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Predicting FCA's Plans For its Recent "Angel" Trademark

Predicting FCA’s Plans For its Recent "Angel" Trademark

We have ideas, some more serious than others

Proving yet again that the auto world can be a place rich in irony, Fiat Chrysler Automobile has filed a trademark for the name “Angel,” which the automaker plans to use on a “passenger vehicle” of some sort. Color me amused because, at the very least, FCA is turning its troll game up to a new level; the “Angel” name runs diametrically opposed to the identity of the automaker’s latest muscle car masterpiece, the Dodge Challenger Demon. So what gives here? What’s FCA up to exactly?

Unfortunately, your guess is as good as ours at this point because FCA didn’t exactly divulge details on what it has planned for the “Angel” name. All we know at this point, thanks to our friends over at Fiat Chrysler Authority, is that the name could be used on “trims and badges” of any future model. The fact that the trademark was only filed on July 17 means that this is a new deal for FCA. It’s got plans for the name at some point in the future. How it plans to use it, or if it does at all, is the question that all of us need some answers to sooner or later. You’ve got our attention, FCA. That much I’m sure of. Now, how about giving us some hints because, at this point, all we have are predictions on what you have planned for the “Angel” name.

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