Chevy traces its roots back to 1911 when it was established as the Chevrolet Motor Car Company. Seven years later it was merged with General Motors and has been under the GM umbrella ever since. Back in 1919, Alfred Sloan – the CEO of General Motors at the time – had a saying: “a car for every purse and every purpose,” and it was his decision to use the Chevy brand as a mainstream volume leader that would compete against Ford. Over the years, Chevy has expanded into a global manufacturer that serves consumers in most markets, save for a few that includes North Korea, Cuba, and Taiwan.
Alfred Sloan’s slogan still lives through the company today, and that’s why you’ll find no shortage of models to choose from in Chevy’s lineup. The company produces more than 20 consumer vehicles here in the U.S., and that doesn’t include commercial offerings like large fans, heavy-duty pickups, or chassis trucks that can be modified for nearly any industrial purpose. Chevy is considered an entry-level automaker with most offerings being short on luxury and high on value. It does have a few performance offerings like the Camaro and Corvette. Most other models, like the Chevy Malibu or Chevy Impala, for example, are considered affordable family cars.