2017 Chevrolet ZR2 Race Development Truck
Chevy brought two custom Colorado ZR2 pickups to SEMA this year with some heavy modifications that make them even better off-road. One was built in collaboration with American Expedition Vehicles and meant for over-landing while this, the Colorado ZR2 Race Development Truck, is built for high-speed desert running. In fact, many of the upgrades on this truck were first tested on Chad Hall’s Colorado ZR2, which ran in the “Best In The Desert” race series.
The list of modifications isn’t overly extensive, showing just how capable the Colorado ZR2 is from the factory. The truck’s crown jewel is its DSSV spool valve shock absorbers from Multimatic. DSSV shocks were developed for supercars and F1 race teams, so its adoption for an off-roader was unconventional. The factory truck also has better ground clearance than a regular Colorado, along with bespoke bodywork that improved approach and departure angles. Adding to its capability are front and rear electronic differential lockers – something not found on any other Colorado. Still, Chevy improved on the ZR2’s design for hard-core racing.
Continue reading to learn more about the Chevrolet ZR2 Race Development Truck.
2018 Chevrolet Silverado Performance Concept
Folks like to modify their rides for a variety of reasons. Some like to add a dash of personalized style, while others want to enhance the vehicle’s natural talents. However, some of the most interesting results come from the desire to take a vehicle out of its comfort zone, and as a result, create the unexpected. The Chevrolet Silverado Performance Concept is a great example of something from that third category. While the Silverado is best known for its ability to haul goods, Chevy decided to see what would happen if it built a Silverado that could also haul ass. As such, this 2018 model gets a boatload of extra power thanks to a new concept supercharger system that ramps up output from the truck’s 5.3-liter V-8 engine by more than 100 horsepower. Of course, while gobs of extra power is always appreciated, a well-rounded build needs the complementary gear to go with it, and the Silverado Performance Concept delivers with additional performance parts, styling upgrades, and more.
Making its debut at the 2017 SEMA Show in Las Vegas, the Silverado Performance Concept joins roughly 20 other factory-backed Chevy models in attendance to entice both builders and enthusiasts alike with Bow Tie-styled goodness. Read on for the details on this go-faster truck.
Continue reading to learn more about the Chevrolet Silverado Performance Concept.
2017 Chevrolet Colorado ZR2 AEV Concept
While SEMA certainly has plenty to offer when it comes builds that are low and fast, the annual vehicle modification extravaganza also offers loads of rough-and-ready off-roaders, many of which are rocking big suspension and the right stuff to tackle whatever Mother Nature has in store. The Chevy Colorado ZR2 AEV Concept is one good example, which looks to add to the Bow Tie’s already impressive performance truck cred as one part in a duo of custom Colorado concepts. Unlike its desert-running counterpart, the AEV focuses more on overland capability, adding robust off-roading exterior protection, enormous 35-inch tires (plus the requisite suspension lift), and even a fridge in case you get hungry while stomping around the great outdoors.
And that’s about right, considering AEV stands for American Expedition Vehicles, a private Montana-based manufacturer that’s been making comprehensive off-roader packages for the past two decades. “Our collaboration taught us that Colorado makes a great platform for building an off-road truck that can take you as far out as you want to go, safely,” says AEV’s founder, Dave Harriton. Read on for the specifics on what that claim entails.
Continue reading to learn more about the Chevrolet Colorado ZR2 AEV Concept.
$350 Is All You Need To Make Your Go-Fast Corvette Go Faster
The auto industry can be a weird business, right? Imagine spending upwards of $50,000 on a tuning kit that makes your car go one second a lap faster on a race track. It seems weird to even think about, but it happens all the time in this industry so nobody bats an eye anytime a tuning firm charges whatever it does so long as the results are justified. Chevrolet, though, has a business that doesn’t revolve around these power and performance upgrades, and that partly explains why the automaker is charging a pittance for a software upgrade that ends in the current-generation Corvette getting a decent performance spike. So much so, in fact, that it improves its lap time around the automaker’s 2.9-mile Milford Roads Course race track. The cost of this software update? $350.
I’m not sure if it qualifies as the bargain of the century, but it certainly looks like one. Granted, the software update is non-obtrusive, so there’s really no physical changes to the Corvette’s physical makeup. All it does is modify the sports car’s Magnetic Ride Control suspension, which in turn leads to improved handling and ride quality for the ‘Vette. The result, as General Motors VP of performance vehicles and motorsports Jim Campbell puts it, “is a greater feeling of balance and more linear responses to driver inputs.” It’s the kind of improvement that won’t appear physically on the Corvette, but owners of the sports car are expected to feel it instantaneously. Even better, availing of the download won’t mess up your Chevy warranty since the software update is factory-developed and can only be installed by dealerships.
For now, the updated software is compatible for a handful of Corvette models, including 2014-2016 Corvette Stingray Z51s, 2016 Stingray, and 2015-2016 Corvette Z06s. Other Corvette variants are expected to receive the software update at a later time, so if anybody here owns any one of these Corvettes, there’s little reason to go the aftermarket route to spike up your sports car’s performance. All you need to do is go to Chevrolet directly, and it’ll take care of the business for you at a cost that’s presumably cheaper than an aftermarket lug nut.
2017 Chevrolet Suburban Luke Bryan Concept
Chevrolet is no stranger to the SEMA Show, and this year, it’s brought a pretty interesting Suburban. Chevy teamed up with country singer Luke Bryan to build the “Luke Bryan Suburban” based on the singer’s hit song, Hutin’, Fishin’, and Lovin’ Every Day. Naturally with a song title like that; this Suburban is built to tackle the great outdoors. The truck not only features a lift kit, experimental appearance add-ons, and a decked-out interior, but also a reengineered tailgate that swings sideways with a full-size spare tire, a rear-facing third-row bench, and a windowless cargo area.
The Suburban joins a handful of other concept vehicles from Chevrolet, along with hundreds of other vehicles from other brands and aftermarket companies at the 2017 SEMA Show in Las Vegas. Be sure to check out more of our 2017 SEMA coverage at TopSpeed.com
Continue reading for more on the Luke Bryan Chevy Suburban.
2018 Chevrolet Camaro SS Trans Am TA4-Spec Race Car
The sixth-generation Chevrolet Camaro arrived in 2015 with a redesigned exterior, new tech, and new engines and, in just a couple of years, it spawned many new versions. While the Z/28 has yet to make a comeback, Chevy introduced a new ZL1, and it revised the 1LE package for every variant available. In 2017, Chevy took things up a notch and combined the stock SS with upgrades found in the ZL1 1LE to create a very potent race car for the TA4 class of the Trans Am series. And, it brought it to the 2017 SEMA Show.
Although the SEMA Show is usually about modified road cars, the Camaro SS Trans Am TA4 feels at home in Las Vegas. That’s because unlike most race cars, it’s heavily based on the production Camaro SS coupe. This isn’t surprising, as the Trans Am series has been fielding production-based race cars since day one. And, there’s a very logical explanation as to why this track-only car was brought to SEMA.
Developed for Todd Napieralski, this race car was built in 2016 in cooperation with Chevrolet Performance and Total Performance Racing. Back then, the ZL1 1LE components were mostly concept parts, but since then they have been incorporated in the production Camaro ZL1 1LE and many are now available for purchase from Chevrolet Performance. That means that any race car enthusiast with a sixth-generation Camaro SS can use them to build a more competitive race car or even a TA4-spec Trans Am coupe. Pretty cool, huh?
Continue reading to learn more about the Chevrolet Camaro SS Trans Am TA4-Spec Race Car.
2018 Chevrolet COPO Camaro
Chevrolet has launched its 2018 COPO Camaro with an all-new, 302 cubic-inch V-8 and “Supercrush” orange paint with black racing stripes just like the 2018 Chevy Camaro Hot Wheels 50th Anniversary Edition, which debuted alongside it. Both cars will make their first public appearance next week at the 2017 SEMA Show in Las Vegas. And, while anyone can order the Camaro Hot Wheels 50th Anniversary Edition, the COPO Camaro is a race-bred monster built exclusively for the dragstrip and limited to 69 examples per year. Hopeful buyers have to win Chevy’s lottery for the chance at COPO keys.
The COPO Camaro has a rich history that dates back to 1969 when Illinois Chevy dealer Fred Gibb ordered 50 Camaros with the all-aluminum ZL-1 V-8 from Chevy’s central office production order system, hints the COPO name. Basically, these were special-order cars that proved insanely quick. Soon, 19 other COPO Camaros in similar configurations were ordered by other eagle-eyed dealerships. Yenko Chevrolet also got in on the action, ordering 201 COPO Camaros with a 427 cubic-inch iron-block V-8 in 1969. Sadly, the original COPO Camaros were a one-year-only phenomenon – that is, until Chevy decided to build its own COPO Camaro with its all-new, fifth-generation Camaro for 2012. Since then, the COPO tradition has lived on into the Camaro’s sixth generation and into 2018. To see what changes Chevy has made for this year, keep reading.
Continue for more information on the 2018 COPO Camaro.
2018 Chevrolet Camaro Hot Wheels 50th Anniversary Edition
Stop the presses if you’ve seen this one before. Chevrolet and Hot Wheels have been business partners for quite some time, and the fruits of that partnership have given us a handful of Camaro Hot Wheels special editions over the past years. We’re getting a new version of the same special edition at the 2017 SEMA Auto Show, though this time, we’re also getting something extra on the side courtesy of the Hot Wheels’ 50th Anniversary Edition.
Special is as special gets, and we’re getting two doses of it with the 2018 Chevrolet Camaro Hot Wheels 50th Anniversary Edition. The first of these two SEs come in 2LT and 2SS coupe and convertible trims of the muscle car. The aesthetic elements of the Camaro Hot Wheels 50th Anniversary Edition is a cool callback to the 1968 Camaro that was one of the first cars to be immortalized in Hot Wheels format. In fact, the ’68 Camaro holds the distinction of being the first car to get a Hot Wheels casting. 50 years later, that milestone is being celebrated in typical bombastic Hot Wheels fashion with the inclusion of the Hot Wheels package on the purpose-built 2018 COPO Camaro drag race car. These two special edition Camaros are expected to headline the Camaro contingent at SEMA, and there’s no reason to think that any other custom-built version of the pony car will compare to the appeal of these two commemorative crown pieces.
Continue after the jump to read more about the Chevrolet Camaro Hot Wheels 50th Anniversary Edition
2017 Chevrolet Traverse SUP Concept
The Chevrolet Traverse will never be mistaken for a scene-stealer, but every so often, the humble crossover gets its turn in the spotlight. That much we can expect from the Traverse SUP Concept when it paddles its way to the 2017 SEMA Auto Show. Dressed to impress, the Traverse SUP Concept takes the idea of a versatile ride to a new level. It’s not just a family-hauling three-row crossover anymore. It’s become an all-purpose vehicle that’s as adept at transporting groceries as it is at hauling beach and outdoor paraphernalia.
That’s pretty much the identity of this concept, and contributions from Thule and Riviera Paddleboard help bring it to life. Most of the upgrades do come by way of Chevrolet Accessories so, in some ways, the concept also acts as a showcase of sorts for a lot of Chevrolet Accessories that are on track to hit the market soon. There’s certainly a lot to look forward to when the Traverse SUP Concept hits the scene at the 2017 SEMA Auto Show in Las Vegas. Who knows, this interpretation of the crossover could inspire you to get creative with your own Traverse. The model has shown that it’s capable of wearing many different masks, and the one we’re going to see at SEMA is just one of the lot.
Continue after the jump to read more about the Chevrolet Traverse SUP Concept.
2018 Chevrolet Colorado ZR2 Midnight Edition and Dusk Edition
Chevrolet is now offering two new special editions for the high-performance off-road Colorado ZR2 mid-size pickup. The Midnight Edition brings an all-black theme with tons of dark accents and a ZR2-branded sports bar with LED off-road lights. The Dusk Edition brings all the same black accents and the sports bar but allows customers to choose any of the eight other paint colors available on the standard Colorado ZR2. Both the Midnight and Dusk Editions come with new five-spoke, 17-inch alloy wheels painted in black.
The Colorado ZR2 is one of the hottest trucks on the market right now, and Chevy is hoping the added special editions will pour gasoline on the ZR2 fire. Obviously, special edition models tend to sell roughly twice as quickly as standard pickups, so it’s no doubt why Chevys bean counters are happy to offer the blacked-out packages.
According to Jim Campbell, Chevy’s U.S. VP of truck strategy, performance vehicles, and motorsports, “The Colorado ZR2 Midnight and Dusk Edition models offer customers even more personalization choices from the only company with three distinct trucks: midsize, full-size and full-size heavy-duty. Chevrolet offers more choices because the truck market is too diverse for a ‘one size fits most’ strategy.” Basically, it boils down to customers feeling exclusive when they buy and drive a special edition truck.
So what makes these special editions so… special? Keep reading for the details.
Continue reading for more on the Colorado ZR2 special editions.
2016 Chevrolet Chevelle Slammer
The Chevelle nameplate may have died back in 1978, but the legacy of the once great midsize Chevy is still alive in the minds of car enthusiasts, especially for the late first-generation and second-generation models, which included some spectacular muscle cars. Chevrolet is very aware of that and decided to bring the Chevelle back into the spotlight with a special concept created for the 2016 SEMA Show.
Dubbed Slammer, the custom Chevelle is a full-fledged restomod that pairs the body of a 1969 coupe with modern underpinnings, bespoke wheels, and one of GM’s newest and most technologically advanced crate engines.
"The ’69 Chevelle is one of the best-looking cars of the muscle car era and we didn’t want to mess with its classic cues or period-perfect proportions,” said Chevrolet designer Humberto Ortiz. "We’ve simply enhanced it where we could, knocking down the chrome in certain areas and tightening other exterior details such as the bumpers, grille and more. It’s still a 1969 Chevelle at a glance, but as you continue to examine it, the details really stand out."
The Chevelle Slammer was displayed alongside 20 other Chevrolet cars at the SEMA Show, but gained the most attention at the company’s booth. Keep reading to find out why.
Continue reading to learn more about the Chevrolet Chevelle Slammer.
2016 Chevrolet Silverado 1500 High Desert
If this Silverado 1500 High Desert looks familiar, it should. This is a concept version of the soon-to-be production High Desert package, which came from a SEMA concept in 2014. Got it? Yeah, so this truck is basically a dolled-up truck for the 2016 SEMA show that’s based off the 2017 Silverado 1500 High Desert available in Chevy showrooms.
Chevy designers changes things up a bit for this year’s SEMA show, including several exterior and interior touches. The truck’s bolder appearance helps attract attention to the High Desert package, which boils down to the slide-in bed organizer and the optional Magnetic Ride Control.
“The new High Desert package blends the capability and utility of Silverado with even greater refinement,” said Sandor Piszar, director of Chevrolet truck marketing. “It’s ideal for those customers who want the security of a lockable cargo area as well as the flexibility of a pickup truck bed.”
While the rendering of this SEMA concept looks lowered with skinny tires and a widened stance, the actual truck is far more reserved. It has a standard ride height with 22–inch wheels with standard tires. The truck does boast several concept parts that we’ll cover below the jump.
Continue reading to learn more about the Chevrolet Silverado 1500 High Desert.
Chevrolet Launches Camaro SS Drag Race Development Program
The Chevrolet Camaro has been around for five decades now, with the latest sixth-generation model making its debut just last year. Throughout the history of the nameplate, performance enthusiasts have made the most of the Camaro’s muscle-bound attitude by maxing it out down the quarter mile, and now, the Bowtie is honoring this tradition with the Camaro SS Drag Race Development Program. Created as a means to develop performance parts for the 2016-and-above Camaro, the program looks poised to unleash a slew of 10-second racers across the country, with a preview provided at this year’s SEMA Show in Las Vegas.
“From sportsman classes to the pro ranks, Camaro has been one of the most popular cars ever to launch down the drag strip. For 50 years Chevrolet has supported Camaro drag racers and these new SEMA vehicles demonstrate our commitment to the sport, with parts development and the advancement of the historic COPO Camaro program,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports.
In case you were unaware, the COPO Camaros have their roots in the factory-approved Central Office Production Order drag racers that flew under the Chevy banner in the late ‘60s.
Chevy is showcasing the modern-day build with a tester that’s meant to mirror “stair-step enhancements” that racers can make to their own production Camaro SS models.
The new program builds on Chevy’s latest successes in the sport, with Camaro drivers collecting wins in seven of the eight NHRA Stock classes, plus a win at the 2016 Chevrolet Performance U.S. Nationals in the Super Stock class. What’s more, COPO Camaro racer Jeff Lopez managed to clinch the title of Stock Eliminator champion.
Continue reading for the full story.
2016 Chevrolet Silverado 2500HD Alaskan Edition Concept
SEMA is a place of wild extremes and outlandish fantasy. Custom vehicles sit in the Las Vegas convention center with candy apple paint jobs, insane lift kits, and high-horsepower add-ons. The Chevy Silverado 2500HD Alaskan Edition Concept is not one of those builds. In fact, Chevy brought this concept to preview a production truck. For 2017, the Silverado 2500HD can be had with the Alaskan Edition – a snow plow prep package.
The production version of the Alaskan Edition adds front hook-ups for a snow plow, 18-inch wheels, Goodyear DuraTrac tires, roof market lights, a spray-on bedliner, a 220-amp alternator, skid plates, and heavy-duty front springs. All these items are included in the Alaskan concept, but Chevy added several other components to make it stand out.
These one-off items include a unique silver-accented blue body color with a grizzly bear graphic; chrome finishing on the bumpers, grille, and mirror caps; 20-inch wheels; a front suspension leveling kit; and the huge stainless steel snowplow. Snowplows aren’t generally included in snowplow prep packages, leaving the customer to choose the right one for his particular application and budget.
There are a few more details to check out, so keep reading for more information.
Continue reading to learn more about the Chevrolet Silverado 2500HD Alaskan Edition Concept.
2016 Chevrolet Colorado Z71 Hurley Concept
Chevrolet is no stranger to making lifestyle vehicles. That’s exactly the case here with this Colorado Z71 Hurley Concept seen at the 2016 SEMA show. It combines the Colorado’s capability with several aftermarket goodies and concept parts designed to accommodate the surfing lifestyle.
“Colorado is a lifestyle enabler and the Hurley concept demonstrates the personalization possibilities for one of the most thrilling sports,” said Jessica Rogers, Colorado marketing manager. “With Chevrolet Accessories parts, the sky — and the surf — is the limit when it comes to tailoring the Colorado to your work or recreation interests.”
The truck features several key parts that make it a surfer’s dream, including the covered bed with overhead surf board rack, in-bed storage rack, waterproof ventiprene-covered seats, and a suspension lift.
“This concept is all about functionality,” said Ryan Hurley, creative director for Hurley. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it. It had to offer solutions for the challenges surfers face at remote locations and that’s exactly what it delivers.”
Marketing speak aside, the truck offers a really cool base for ideas and further personalization that regular customers can do with their Colorado pickups. Several of these parts are available through Chevrolet or other aftermarket suppliers. Technically, anyone can build this truck given enough resources.
Continue reading to learn more about the Chevrolet Colorado Z71 Hurley Concept.
2016 Chevrolet Camaro SS Slammer Concept
Chevy has a pretty full booth at this year’s SEMA show, with somewhere around 20 different models there to make our mouths water as we dream of owning each and every one. Out of all of them, one of the more extreme concepts is this Camaro SS Slammer Concept. The sixth-generation Camaro that was introduced just this year is already regarded by most as the best-looking Camaro since the first generation, but this concept takes that opinion to a whole new level. With the word “Slammer” used in the concept’s name, you probably already assume it’s a low-rider, but you probably didn’t expect it to be so low. Outside of the dramatic ride height, it comes complete with a custom exterior finish, and a number of Chevy accessories like that awesome ground effects kit. There’s even a little extra under the hood to talk about – now this is what concepts are supposed to be: wild.
John Cafaro, the Executive Director of Global Chevrolet Design, said, “The Camaro SS Slammer concept is a design exercise intended to take the Gen 6 Camaro’s proportions to the extreme, pushing boundaries to evoke reactions and inspiring personalization on behalf of other Camaro owners.” He continued, “From styling accessories to performance parts, the choices from Chevrolet for new Camaro owners are almost endless.”
I’m not sure if endless is the right choice of words, but Chevy has certainly upped is certified accessory game in recent years. The newest range of accessories are also compliant with GM’s new-car warranties, so if they are installed by a GM service technician, there’s no risk of voiding the warranty – certainly a positive benefit of going to Chevy for that little something extra. Before I get too off topic, though, let’s take a better look at this concept – It’s certainly not one you want to miss coming out of SEMA this year.
Continue reading to learn more about the Chevrolet Camaro SS Slammer Concept.
2016 Chevrolet Trax Activ Concept
The Chevy Trax first broke into the global market back in 2012 but didn’t make it to the U.S. until the 2015 model year. It went through its first facelift before even making its U.S. debut, but Chevy gave it another overhaul for the 2017 model year. The Trax is essentially a Buick Encore with a revised front and rear end and a slightly different rear door. Of course, the Trax is known as a “girl car” as Chevy reports that 60 percent of examples sold to date have been sold to female consumers. But, Chevy is looking to generate some interest of those with a little more testosterone with the introduction of the Chevy Trax Activ Concept at this year’s SEMA show. Fitted with a decent handful of Chevy accessories and a few conceptual add-ons that give this “girl car” an off-road prowess that is sure to interest some men, despite its compact nature.
Now, let’s not beat around the bush here – the Trax Activ (does the missing “e” make it cooler somehow?) Concept is truly a Buick Encore as far as DNA sequencing is concerned. But, on the surface, it has all the right components to give it an edge in the off-road world. It’s based the 2017 Trax AWD trim level and has a few extras like those beefy all-terrain tires and protective fender flares that are sure to protect it when things get a little tight on those back-woods two-tracks. But, that’s not all it has, so let’s dive on in and take a better look at one of the coolest Trax models we’ve seen to date.
Continue reading to learn more about the Chevrolet Trax Activ Concept.
2016 Chevrolet Camaro Turbo AutoX Concept
The sixth-generation Chevrolet Camaro was launched for the 2016 model year with a slightly more compact body and a significantly lighter architecture. The pony car was also redesigned inside and out, while the V-6 and V-8 engines were replaced with brand-new powerplants — the latter borrowed from the Chevy Corvette. Additionally, the Camaro gained its first four-cylinder in decades in the form of a turbocharged 2.0-liter. Obviously introduced as an answer to the Mustang’s 2.3-liter EcoBoost, the four-banger is shared with the Cadillac ATS and CTS.
In dealerships for around a year as of November 2016, the Camaro has spawned many limited-edition models, and has received a wide range of aftermarket upgrades from various tuning shops. At the 2016 SEMA Show, Chevy launched a few new parts and accessories for the Camaro, including the base four-cylinder version. The latter was showcased as the Camaro Turbo AutoX, a concept car that brings together existing and upcoming upgrades from Chevrolet Performance and Chevrolet Accessories.
“This concept pushes Camaro in a new direction, integrating new performance parts that make the most of the turbocharged Camaro’s lightweight dynamics,” said Jim Campbell, GM vice president of Performance Vehicles and Motorsports.
The Turbo AutoX concept will share the Chevrolet booth at the SEMA Show with no fewer than 20 other cars and trucks.
Continue reading to learn more about the Chevrolet Camaro Turbo AutoX Concept.
Chevrolet Offers New Array Of Performance Parts
General Motors, and more specifically Chevrolet, perhaps the largest list of dealer-supplied parts and accessories available for its vehicles. The list ranges from floor mats to complete small-block V-8 engines with transmissions and computers attached. Well, the list is growing longer with Chevy’s new crop of performance parts available at your hometown dealership.
“Our street-level performance parts and accessories are designed, engineered and tested to the same standards as production components for uncompromising quality, fit and durability,” said Jim Campbell, Chevrolet U.S. vice president of Performance Vehicles and Motorsports.
Though this is news we expected to be SEMA related, Chevy actually had journalists drive both stock and modified versions of cars at the Spring Mountain Motorsports Ranch. The car lineup included the Camaro, Cruze Hatchback, Colorado, and Silverado. The modified cars were driven back-to-back with the stock examples to demonstrate the differences.
“With Chevrolet performance parts and accessories, you’re buying peace of mind along with great performance and styling,” said Mark Dickens, director, Performance Variants, Parts and Motorsports Engineering. “Importantly, the new-vehicle warranty remains intact when the accessories and performance parts are installed by a Chevrolet dealer.”
Dickens does have a very good point. GM parts installed by a GM technician are all kosher with GM’s new-vehicle warranty. That’s a big difference from aftermarket products that can oftentimes void new-vehicle warranties, leaving customers having to cover repairs out of pocket.
We’ve got the full list of parts and accessories below, so keep reading for more.
Continue reading for more information.
2016 Chevrolet Silverado 2500HD Carhartt Concept
Chevrolet is gearing up for the 2016 SEMA show by launching this Silverado 2500HD Carhartt Concept ahead of the show. The truck is a collaboration between Chevy and the iconic workwear brand Carhartt, bringing the two together in this one-off truck. We wouldn’t be surprised, however, if this concept became a limited edition production model.
For those not familiar, Carhartt makes heavy duty work clothing designed to be functional, durable, and warm. The brand is popular around job sites and in the agricultural and equestrian fields. Carhartt jackets, the brand’s most popular item, have even become a fashion statement among the blue collared crowd. Chevy is undoubtedly trying to capitalize on this, just like it has with RealTree in the past.
In a press release, Sandor Piszar, Chevrolet Truck’s marketing director, said, “Chevrolet HD trucks are designed for hard work, and just like your favorite Carhartt, their functionality transcends the workplace to become a style statement. This concept vehicle mirrors the lifestyles of countless Chevy truck owners, demonstrating the personal connections with the tools of their trades.”
Piszar continues saying, “Thousands of people go to work every day and earn their paycheck in a Chevy truck while wearing a Carhartt. Those products’ durability and versatility earn respect and loyalty that’s passed on — and that’s exactly what this concept explores.”
Now with that understanding down, let’s have a look at the 2017 Chevrolet Silverado 2500HD Carhartt Concept.
Continue reading to learn more about the Chevrolet Silverado 2500HD Carhartt Concept.
2017 Chevrolet Malibu Blue Line
Redesigned for the 2016 model year, the Malibu became a better looking and more upscale sedan. Aimed at the very popular Toyota Camry and Honda Accord, the overhauled sedan also received new engines with enhanced fuel economy, winning two extra mpgs with the optional, turbocharged 2.0-liter engine. Now with a sportier appearance and a high-tech interior with increased space, the Malibu continues to enjoy the success of its predecessor, while bringing new customers into Chevrolet showrooms.
At the 2016 SEMA Show, GM is showcasing a new concept car based on the existing Malibu. Dubbed Blue Line, the show car is actually a production model fitted with Chevrolet Performance parts inside and out. Most new features are newly designed and not yet available to customers, but Chevy will probably have them on sale starting in 2017. The Malibu Blue Line joins a similar concept based on the Cruze RS hatchback at the SEMA Show and previews some of the accessories that customers will be able to purchase in the future.
"The Chevrolet Blue Line Series concepts integrate accessories that offer greater personalization choices for customers,” said Roger McCormack, director of Accessories and Performance Parts Marketing. “Each vehicle wears production and concept accessories thematically linked under the Blue Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues."
There’s no word as to whether Chevrolet is planning a sportier version of the Malibu, but it could happen in the near future. Until then, let’s have a closer look at the Blue Line concept.
Continue reading to learn more about the Chevrolet Malibu Blue Line.