December 18, 2015 will be the end of the world. Ok, that’s not really true, although it might as well be for fans of Star Wars who have waited since Star Wars: Revenge of the Sith was released exactly 10 years ago. So yeah, the next installment in the gargantuan movie franchise, The Force Awakens, is a huge deal. Naturally, companies are already trying to hitch their wagons and leverage all that attention back to their brands.
Fiat Chrysler isn’t exempt from this and exactly two weeks before the most awaited movie this year opens, the automaker has rolled out an army of commercials for its sub-brands. All in all, there are five commercials that will likely be played ad naseum over the next two weeks, featuring Dodge, Chrysler, Fiat, Jeep, and Ram. Oh, and all five commercials are heavily tied into Star Wars in their own unique way.
I’m tempted to just let everyone skip through the next few paragraphs and just watch the commercials. But I’d be remiss if I didn’t point out how Fiat Chrysler really went all-out in promoting what might as well be a majority of their model range. By my count, a total of 16 models were shown across the five commercials. There were five Dodge models, five Ram models, three Chryslers, two Fiat Abarths, and the Jeep Renegade.
It’s a good strategy to hedge the popularity and hype surrounding the Force Awakens to promote your own cause, which in Fiat Chrysler’s case would be its “Year-End Blockbuster Sales Event”.
I’m not a big Star Wars fan, but I have seen the previous six movies and I’m going to check out The Force Awakens when it hits cinemas. I just hope that after spending the next two weeks drowning in these commercials, I don’t get to see them in the cinemas before the movie starts.
For an ad that stirred so many emotions at last year’ Super Bowl, Chrysler had its work cut it for themselves in living up to the success ofEminem’s "Imported from Detroit" commercial.
Enter Clint Eastwood.
The multi-awarded actor and director was the star of Chrysler’s new Super Bowl commercial, "Halftime in America".
Just like last year, the focus of the ad is centered on the Motor City and how it has, time and again, risen from the despair and is in the process of writing its own comeback story.
Nothing evokes more emotion than inspiration and this is what Chrysler is looking for with the new ad. It may not carry the same raw emotion as that of Eminem’s ad from last year, but as sequels go, it’s hard not to be stirred by Eastwood’s raspy monologue, the visual images of Detroit’s resurgence, and the overall inspiring work of this ad.
For the second year in a row, Chrysler has done a masterful job with their Super Bowl commercial.
Our [hard] hats are off to them.
Chrysler is coming up with their own tagline for the 2012 Super Bowl, ’it’s halftime in America’. Instead of going for the usually funny commercial, they take a much stronger stance with a serious celebrity to replace Eminem. We like the patriotic spirit behind the commercial, and Chrysler is the perfect spokesperson to say that America is coming back. We need more commercials like these, especially during the Super Bowl. Good move Chrysler!.
UPDATE: It looks like the video has been removed because of some Copyrights claims from the NFL. Chrysler must have overlooked how picky the NFL is about their licensing fees. Too bad it was a good one.
Now that Super Bowl XLV has come and gone and the Green Bay Packers are bringing the Lombardi Trophy back home to Titletown, it’s now time to sit back and reflect on all the happenings of the day.
Seeing as we’re a car site, we’re going to leave the sports analysis of the Packers’ 31-25 win over the Pittsburgh Steelers to other sites. Instead, we’re going to focus on something that hits close to home to us: cars.
In particular, all the car commercials that we saw before, during, and after the Super Bowl. We don’t have the time to run through all the car ads that we saw, in part because some of them weren’t very good. Despite that, there were still some ads that struck a nerve in us. Whether it’s a funny commercial involving a pint-size version of a famous sci-fi villain or a serious message about a fallen city looking to rise back to prominence, we’ve picked out the 5 best car commercials from Super Bowl XLV.
If you watched the game and caught a hold of all the ads, feel free to chime in with your own Top 5. But if you want to check out which ones we thought deserved mentioning, head over after the jump to see our list.
After a year of having its share of ups and downs - more on the latter, actually - Chrysler is in the middle of reinventing itself with the hopes of returning to its former place as a competitor in the auto industry. As part of their efforts, the US brand is aggressively marketing both its Jeep and Dodge brands with a series of carefully-planned commercials to ensure consumers that the rough patches have passed, and that the company has come back better and stronger than ever before.
As part of this campaign, Chrysler has released a number of commercials featuring the all-new 2011 Jeep Grand Cherokee with the latest one being appropriately called, "Stronger".
In the ad, Chrysler details the painstaking lengths that go in building Jeep’s new flagship SUV while carefully pointing out the importance of the vehicle in the company’s attempt to restore the brand’s image and reputation. As the ad ever-so poignantly says, Chrysler isn’t "building just a car, it’s building a company."
Chrysler announced today that the company will launch the New Day Celebration campaign that includes a new animated cross brand spot, titled "Listen to You". The spot will highlight 12 vehicles and will be launched at the Super Bowl on Sun., Feb. 3.
The campaign theme is based on the new Chrysler LLC direction as a company that listens to its customers and is committed to moving fast and responding to customer and dealer feedback. The eight retail-oriented product specific spots will highlight 12 specific vehicle value packages that are available starting in February for the New Day Celebration promotion.
The 12 vehicles are: Chrysler Aspen Limited, Chrysler PT Cruiser LX Street Cruiser, Chrysler 300 Signature Series, Sebring sedan, Sebring Convertible, Chrysler Town & Country Touring Signature Series, Dodge Charger SE, Dodge Grand Caravan SE, Dodge Caliber SE, Dodge Avenger, Jeep Grand Cherokee and Jeep Commander.
Press release after the jump.
look for the next Jeep Cherokee. AutoExpress
New Music Interface for Audi. AutoBild
Preview for 2007 NHRA Countdown. FastMachines
Diesel Wrangler for Sema. AutoblogGreen
Interview with Champ Car’s Kevin Kalkhoven. AutoWeek
Fiscal Reports for Lear Corporation. PR
Fat people need more gasoline. DetNews
Chrysler is not for sale! NYT
Chevrolet commercial only for Latinos. (...)