aesthetic tweaks to a model and calling it a “special edition,” you can’t really blame Chevy for the Redline lineup. Folks seem to love feeling special, and if all it takes is some black trim, a red dash on the wheels, and an extra $1,000 outlay to accomplish that, then who am I to judge?

Still, the Trax Redline looks to be one of the mildest of the bunch, and it really doesn’t look that different from the regular plain Jane model.

2017 Chevrolet Trax Redline Edition High Resolution Exterior
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But oh well, I’m sure more than a few buyers will prefer their wheels with a red dash.

As a reminder, the Chevrolet Trax features 16-inch aluminum wheels, LED taillights, and a remote starter as standard. Making it go is a turbocharged 1.4-liter Ecotec engine with sequential multi-port fuel injection and variable valve timing. Output is rated at 138 horsepower at 4,900 rpm and 148 pound-feet of torque at 1,850 rpm, with FWD offered as standard, and AWD as an available option. Cog swaps are handled by a six-speed automatic transmission.

Press Release

Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand.

2017 Chevrolet Trax Redline Edition High Resolution Exterior
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Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments:

Cruze LT (sedan and hatchback)
Malibu LT
Camaro LT/SS (coupe and convertible)
Trax LT
Equinox LT
Traverse Premier
Colorado LT
Silverado Double Cab LT Z71, Crew Cab LTZ Z71

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”

All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.

2017 Chevrolet Trax Redline Edition High Resolution Exterior
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From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.

“Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”

Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.

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