It takes a special kind of gravitas to name a car ‘Divine’. That brings out a number of expectations that might not be met. But Citroen doesn’t seem to be unfazed about the kind of expectations its new Divine DS concept is going to have. On the contrary, the French automaker is actually putting a lot on the concept’s plate, essentially developing it as a preview of its future plans for the DS line.

The launch of the DS3 in 2010 proved to be a success for Citroen and gave the company a model that could compete with its rivals in Europe, so much so that it’s been touted as its own brand that has the potential to become more popular in the coming years.

If this is the road the Citroen DS is going to, then save some room for us in the bandwagon.

I, for one, am impressed at the design of the Divine DS. It’s got a sporty and aggressive character that can be used to build on the Citroen’s plans for the DS to be a stand-alone brand. The concept itself doesn’t wear any Citroen badges. It doesn’t even have the company’s logo. Instead, we see a prominent ‘DS’ emblem on the front grille, which is as good an indication as any on what the Divine DS really aims to accomplish.

There are currently no plans to build a production version of the Divine DS anytime soon. I’m not even going to get my hopes up that Citroen will actually build one.

Instead, I expect the company’s future DS line to carry the DNA of the Divine DS. If that does happen, then sign me up as a fan.

Updated 10/03/2014: The new Divine DS was unveiled at the 2014 Paris Auto Show in all its glory making us wonder when Citroen models will end up looking like this. Check the images from the unveiling in the "Photos" tab.

Click past the jump to read more about the 2014 Citroen Divine DS Concept.

  • 2014 Citroen Divine DS
  • Year:
    2014
  • Make:
  • Model:
  • Engine:
    inline-4
  • Horsepower @ RPM:
    270 @ 6000
  • Torque @ RPM:
    243 @ 1900
  • Displacement:
    1.6 L
  • 0-60 time:
    5 sec. (Est.)
  • Top Speed:
    155 mph (Est.)
  • Price:
    40000 (Est.)
  • car segment:
  • body style:

Exterior

2014 Citroen Divine DS High Resolution Exterior
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2014 Citroen Divine DS High Resolution Exterior
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2014 Citroen Divine DS High Resolution Exterior
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The Divine DS is too pretty to be a production model, which is my way of saying that it looks and feels the part of a concept car. The overall design is highlighted by a Metallic Grey body work and speaks to a new level of style and aggression I haven’t seen from any of the company’s DS models. The front section, in particular, is dominated by a large radiator grille that sparkles in different shades of chrome. It’s also contained in a pretty peculiar design that extends on all corners of the front, cradling the new lights setup that features two high-powered laser diodes and a Swarovoski crystal fabric at the base of each unit. I’m not sure those Swarovskis will make their way in any future production model, but it’s still pretty ridiculous seeing something like it on a concept.

From the side, it’s easy to notice the dramatic body lines that sweep along the length of the car, creating a muscular appearance that adds to its bold design. The chrome strip is a particularly creative design, stretching from just below the side mirrors all the way to the rear, encasing the taillights in the process. Believe it or not but somewhere under these strips are the door handles. Another particularly appealing design is the chrome design on the lower side panels. I’m not exactly sure what the aesthetic purpose is, but it’s unique enough to catch my attention.

2014 Citroen Divine DS High Resolution Exterior
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The roof of the Divine DS is another style "highlight" of the concept, if you can even call it that. The company says that it was designed to resemble reptilian scales, only if the scales featured alternating style effects like matt and satin finishes combined with transparent and opaque panels. This scale pattern extends over the rear window, although it’s pretty weird to look at and is another part of the concept’s design that likely won’t make it into production.

Finally, the rear section of the Divine DS is the least “concept-ish” part of the car’s design. Those LED taillights aren’t particularly exciting. Same with the small camera installed on the sweeping rear window. If anything, the chrome diffuser’s the most impressive part of the rear section.

2014 Citroen Divine DS Concept - Exterior Dimensions

Length 4,200 MM (165.35 Inches)
Width 1,980 MM (77.95 Inches)
Height 1,350 MM (53.14 Inches)

Interior

2014 Citroen Divine DS Interior
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2014 Citroen Divine DS Interior
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2014 Citroen Divine DS High Resolution Interior
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The interior of the Divine DS doesn’t lack in its own unique design. Step inside and you’ll be immersed in a highly individualized and customizable cabin that’s pretty jarring to the senses. There’s a rectangular steering wheel that sits comfortably in front of a digital instrument cluster that looks straight out of the Minority Report. It also has one of the most unique dashboards of any concept I’ve seen in recent years. Even the individualised sports seats look incredibly unique, especially with its full-grain aniline leather upholstery that was designed by the Seton tannery.

All of those things will already play tricks on your eyes, but they’re nothing compared to the centre console. Citroen says that it resembles the car’s backbone and it’s hard to argue against what the company is saying. The intricacy of the console’s design is magnified when you consider that it contains a number of driving functions, including special toggle switches that have been decorated with gemstones. There’s also a digital clock with a black granite stone set with matching speckles sitting comfortably in the middle of the console.

All of that and I haven’t even talked about Citroen’s new “Hyper-typage” design philosophy. According to the company, this new philosophy is set to bring a whole new level of personalization to the Divine DS’ cabin. Basically, prospective customers are given the freedom to chose the interior trim of the vehicle ranging from three ‘dress codes’ that create three radically different personalities.

There’s ‘Mâle’, which as the name suggests, evokes a more masculine appearance that uses generous amounts of burnished leather and carbon fiber.

Then there’s ‘Parisienne Chic’, which is admittedly a little bit more pleasant to the eyes. It’s characterised by a full grain ivory-coloured leather with pleated silk and satin, which, in turn, comes with embroidered with beads and crystals sewn by Lesage.

Finally, there’s ‘Fatale Punk’. Again, the name gives it away. This interior “personality” evokes a bold, dark, and glamorous design, highlighted by a deep black, padded leather trim studded with crystals.

Drivetrain

2014 Citroen Divine DS Exterior
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For a car of its size - it’s roughly the same size as the Volkswagen Golf - the Divine DS does come with a spitfire 1.6-liter turbo four engine that produces 270 horsepower at 6,000 rpm and 243 pound-feet of torque at 1,900-5,500 rpm. Citroen hasn’t announced the concept’s performance numbers, but with an output like that, you can expect it to at least cover 0 to 60 mph in a little over five seconds to go with a top speed of 155 mph.

That’s an impressive haul for a turbo-four and if the future DS line carries this powertrain, it’s going to go a long way in establishing the brand’s performance-tuned identity.

2014 Citroen Divine DS Concept - Drivetrain/Specifications

Type 1.6 THP turbocharged direct-injection petrol
Horsepower 270 HP @ 6,000 RPM
Torque 243 LB-FT @ 1,900 - 5,500 RPM

Prices

2014 Citroen Divine DS High Resolution Exterior
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Don’t expect Citroen to announce any kind of pricing details for the Divine DS. For now, treat this model as a concept car whose true value lies in a design architecture that the French automaker could potentially use for its future DS line.

Competition

BMW M135i

2013 BMW M135i High Resolution Exterior
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If Citroen does push forward with a DS brand, it’s reasonable to think that a car like the BMW M135i will pose as a real competitor.

The arrival of the M135i ushered in a new wave of high-performance sports hatchbacks. Don’t be surprised if Citroen uses the Divine DS as a springboard to enter what has become an increasingly competitive market.

The M135i is powered by a 3.0-liter straight-six-cylinder engine with M Performance TwinPower Turbo technology that delivers a total of 320 horsepower and 331 pound-feet of torque. That’s good for a 0 to 60 mph time of just over five seconds with a top speed of 155 mph.

Renault Megane RS 265

2014 Renault Megane RS 265 High Resolution Exterior Wallpaper quality
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A more direct competitor for Citroen’s future DS line given their shared ancestral ties is the Renault Megane RS 265.

Based on the Megane, the RS 265 made its debut at the 2013 Frankfurt Motor Show carrying an updated exterior look that included a new hood and headlights to go with some F1-inspired technology.

The Megane RS 265 also came with a 2.0-liter Renault Sport 220 engine that develops 265 horsepower, good enough to presumably hit 0 to 60 mph in about five seconds to go with a top speed of 155 mph.

Conclusion

2014 Citroen Divine DS High Resolution Exterior
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I’m a little bit torn about the Citroen Divine DS even as a concept. There’s just too many things going on in the body and interior of the car.

I get that Citroen is using it to showcase the future architecture of its DS sub brand, but it’s still a little overwhelming for just one concept.

That being said, I’m excited to see where Citroen takes the design and technology found in the Divine DS in the future. If the future DS brand gets the nod, we’ll probably remember the Divine DS as the concept that Citroen used to showcase the potential of the performance brand.

  • Leave it
    • * Too many things going on with the concept
    • * No production plans for the car itself
    • * No specified timetable planned for a production version

Press Release

With more than 500,000 vehicles sold worldwide since the launch of DS 3 in 2010, DS is building on its success and is now a brand in its own right. Designed and created in Paris, the DIVINE DS concept is an expression of the brand’s DNA and captures the very essence of DS.

2014 Citroen Divine DS High Resolution Exterior
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Unique styling cues: DIVINE DS is spectacular, elegant and enchanting, with a subtle shimmer in its metallic grey bodywork. The strong, sensual curves showcase some striking graphic features, such as the ‘DS Wings’ at the front; the dramatic lines on the sides; and the unique roof design. This is a concept with a stand-out exterior and an exceptional interior. The striking cabin design features a bold, high-tech layout with spectacular contrasts, expressing the avant-garde design, refinement and sophistication of DS.
A new automotive experience: With a new and exclusive philosophy for personalisation – referred to as ‘Hyper-typage’ – customers are invited to choose an interior trim that truly reflects their personality. The cabin of DIVINE DS features three interchangeable interior ambiences, each with its own original and unique style.
A modern take on French elegance: DIVINE DS reflects the combined expertise of several prestigious fashion names, such as Lesage for embroidery and crystals from Swarovski. The involvement of these firms demonstrates the ambition and capacity of DS to overturn established codes and to bring different worlds together.
Technology contributing to style: DIVINE DS is a concept with a dynamic design, featuring futuristic, avant-garde headlights combining sequential indicators with laser technology; facets on the roof that open to reveal a reversing camera; and optimised aerodynamics. Inside the car, the ‘cockpit’ driving position and exclusive use of digital systems (touch screen, holographic display, etc.) showcase the latest in-car technology.

“DIVINE DS is an expression of our expertise. This concept car is the very essence of what DS is and what it will be.A perfect alliance between sophistication and technology. Unveiled just a few weeks after the birth of the brand, DIVINE DS perfectly expresses the unique personality of DS.” Yves Bonnefont, CEO, DS Brand.

UNIQUE STYLING CUES

DIVINE DS is a compact 4-door vehicle, 4.21m long and 1.98m wide. It is characterised by its powerful and charismatic styling, with taut lines and a low driving position (1.35m high). Strong, sensual curves contrast with graphic features sculpted in chrome. DIVINE DS features metallic grey bodywork with a subtle shimmer that accentuates its lines. The body style captivates the observer at first glance with bold styling cues that reflect the image of DS.

2014 Citroen Divine DS Exterior
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The wide, powerful front end features the ‘DS Wings’ signature that was first seen on DS 5LS. With DIVINE DS, this has been accentuated and is more upright for a heightened sense of prestige. In the centre, the radiator grille provides a stunning setting for the DS emblem. Floating diamond shapes, of different sizes and in varying shades of chrome, reflect light to give the radiator grille a ‘spatial’ effect.

Viewed from the side, the lines of DIVINE DS form a sharp sweep along the length of the car, with the first stroke of the designer’s pen clearly visible. The dramatic waistline emerges as a circle around the rear lights and tapers away naturally at the front. Underlined by a chrome strip, this distinctive signature makes the whole body appear tauter and more dynamic. The chrome strip also cleverly conceals the door handles. On the lower side panels is a line of finely sculpted chrome, subtly highlighting the elegant body shape and bringing to mind the interior console design.

Another major styling highlight is the roof, which is truly unique with a design resembling the scales of a reptile. Playing on contrasts, these scales feature alternating effects – matt and satin, opaque and transparent – to play on the light inside and outside the car through changing reflections. The scale pattern extends over the rear window and can also be seen on the door mirrors. This forms a unique and enchanting display that contrasts with the sensual curves of the car’s rear.

An avant-garde interior display

The cabin of DIVINE DS also features a spectacular display of contrasts, between the contours and relief of the driver’s cockpit and the flowing lines of the passenger seat.

On the passenger side, a single continuous drape enfolds the console and dashboard, forming a twist as it reaches the door inserts. The airy-looking drape enfolds the passenger, taking them into a world of haute couture, far removed from conventional automotive standards – a truly original sensory experience.

The driver’s side is a showcase of advanced technology. The central console, which resembles a ‘backbone’ for the car, sets out the driving functions. Its white gold covering is both crystalline and majestic, contributing to the refinement and sophistication of this original interior. Main features include special toggle switches decorated with carefully selected gemstones and, in the middle, a digital clock with a stone set in its surround. In this instance, black granite is used with gold speckles that echo the design of the central console. The rectangular steering wheel is a work of sculpture, promising new driving sensations.

2014 Citroen Divine DS High Resolution Exterior
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The seats represent a new and visually striking take on the existing DS watch strap design. They are upholstered in full-grain aniline leather that was selected, by the Seton tannery, for its exceptional quality and specially tanned finish. The warmth of the grey colour highlights the metallic touches of white gold and each separate ambience.

At the rear, the absence of a rear window immerses the passengers in an intimate, sophisticated cocoon.

A NEW AUTOMOTIVE EXPERIENCE: ‘HYPER-TYPAGE’

DS is introducing a new concept with DIVINE DS: ‘Hyper-typage’. This completely new philosophy extends far beyond the idea of personalisation by bringing customers a choice of interior trim worthy of haute couture fashion, with premium materials rarely seen in the automotive industry. Based on a dashboard and door scrolls that can be changed in just 15 minutes, a choice of three interior ambiences is available. Three ‘dress codes’ can be swapped to suit the appropriate ambience, embodying three radically different personalities:

‘Mâle’ is a sober, contemporary creation, alternating carbon fibre – used as a textile – and glazed, burnished leather. A blend of highly masculine materials, this option invites the driver to take the wheel. There is also pearl stitching in red and black to complete the look.
‘Parisienne Chic’ is an invitation into a world of Parisian sophistication and elegance. Full grain ivory-coloured leather of exceptional quality is allied with pleated silk and satin, which is embroidered with beads and crystals. Sewn by the globally recognised firm Lesage, these embroideries echo the form of the DS monogramme.
‘Fatale Punk’ creates a bolder ambience, with a darker and more glamorous touch. The dominant note is provided by deep black, padded leather studded with crystals, and clipped-in subtle touches like a piercing. The door panel scrolls are covered in Swarovski fabric, a material that shimmers with millions of tiny crystals.

‘Hyper-typage’ is a bold concept that gives life to DIVINE DS. This exclusive feature underlines the ambition of DS to bring customers vehicles that fully reflect their personalities.

2014 Citroen Divine DS High Resolution Exterior Wallpaper quality
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A MODERN TAKE ON FRENCH ELEGANCE

More than a concept car, DIVINE DS represents a meeting of minds from several leading companies, each illustrating expertise and excellence – a first in the automotive industry. “We want the best for DS: the best partners, people who are recognised as setting the standard in their field. And we also want to be the first to explore new territories,” says Thierry Metroz, Head of DS styling.

Crystals from Swarovski: Recognised as a standard-setter in the world of fashion and luxury, Swarovski has developed a reputation for excellence, working with the leading names in French fashion. The magic lies, to a great extent, in the manufacturing secrets of Swarovski crystals and in the cutting and polishing process that gives them their sophisticated sparkle.
Today, the DS brand is calling upon this prestigious firm to adorn the exterior lines of DIVINE DS and to decorate the headlights for an alluring finish. Inside the car, these legendary crystals feature on the door panels and dashboard in a series of sophisticated touches.
Lesage embroidery: As part of another cooperation project that is truly exceptional within the automotive industry, DS has worked with Maison Lesage, France’s most prestigious embroidery house. Founded in 1860, Lesage works with many leading fashion designers. Demanding meticulous work by hand, it draws upon precious materials such as silk, beads and crystals.

The art of embroidery comes into its own in DIVINE DS with the ‘Parisienne Chic’ Hyper-typage, enhancing the cabin materials and giving new emphasis to the DS monogramme.

These exceptional cooperation projects demonstrate once again how DS overturns established codes and brings different worlds together. They show that DS is credible as an expression of French-style luxury.

TECHNOLOGY CONTRIBUTING TO STYLE

Technology brings the body style of DIVINE DS to life, starting with the futuristic, avant-garde headlights.

The light signature at the front was inspired by DS 3. It maintains the principle of independent LED modules, designed to resemble diamonds in a setting. With Swarovski crystal fabric at the base of each unit, to bring the lights to life, these headlights combine sequential indicators with laser technology. The laser headlights of DIVINE DS comprise two high-powered laser diodes per module. These diodes are 50% more powerful than conventional LED lights in terms of their lighting intensity. The laser function works with the LED headlights from speeds of 60kph.

The light beam is conducted to the headlight through optical fibre for instant, precise adjustment. The laser diodes are located in the engine compartment, so they are protected in the event of impact or if the headlight lens shatters.

2014 Citroen Divine DS High Resolution Exterior
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Laser lighting is an efficient technology as its durability is equivalent to the life of the vehicle. Also, these laser lights do not dazzle other road users – cameras are used to identify oncoming vehicles and to automatically adjust the lighting.

At the rear, the full-LED lights feature retracting scales that play with the light and bring them to life. These scales light up at night or during braking, creating a magical effect that is complemented by the operation of the sequential indicators.

The rear window is equipped with opening facets that optimise the aerodynamic performance of DIVINE DS. One of these facets includes a camera for enhanced rear visibility. Here again, technology is contributing to style with this ‘reptilian’ display.

The 20-inch alloy wheels feature an innovative design with the floating spokes appearing to be disconnected from the hubs. This is another technological feat, one that gives the wheels a unique look suggesting the aerodynamic performance of DIVINE DS.

A high-tech ‘cockpit’

The cabin of DIVINE DS showcases its in-car technologies, with a cockpit driving position featuring an array of digital functions. These technologies contribute to driving pleasure as well as to interior design, since they enhance the interior sophistication of DIVINE DS.

First, the controls of DIVINE DS are grouped on a HD Touch Drive interface with a spectacular 10.4 inch screen. Located on the overhead console, this multifunction screen frees up space on the dashboard and includes a function that replaces the rear-view mirror.

Driver information is in digital form, with a head-up display above the steering wheel showing essential driving information. This panel is completed by a holographic display behind the steering wheel – complete with a 3D readout that lets the driver view navigation information, for example, without taking their eyes off the road.

An engine combining efficiency with advanced performance

A perfect fit with the concept’s dynamic character, DIVINE DS is equipped with the turbocharged direct-injection 1.6 THP petrol engine developing 270bhp. With a power maximum output of 199kW at 6,000rpm and maximum torque of 330Nm between 1,900 and 5,500 rpm, this is an engine with outstanding performance. Meeting high standards in terms of performance does not mean sacrificing environmental concerns. This engine is Euro 6 compliant and emits just 145g/km of CO2.

2014 Citroen Divine DS Exterior
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The DIVINE DS concept was unveiled in Paris on Thursday 4 September 2014 and will be displayed at the Chantilly Concours d’Elégance style event on Sunday 7 September, then at the Paris Motor Show from Thursday 2 October 2014.

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