Cars Chrysler Chrysler Imperial

Chrysler Imperial

1964 Chrysler Imperial

1964 Chrysler Imperial
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Technically speaking, the car you are looking at is not a Chrysler Imperial. It comes from a period in the model’s history when Chrysler was trying to better differentiate its top-end luxury model from the rest of the Chrysler lineup, and Imperial became its own brand, with no Chrysler badging to be found on the car. This met with limited success, with most people still referring to the cars as Chryslers. But, the cars still sold, possibly not in the quantities that they could have, but certainly in a high enough volume to be profitable for Chrysler.

The Imperial nameplate had been around since 1926, and was created in order to compete with Cadillac and Lincoln. It might never have had the 12- and 16-cylinder engines offered in other top tier American luxury cars at the time, but it did a good job of competing with entry level models by being something a bit different from the competition. In 1934, it adopted the aerodynamic bodywork of the Chrysler Airflow, and became the best selling of all the Airflow models. In 1953, the Imperial was the first postwar production car to get air conditioning. But, this still wasn’t enough to set it apart, and the Imperial became its own brand in 1955.

When the second generation of the dedicated Imperial brand was launched in 1957, it set a record for Imperial sales that Chrysler was never able to break. But in 1964, the year of the car you see here, Chrysler came closer than any other year. Exterior styling had a lot to do with this, as it represents a major departure from the styling of the 1963 model. There is a good reason for this too. Chrysler had just hired the designer Elwood Engle away from Ford, the man who had just redesigned the 1961 Lincoln Continental and given a much more modern look. Chrysler wanted to give the Imperial the same kind of update, but it should be noted that the 1964 Imperial is still considered a second generation model, since it was just the bodywork that was changed.

Continue reading to learn more about the Chrysler Imperial.

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1964 Chrysler Imperial

1964 Chrysler Imperial

Technically speaking, the car you are looking at is not a Chrysler Imperial. It comes from a period in the model’s history when Chrysler was trying to better differentiate its top-end luxury model from the rest of the Chrysler lineup, and Imperial became its own brand, with no Chrysler badging to be found on the car. This met with limited success, with most people still referring to the cars as Chryslers. But, the cars still sold, possibly not in the quantities that they could have, but certainly in a high enough volume to be profitable for Chrysler.

The Imperial nameplate had been around since 1926, and was created in order to compete with Cadillac and Lincoln. It might never have had the 12- and 16-cylinder engines offered in other top tier American luxury cars at the time, but it did a good job of competing with entry level models by being something a bit different from the competition. In 1934, it adopted the aerodynamic bodywork of the Chrysler Airflow, and became the best selling of all the Airflow models. In 1953, the Imperial was the first postwar production car to get air conditioning. But, this still wasn’t enough to set it apart, and the Imperial became its own brand in 1955.

When the second generation of the dedicated Imperial brand was launched in 1957, it set a record for Imperial sales that Chrysler was never able to break. But in 1964, the year of the car you see here, Chrysler came closer than any other year. Exterior styling had a lot to do with this, as it represents a major departure from the styling of the 1963 model. There is a good reason for this too. Chrysler had just hired the designer Elwood Engle away from Ford, the man who had just redesigned the 1961 Lincoln Continental and given a much more modern look. Chrysler wanted to give the Imperial the same kind of update, but it should be noted that the 1964 Imperial is still considered a second generation model, since it was just the bodywork that was changed.

Continue reading to learn more about the Chrysler Imperial.

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Jay Leno Reviews 1952 Chrysler Imperial Parade Car: Video

Jay Leno Reviews 1952 Chrysler Imperial Parade Car: Video

Some of the cars Jay Leno has on his web show are pretty rare. But a custom Chrysler Imperial parade car made for the President of the United States (although never actually used by any president) is one that is going to rate especially high on the rarity scale. Making the car even more rare is the fact that, although it left the factory in 1952, it was updated with 1956 parts a few years later, and all of the modifications to the car, including the updates, were done by the factory.

The car is brought into the garage by its two caretakers, who are dispatchers for the city of Los Angeles and who give us a bit of history on the car. It was bought by the federal government so that the president would have a parade car to use while in Los Angeles, although the closest it ever came to being used for this was when Nixon (then Vice President) used it. The city of Los Angeles owns it now, but it hasn’t been retired as a museum piece, it is still used for parades and has been reupholstered and given a more modern PA system.

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Chrysler Imperial confirmed for 2009

Chrysler Imperial confirmed for 2009

DaimlerChrysler Canada has announced that they will invest about $700 million to build a fifth model at its Brampton plant. Next month Chrysler will also announced that the luxury Imperial sedan will be built at the plant starting in the summer of 2009 under a program called "Project X."
The 2010 Imperial will be a half-metre longer than the Chrysler 300, and will be also offer the option of a diesel engine.
The Brampton plant currently produces the rear-wheel drive Chrysler 300 sedan, (...)

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 Chrysler to decide if to produce the Imperial Concept

Chrysler to decide if to produce the Imperial Concept

By the end of 2006 or the first quarter of 2007, Chrysler will have a decision on whether to produce a vehicle based on the Imperial concept shown at the Detroit auto show in January.
"The development teams have gotten us all the information we need to make a decision," Frank Klegon, Chrysler group product development chief, said in an interview.
If will be produced the vehicle will use the code-named CY41 and the production should begin in 2009 as a 2010 model.
The Imperial (...)

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Eva Longoria and the Chrysler Imperial

Eva Longoria and the Chrysler Imperial

Chrysler picked desperate housewife Eva Longoria to help launch one of our favorite cars from day one, the Chrysler Imperial concept.
Like the great Imperials of Chrysler’s storied past, the 2006 Imperial concept vehicle is designed as Chrysler’s flagship, a luxury sedan that is elegant, provocative, aspirational, yet attainable.
"The Imperial’s exterior artfully blends a stately nobility, hand craftsmanship, and modern dynamic sculpture and proportion," says Mike Nicholas, (...)

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