Launched in 2009 as the premium division of Citroen, the DS brand became a standalone entity in 2014. The first separation took place in China, where the DS 5LS and DS 6WR were sold in distinct dealerships. With the facelift of the DS5 in 2015, the DS brand was also separated from Citroen in Europe. No longer sporting the Citroen badge, DS vehicles will soon become available in DS dealerships worldwide. Until then, DS is planning to launch more new models, one of which could be previewed by the E-Tense concept that was just confirmed for the 2016 Geneva Motor Show.