DS’ newest SUV is ready to take on the competition

Citroën has been around since 1919, but its premium sub-brand, DS Automobiles has only been around since its announcement back in 2009 – making the brand just shy of a decade old. Since then, the brand has released a few concepts and no fewer than six individual models that include the DS 3, DS 6, two iterations of the DS 4, and two iterations of the DS 5. Now with the upcoming Geneva Auto Show, the DS brand is set to release a new SUV, aptly called the DS7.

It will fight against models like the Lexus NX, Audi Q2, and even the BMW X1 – a tall order, but not exactly unfathomable given the looks, luxury, and comfort offered by the brand’s newest SUV… uhem… Crossback. Designed with comfort and performance in mind, the DS 7 features a plug-in hybrid drivetrain that delivers some 300 ponies through all four wheels when needed. Features like DS Night Vision, DS Active Scan Suspension, DS Connected Pilot, and a pair of 12-inch screens inside are present – all of which poses a strong proposition for the competition.

There are even rumors that this newest model could, in fact, bring the Citroën brand – or at least some derivative of it – back to the U.S. for the first time in nearly three decades. Of course, word has it that its initial reentry will be trough a company called TravelCar which would help the brand introduce its newest models to the U.S. market as rental or ride-share vehicles. But, before we get too far ahead of ourselves and get too excited, that’s still some time away, and the DS7 is still headed to Geneva Motor Show. So, let’s take a better look at DS’ newest SUV and talk more about it.

Continue reading to learn more about the DS 7 Crossback.

Exterior

2018 DS 7 Crossback High Resolution Exterior
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I’ve never been a big fan of the Citroën brand, but that shouldn’t be too surprising given the brand’s current markets and the sheer amount of time it has been absent from the U.S. But, that wasn’t the only reason – the brand’s cars just never rubbed me right. They always looked a little goofy too me. But, then; Citroën launched the DS brand, and I found it quickly added to my list of favorite manufacturers. Like the models that came before it, the DS7 is sleek and sexy, with lines in all of the right places, and enough power to back up its looks.

Up front, there’s a large grille with a tightly weaved crisscross mesh accented by chrome strips on the sides and bottom. That bottom chrome strip runs almost the full width of the front fascia on a little shelf of sorts that creates the upper foundation for the lower air dam and the recessed corners that house the fog lights. Small, curved LED strips are embedded in the outer edges of the front fascia and serve as daytime running lights. Up above, the headlights take on a unique shape with a flat outer edge. The hood itself is somewhat beefy with raised outside edges, and mild body lines in the center to accompany them.

Small, curved LED strips are embedded in the outer edges of the front fascia and serve as daytime running lights

Moving over to the side profile, we see more of that French ingenuity and brilliant design that’s both pleasing to look at and aggressive enough to draw interest. A single, sharp body line runs from the front fenders to the outermost point of the rear taillight housing, fading smooth between the front and rear doors.

2018 DS 7 Crossback High Resolution Exterior
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2018 DS 7 Crossback High Resolution Exterior
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Down below, a slightly concave area adds more character above the plastic cladding that makes up the side skirt. Above the beltline, the DS 7 is well defined with bold chrome trim surrounding the side glass and coming to a sharp point on the upper rear quarter. Low-sitting roof racks sit on the roof and are also finished in chrome to match the taillight housings, front trim, and window garnishing.

Around back, it’s more of the same in a DS kind of way. The hatch itself is somewhat bubble and has jagged edges. The rear overhang in complemented by side panels that give the rear glass a look of depth toward to the top and sides. Down below, the taillights feature a unique and interesting matrix layout and are outlined in chrome.

2018 DS 7 Crossback High Resolution Exterior
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2018 DS 7 Crossback High Resolution Exterior
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There are chrome extensions on the rear quarters, just to the outside of the rear hatch seams. However, these are just for looks and don’t appear to house any actual lights. Down below a large reflector resides in each corner of the fascia, while that black cladding extends upward toward to the top of the rear fascia and serves as home for the integrated exhaust outlets and a mild-looking splitter-like element that adds just a little more style to the rear end.

All rear glass is lightly tinted, while the wheels down below feature black gloss accents within the crevasse of each spoke. According to DS, the LED headlights are active and adapt in width and range based on road conditions and vehicle speed. The system is called Active LED Vision, and are made up of the main LED units and three rotating modules that can swivel up, down, left, and right. It seems as if the system is fully automatic and cannot be adjusted manually, but can be set to a number of different modes that include Town Beam, Country Beam, Motorway Beam, Adverse Weather, and High Beam.

The Competition

2016 BMW X1 High Resolution Exterior Wallpaper quality
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2016 BMW X1 High Resolution Exterior
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There are a number of competitors in the compact SUV segment, but word has it that DS is aiming primarily at models like the BMW X1 (above) and the Lexus NX (below.) Competing against models like these isn’t easy by any means, even in terms of exterior design. Take the X1, for instance. It’s essentially a low-riding SUV with the sporty characteristics of smaller BMW cars like the 2 and 4 Series.

The hood isn’t anywhere near as muscular or defined as that of the DS7, but that’s okay because the X1 looks right just the way it is

Up front, it’s got the traditional kidney grilles to go with a wide mouth air dam down below and fake corner vents that add a bit of sporty flair to the front end. The hood isn’t anywhere near as muscular or defined as that of the DS7, but that’s okay because the X1 looks right just the way it is. Where the DS7 has small headlight lenses and square fog lights, the X1 gets larger, geometrically sound headlights that are taller on the outside than the inside, while it’s fog lights are round and integrated into the front fascia above the recess in the corners.

The X1 differs from some other BMW models as the side profile is actually somewhat aggressive and comparable to that of the DS 7. A distinct body line resides below the beltline and follows the same grade as the beltline itself. The roof is sloped downward toward the rear which makes the stationary rear quarter glass look bigger than it is from a distance. Around back, BMW kept things fairly basic with split taillight units and thick cladding on the lower fascia that also houses a silver insert with the exhaust outlets just below it. In a sense, the X1 has morphed into a baby X5, so if you’re a fan of the X5, you’ll most certainly dig the updated X1.

2015 Lexus NX High Resolution Exterior
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2015 Lexus NX High Resolution Exterior
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The Lexus NX, on the other hand, is still a toddler in Lexus’ lineup as it was just introduced for the 2015 model year. That means it’ll be a couple of years old when the 2018 DS 7 hits dealers, but its looks are bold and should still be well within the grid of attractiveness when that time comes.

Up front, the NX sports Lexus’ spindle grille to go with triangular headlights, a horizontally embedded LED strip, and a deep gouge in each corner of the front fascia. Sitting at the lowest possible point in each corner is a thin LED fog light that blends into the fascia with near perfection thanks to the lip just below it.

The side profile isn’t quite as bold as that of the DS7 or the X1, for that matter, but the mild body line below the waist and the lines down below that cut a triangular shape into the body just somehow works

The side profile isn’t quite as bold as that of the DS7 or the X1, for that matter, but the mild body line below the waist and the lines down below that cut a triangular shape into the body just somehow works. It does look a little awkward from the side when you look at the front fascia because of those weird gouges, but it’s sporty nonetheless.

The roof slopes downward steeply beyond the rear doors to create a bubbly look from the side, but that look is toned down quickly thanks to a long overhand with side wings and a steep downward curve just below the rear glass. The rest of the rear end is uneventful with a large piece of cladding covering most of the lower fascia, but the taillights do add a bit of extra flare here. The feature an odd, two-point outer edge and more of a flat inner edge with the red portion of the lens extending just a bit farther than the rest and coming to a point at the lift handle on the hatch.

2016 BMW X1
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2015 Lexus NX High Resolution Exterior
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2018 DS 7 Crossback High Resolution Exterior
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Making a decision between the DS 7, X1, and NX based on looks alone would be pretty tough knowing that there’s so much more to cover. But if looks are more important to you, you’ll find that the DS7 is the more aggressive of the three, while the NX is more toned down and casual. The X1 sits right in the middle. Personally, I would want to go with the DS 7 or the NX, but the Bimmer isn’t exactly ugly either. But, you’re better off ignoring brand loyalty at first and looking at all three with an open mind – none of them are ugly by any means.

Exterior Dimensions

BMW X1 Lexus NX DS 7 Crossback
Wheelbase (Inches) 105.1 104.7 TBA
Length (Inches) 175.4 182.3 179.92
Width (Inches) 71.7 73.6 74.49
Height (Inches) 62.5 64.8 63.77
Track front/rear (Inches) 61.5/61.6 62.2/62.2 TBA

Interior

2018 DS 7 Crossback High Resolution Interior
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2018 DS 7 Crossback High Resolution Exterior
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If you’re in need of being amazed, you’ll get that feeling and more when you look inside the DS 7. As a “premium” brand, we come to expect a certain level of comfort and luxury from DS, and the DS 7 certainly delivers in that regard. The first thing you’ll notice is the two-tone interior that blends two colors in perfect harmony. Most of the dash, door panels, and center console are all wrapped in the same thick leather that is tightly fitted to each seat and sewn together with precision.

A black, flat-bottom steering wheel sits ahead of the driver and looks to feature white contrast stitching – at least on the central hub, anyway. The upper two spokes get an array of thumb buttons that are used to control various digital features of the dash and infotainment system, while the bottom two spokes are garnished with a tiny strip of chrome to add just a little more contrast. That same chrome can be found surrounding that angled, corner HVAC vents and the analog clock that sticks out of the top of the dash.

Most of the dash, door panels, and center console are all wrapped in the same thick leather that is tightly fitted to each seat and sewn together with precision.

The DS 7 features two 12-inch display screens – one in use as a digital instrument cluster that has a unique layout and the other used as a display for the infotainment system and most other controls like HVAC functions and some front seat functions. A number of buttons grace the bottom of the central display, but that’s okay because the rest of the vehicle, including the doors, is practically void of any physical switches.

The gear shifter sits forward in the center console just behind a door that opens to reveal a small storage area, while the garnishing that surrounds the cupholders extends along the edges of the center console toward the dash. Models that don’t get leather get healthy doses of Alcantara or wood adhered to the various trim components that are otherwise wrapped in leather.

2018 DS 7 Crossback High Resolution Interior
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DS has yet to release images of the rear seating and rear cargo areas, but it’s likely that rear seat passengers have their own HVAC control system. I would suspect the rear seatbacks are capable of laying down as well. All told, it’s a pleasing interior, to say the least, and right on par to take on the rest of the premium models in this niche. Not bad, DS; not bad.

The competition

2016 BMW X1 High Resolution Interior
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2016 BMW X1 High Resolution Interior
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When it comes to the BMW X1, it’s not exactly a slouch when it comes to interior style, function, and comfort, but it’s – sadly – not exactly on par with the DS 7. For instance, the vehicle comes standard with cloth seats, and a smaller infotainment display, but leather can be optioned as can an 8.8-inch display and a 12-speaker Harman Kardon sound system. Otherwise, the steering wheel comes wrapped in leather but isn’t sporty by any means, and most of the trim is primarily plastic.

Don’t get me wrong, it’s not a bad place to spend a few hours by any means, but unless you’re willing to pay up for various options, you might be better off looking at other options

With the update to the X1, passenger volume increased a bit, and there’s now 15-percent more cargo room when the rear seats are folded flat. There’s a traditional analog instrument cluster with two primary gauges, outlined in chrome that matches that of the dash trim and door handles. Don’t get me wrong, it’s not a bad place to spend a few hours by any means, but unless you’re willing to pay up for various options, you might be better off looking at other options.

2015 Lexus NX High Resolution Interior
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2015 Lexus NX
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Then you’ve got the Lexus LX, which is quite literally right in the middle when compared to the DS 7 and the X1. Lexus went all out and gave the NX soft touch surfaces just about everywhere, including the dash, door trim, seats, and parts of the center console. It does have a semi-digital gauge cluster, and some models get aluminum pedals as well. The F Sport model gets contrasting stitching on the dash, while other trim levels get some wood-grain garnishing.

The seat backs offer ample side support while the seat cushions are more toned down but a wrapped in contrasting color. On the technology front, you’ll find that the NX has features like a remote touchpad that allows you to control the infotainment display much like you do a smartphone, to go with Lexus’ Enform connect suite, and even a wireless charging bay. Definitely not a bad place to spend time, and well worth your consideration.

Interior Dimensions

BMW X1 Lexus NX DS 7 Crossback
Headroom front/rear (Inches) 41.9/39.4 38.2/38.1 TBA
Legroom front/rear (Inches) 40.4/37.0 42.8/36.1 TBA
Shoulder room front/rear (Inches) 55.6/55.2 57.3/55.3 TBA
Cargo Volume (cu ft) 17.8-54.7 17.7-54.6 22.17

Drivetrain

2018 DS 7 Crossback High Resolution Exterior
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The DS 7 will be available with several drivetrain options, but the most important is the E-Tense hybrid powertrain first available on this model. It features a 200-horsepower engine paired with an eight-speed automatic transmission that drives the front wheels. A 13 kWh battery hidden in the floor below the second row supplies power to the two electric motors on the rear axle that delivers 109 horsepower to each rear wheel. Total system output is rated at 300 horsepower, but the hybrid nature of this setup allows for four-wheel-drive capability.

Engine E-Tense hybrid
Front engine 200 HP
Transmission eight-speed automatic
Electric motor rear 109 HP
Total output 300 HP
Battery 13 kWh
Charging time 4.5 hours in standard mode or less than 2.5 hours in fast mode with a 6.6 kW charger

With this drivetrain setup, you can run up to 37 miles in all-electric mode; experience increased fuel economy with hybrid mode or combined mode which uses the electric and gas-driven powertrain all at once for the most power output and higher performance. Charging time for the hybrid system is rated at 4.5 hours in standard mode or less than 2.5 hours in fast mode with a 6.6 kW charger attached to a 32-amp socket.

Charging time for the hybrid system is rated at 4.5 hours in standard mode or less than 2.5 hours in fast mode with a 6.6 kW charger attached to a 32-amp socket

Outside of the hybrid drivetrain, the DS7 will be available with three different gasoline engines and two diesel units that offer varying levels of power. On the gasoline front, there’s the THP 225 S&S paired with the EAT8, eight-speed automatic, the THP 180 S&S that’s paired to the same transmission, or the PureTech 130 S&S that’s paired to a six-speed manual. On the diesel front, you can choose between the BlueHDi 130 S&S or the BlueHDi 180 – both of which are paired with that EAT8 automatic transmission. No specs or performance figures have been released for any of the engines, but we’ll surely learn more about this in Geneva and closer to the DS 7’s official launch.

But, it’s not all about drivetrain options when it comes to the DS7. See, the DS7 comes with some driver assistance and semi-autonomous features. First off, it comes with DS Connected Pilot, which is basically an autonomous system that makes use of Stop and Go technology, DS’ version of lane-keep assist, and there’s even DS Park Pilot, a feature that allows the car to back its self into a straight spot or parallel park without manual input to the wheel from the driver.

The DS7 comes with some driver assistance and semi-autonomous features

The lane-keep assist function works at speeds up to 112 mph while the Park Pilot system will operate and scan for parking spaces that will accommodate the DS7 at speeds as high as 18 mph and will park itself at 3 mph or less. Next on the list, there’s DS Night Vision, which uses an infrared camera to detect obstacles in the road and warn the driver via the instrument cluster of anything up to 300 feet away.

DS Active LED Vision takes control of the LED headlamps and adjusts them as needed based on various settings, road conditions, and vehicle speed. Finally, DS Active Scan Suspension, allows the car to monitor the road conditions ahead and adjust various things like the brakes, steering, and suspension load to make for a smoother ride.

The Competition

2016 BMW X1 High Resolution Drivetrain
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Note: BMW X1 drivetrain pictured here.

Here in the U.S., the BMW X1 is offered with just one drivetrain configuration – a 2.0-liter four-banger with 228 horsepower and 258 pound-feet of torque. It gets the X1 to 60 mph in 6.3 seconds on the way to a top speed of 130 mph. Over in markets like the U.K., however, the X1 is available with various versions of the 2.0-liter four-cylinder that includes a 2.0-liter diesel with 150 horsepower and 243 pound-feet of torque.

Based on the U.K. scale, this engine can achieve 51.4 mph in the city, 65.7 mpg on the highway or 60.1 mpg combined. 62 mph comes in 9.2 seconds and tops out at 126.76 mph. In the 20d X1 models, that same 2.0-liter is tuned to deliver 190 horsepower and 295 pound-feet of torque. Fuel economy figures drop to 49.6 mpg in the city, 65.7 mph on the highway, and 58.8 mpg combined. With this configuration, you’ll hit 62 mph in 7.6 seconds and will top out at 136.70 mph.

Rounding off the diesel offerings, you’ll get that 2.0-liter with 231 horsepower and 331 pound-feet of torque. This setup will net you a 62-mph sprint in 6.6 seconds and a top speed of 146.02 mph. Fuel economy figures sit at 48.7 mpg in the city, 61.4 mpg on the highway, and 55.4 mpg combined. The only gasoline setup offered on the current X1 includes a 2.0-liter four-banger with 192 horsepower and 206 pound-feet of torque. The gasoline drinker will get you 37.2 mpg in the city, 50.4 mpg on the highway, and 44.8 mpg combined. This engine will push the X1 up to 62 mph in 7.4 seconds and get you going as fast as 138 mph.

BMW X1 sDrive18d BMW X1 sDrive20d BMW X1 sDrive20i BMW X1 sDrive25d
Engine 2.0-liter four-cylinder 2.0-liter four-cylinder 2.0-liter four-cylinder 2.0-liter four-cylinder
Horsepower 150 HP @ 4,000 RPM 190 HP @ 4,000 RPM 192 HP @ 5,000-6,000 RPM 231 HP @ 4,400 RPM
Torque 221 LB-FT @ 1,750 RPM 295 LB-FT @ 1,750-2,500 RPM 206 LB-FT @ 1,350-4,600 RPM 331 LB-FT @ 1,500-3,000 RPM
0 to 62 mph 9.2 seconds 7.6 seconds 7.4 seconds 6.6 seconds
Top Speed 127 mph 136 mph 138 mph 146 mph
2015 Lexus NX High Resolution Drivetrain
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Note: Lexus NX drivetrain pictured here.

When it comes to the Lexus NX, European countries typically have the choice of a single gasoline drivetrain in the 200t F Sport or the hybrid drivetrain offered in the 300h. The 200t comes with a 2.0-liter engine that offers variable valve timing, 234 horsepower, and 258 pound-feet of torque. This drivetrain setup is enough to push the NX up to 62 mph in 7.1 seconds on the way to a top speed of 124 mph. Fuel economy, on the other hand, falls far short of the X1, for instance, with the NX garnering just 27.2 mpg in the city, 43.5 mpg on the highway, and 35.8 mpg combined.

If you’re more interested in the hybrid drivetrain, you’ll find that it’s offered in a number of different packages that range from the entry-level 300h S all the way up to the 300h F Sport, but the power output remains the same across the board. This setup pairs a 2.5-liter gasoline engine that’s paired with nickel-metal hydride battery and a 140-horsepower electric motor. Total power output is rated at 194 horsepower, but going with the 300h F Sport will get you all-wheel drive, so there’s that on the table as well.

The entry-level model manages to achieve 56.5 mpg in the city, on the highway, and combined, according to Lexus, while the upper trim levels manage to pull 53.3 mpg in the city, 55.4 mpg on the highway, and 54.3 mpg combined.

Obviously, on a fuel economy front, you’ll want to consider the BMW X1 as certain trim levels seem to dominate when it comes to getting the best mileage, but we’ve yet to see fuel economy figures for the various drivetrain options available on the DS 7. The NX, I suspect, will fall right in the middle between to two, which could still make it a viable option.

Lexus NX 200t Lexus NX 300h
Engine 2.0-liter 16-valve DOHC 2.5-liter 16-valve DOHC, with VVT-i
Horsepower 238 HP @ 4,800-5,600 RPM 155 HP @ 5,700 RPM
Torque 258 LB-FT @ 1,650 RPM 154 LB-FT @ 4,200-4,400 RPM
Electric motor - AC synchronous, permanent magnet
Battery Nickel-Metal hydride
0 to 62 mph 7.1 seconds 9.2 seconds
Top Speed 124 mph 112 mph

Pricing

2018 DS 7 Crossback High Resolution Exterior
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Pricing for the DS7 has yet to be released, and won’t be until closer to its launch. Considering it is going to fight against models like the BMW x1 and Lexus NX, however, gives us a rough idea. Pricing will probably start out somewhere between £27,000 and £30,000 and could increase to as much as £40,000 for the range-topping model.

Competitive Pricing

At the time of this writing, the BMW X1 starts out at £27,850 for the sDrive 18d SE and climbs to as much as £37,130 for the xDrive25d xLine or M Sport models. The Non-hybrid Lexus NX starts out at £39,595 while the 300H is priced between £30,995 for the entry-level model and £44,245 for the range-topping 300h Premier.

BMW X1 sDrive 18d SE £27,850
BMW X1 sDrive18d Sport £ 29,350
BMW X1 xDrive18d SE £29,350
BMW X1 xDrive20d Sport £ 31,700
BMW X1 xDrive25d xLine £ 37,130
BMW X1 xDrive20i Sport £32,345
BMW X1 xDrive20i M Sport £33,845
BMW X1 xDrive20i xLine £ 33,845
Lexus NX 200t F Sport £39,595
Lexus NX 300h S £30,995
Lexus NX 300h SE £32,995
Lexus NX 300h Sport £33,995
Lexus NX 300h Luxury £35,995
Lexus NX 300h F Sport £38,245

Other Options

Audi Q2

2017 Audi Q2 High Resolution Exterior
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2017 Audi Q2 High Resolution Exterior
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If you’re considering the BMW X1 or the Lexus NX, then you’ll also want to take a quick look at the Audi Q2. It’s currently Audi’s smallest SUV offering, and it typical Audi fashion, blends subtle hints of aggressiveness with a toned down look. The interior is comfortable and fitted with decent technology, like a semi-digital instrument cluster, large infotainment display, and even a flat-bottom steering wheel.

On the drivetrain front, the Q2 is offered wth a number of different engines including a 1.0-liter three-banger with 116 horsepower, a 1.4-liter with 150 horsepower, and a 190 horsepower 2.0-liter – all three of which drink gasoline. On the diesel front, there’s a 1.6-liter four-cylinder with 116 horsepower, or two variations of a 2.0-liter, one with 150 horsepower and one with 190 horsepower. The offerings aren’t bad, but it’s not likely that the new Q2 will be able to keep up with the DS 7, so you may need to step up to a larger Q model if you’re interested more in power than anything else.

Pricing for the Q2 starts out right around $33,000 at current conversion rates, so it’s right about in line with where the DS 7 will likely sit on the pricing scale.

Read our full review on the Audi Q2 here.

Conclusion

2018 DS 7 Crossback High Resolution Exterior
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There’s still a little bit that we don’t know about the DS7, but from the way it looks and what we do know, it should certainly be a strong proposition for the competition. The car is aggressive and sexy while still providing ample luxury and a fairly large amount of technology for a car that doesn’t rock a BMW or Mercedes Badge.

What will really make or break it, however, will be the price point. If DS tries to price it too high, it may fall victim to the brand loyalty that surrounds the competition. But, if you can look past the badge, and actually give the DS 7 a chance, you’ll find that it’s an interesting little SUV and more than capable of keeping you happy and comfortable.

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Press Release

DS 7 CROSSBACK is the latest model to be unveiled by DS Automobiles. Heralding a new era for DS, the new SUV combines the latest technological innovations with the brand’s Parisian savoir-faire, introducing new levels of driving comfort and performance. Aimed at customers who are in tune with the latest trends, appreciate the world of luxury and prefer to express their unique personality. DS 7 CROSSBACK has its public debut at Geneva.

2017 sees the launch of a sophisticated vehicle with a world premiere for DS Automobiles. DS 7 CROSSBACK is an SUV with a strong personality, and ideally proportioned to embody the perfect balance between comfort and style, and leads with many desirable features;

CHARISMATIC IN DESIGN

Elegant and comfortable proportions
DS ACTIVE LED VISION
Hypnotic 3D rear lights
Two 12” instrumentation screens with innovative interface

FRENCH LUXURY KNOW-HOW

2018 DS 7 Crossback High Resolution Interior
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Choice of DS Inspiration interiors with the elegance of premium materials
Guided by an obsession for detail
Magnified interior roominess

ADVANCED TECHNOLOGY

High levels of driving comfort
PHEV & EAT8
DS PILOT – Autonomous driving 2.0
DS SAFETY: DS NIGHT VISION
DS LOUNGE: DS ACTIVE SCAN SUSPENSION

DS 7 CROSSBACK is a stylish vehicle that features a wide range of attributes. Taking the first step towards autonomous driving, innovative technologies such as DS ACTIVE LED VISION, DS CONNECTED PILOT and DS DRIVER ATTENTION ASSIST increase safety, comfort and peace of mind for both the driver and the passengers. For the exterior, a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps create dynamic lines on the body front, while the interior is available with a choice of four DS Inspiration ambiences reflecting the DS concept of even more personalisation options.

With its LED light signatures, unique interior stitching techniques, and the motorised watch by B.R.M placed on the dashboard, as featured on DS E-TENSE concept, DS 7 CROSSBACK represents the brand’s vision for the future. The SUV will be available with a plug-in hybrid petrol drivetrain with 300hp and 4WD, a new latest-generation Efficient Automatic Transmission with 8-speeds, a THP S&S 225hp engine and two electric motors.

An SUV with strong personality

“At all stages of the design process, the guiding aim for DS 7 CROSSBACK was to express refinement, excellence and the best know-how implemented to the highest standards. The result is there to see, with an ideally proportioned car brimming with personality. It’s a perfect alchemy of strength and style.”

Thierry Metroz, Director of Style, DS Automobiles

Charismatic, powerful and engaging, DS 7 CROSSBACK immediately reveals its unique personality and beautifully proportioned design.

The horizontal chrome DS WINGS on the front conveys a sense of prestige with their strong, balanced lines. The DS emblem, redesigned for this new era, takes up a prominent stance in the centre of the new diamond-effect grille, resembling a coat of arms. The bonnet features subtle ribbing in the centre and the bi-ton mirrors emphasize the length and solidity of DS 7 CROSSBACK. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV. The wraparound tailgate showcases an imposing rear design, and emphasises the distinctive rear lights, designed with illuminated scales, and featuring scrolling directional indicators. This remarkable SUV stands apart for its presence and an interior optimised for all occupants, conveying an immediate sense of sumptuous comfort and space.

DS 7 CROSSBACK is immediately recognisable, by day or by night, from the front and from the rear

DS has always placed particular emphasis on the light signature of its vehicles, and it continues to be a key feature of DS styling. Resembling faceted jewels, the LED modules of the DS ACTIVE LED VISION headlamps emit a purple light when DS 7 CROSSBACK is unlocked, before pivoting by 180°. The distinctive effect is visible by day or night, whether the vehicle is moving or stationary. The brand’s instantly recognisable light signature is emphasised by the vertical beads of the daytime-running lights, combined with the scrolling indicators. As for the rear, each light is a full LED made up of illuminated scales. The lighting designers used advanced laser engraving technology to design this unique signature, referred to as DS 3D REAR LIGHTS, and achieve exceptional precision.

2018 DS 7 Crossback High Resolution Exterior
- image 707095

Two wide screens for an innovative display

The ‘style’ aspect is also reflected in the interior, with two 12-inch screens positioned at the heart of the cabin. The first is an innovation in the world of SUVs: it works with the navigation system as well as managing the multimedia interface, MirrorScreen and DS CONNECT functions. The second is a personalisable screen dedicated to the digital instrument cluster.

French ‘savoir-faire’

"Each DS combines a wide and unique range of French craftsmanship techniques to reflect the individual expectations of each customer. Our talented designers, engineers and upholsterers, have applied their considerable expertise to the vehicle interior, using premium materials and implementing the meticulous approach of true craftsmanship." Thierry Metroz, Director of Style, DS Automobiles

Four inspirations for a bespoke interior

The chic, contemporary interior of DS 7 CROSSBACK, available with a choice of interior ambiences, reflects the brand’s concept of even more personalisation options. These ambience ‘Inspirations’ are named Bastille, Rivoli, and Opera, and Performance Line.

The elegance of premium materials

"Each material and each detail of DS 7 CROSSBACK was inspired by the world of Haute Couture whose rigour and sensuality is visible in the very smallest detail." Thierry Metroz, Director of Style, DS Automobiles

Reflecting the highest standards of craftsmanship, considerable thought went into every detail of the ‘Inspirations’ and the materials used, in terms of their selection (such as leather, wood or Alcantara®), and positioning inside the car. These ‘Inspirations’ encompass a wide area designed to meet high standards of quality, extending from the dashboard to the door panels and from the consoles to the seats. The steering wheel and roof grab handles, for example, can be fully upholstered in leather, as well as the centre console - a finish that is rarely seen for this category of car. Depending on the ‘Inspiration’ selected, even the control switch on the central screen can be specified in crystal.

Guided by exquisite attention to detail

DS 7 CROSSBACK naturally reflects the design trademarks featured on all DS Automobiles latest models. The watch strap design of the Nappa leather seats enhanced by ’pearl’ stitching on the dashboard, door panels and console are discreet but visible enough symbols of brand identity. The toggle-switches on the chrome-finished central console feature a ‘Clous de Paris’ guilloche trim finish.

The origins of ’guillochage’ and ’pearl stitching’

Reflecting the refinement of DS Automobiles, DS 7 CROSSBACK features one of the most attractive finishing techniques used in luxury watchmaking: guillochage. Dating back to the 16th century, this technique is still used today to enhance the dial, casing or movement of a watch. The engraved motifs of intersecting or overlapping lines can be extremely varied. Guillochage demands artistic qualities as much as it does technical and mechanical skills. This exquisitely complex type of decorative feature is reserved for premium watches.

Of all the decorative motifs, ’Clous de Paris’ is considered the most classic in its beauty, fine lines and balance. It was designed by Abraham-Louis Breguet, the French founder of the Breguet watchmaking company that introduced the technique in watchmaking in 1786. The motif features hollowed lines that intersect to form tiny pyramidal decoration features.

Pearl stitching is used to form a pearl-shaped pattern. This feature is inspired by an embroidery technique used in Haute Couture to produce highly sophisticated details. It was a natural choice for DS upholsterers to draw on the great French tradition to decorate stitched interiors, upholstered seats and make this stitching technique a distinctive and appealing brand design feature.

Time in motion

DS is continuing its partnership with B.R.M Chronographs, with an exclusive animated timepiece, the B.R.M R180. Centred on the dashboard, it leaves its setting and pivots 180o when DS 7 CROSSBACK is started.

DS 7 CROSSBACK: inspired by Divine DS and DS E-TENSE

“At DS, the advanced innovations seen on concept cars add life and bold spirit to our production vehicles." Thierry Metroz, Director of Style, DS Automobiles

The idea behind the 4 ‘Inspirations’ of DS 7 CROSSBACK was revealed in September 2014 on the Divine DS Concept car, a model with ‘Haute Couture’ personalisation. The DS E-TENSE Concept car, revealed in 2016, featured DS light signatures, with DS ACTIVE LED VISION at the front and scale-design lights at the rear, the guillochage and ‘Clous de Paris’ motif, the motorised watch by B.R.M and the cooperation with Focal®.

Technology for greater efficiency and driving comfort

“A plug-in hybrid petrol drivetrain with 300hp and 4WD, features the latest new-generation Efficient Automatic Transmission 8-speed (EAT8), THP 225 S&S petrol engine, two electric motors and, above all, endowed DS 7 CROSSBACK with the best innovative features and enhancements. This is a car in which power goes hand-in-hand with real performance, respects the environment and provides increased safety.” Eric Apode, VP, Products and Business Development

THE ULTIMATE IN DRIVING PLEASURE

2018 DS 7 Crossback High Resolution Exterior
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A high-performance hybrid E-TENSE: 300bhp and 37miles range in zero emission mode

"Each DS model will be available in a high-performance hybrid version. And DS will be the first PSA Group brand to launch a petrol PHEV," said Eric Apode at the 2016 Paris Motor Show. This ambition becomes a reality with the 300hp, 4WD plug-in hybrid petrol drivetrain, available from spring 2019 on DS 7 CROSSBACK.

“For DS, hybrids are not only about performance and efficiency. They are also designed to optimise cabin space and boot capacity." adds Eric Apode, VP, Products and Business Development

This is certainly the case on DS 7 CROSSBACK, with its unique, ingenious architecture: the automatic electric gearbox is positioned in a transverse layout. The battery, which powers the rear axle, is of compact dimensions and placed under the cabin. This layout means that the floor is virtually flat in row 2: a key advantage in terms of space optimisation.

As a result, customers will enjoy exceptional dynamic performance on the open road and in the city, along with significant range: the SUV covers up to 37miles in zero emission mode, while maintaining generous interior space and a boot capacity that sets it apart from the competition.

E-TENSE, the hybrid powertrain by DS

DS 7 CROSSBACK features a plug-in hybrid petrol drivetrain comprising:

  • A 200hp petrol engine
  • two electric motors (with an output of 80kW / 109hp each),
  • The new Efficient Automatic Transmission with 8-speeds (EAT8), positioned transversely across the front axle, between the 200hp petrol engine and one of the electric motors
  • A lithium-ion battery with a capacity of 13kW/h and output of 90kW, positioned under the row 2 seat floor,
  • A powered rear axle driven by a second electric motor delivering a remarkable level of performance and in so doing, providing a 4WD application and capability.

The additional energy supplied by the two electric motors (up to 80kW each and 90kW combined) to the petrol engine takes power available to 300hp.

This version has three possible operating modes: 100% electric, hybrid, or combined. The battery regenerates when the vehicle decelerates (throttle off or while braking).

In all-electric use, the 13kW/h battery delivers range of up to 37miles. This efficiency is helped by optimised aerodynamics.

In standard mode, charging takes 4½hours. In fast mode, it can take less than 2½hours, with a 6.6kW charger that plugs into a 32A socket.

Five powertrains with dynamic personalities

Alongside the E-TENSE hybrid, DS 7 CROSSBACK will ultimately be available with a choice of five powerful, highly-efficient, high-torque internal combustion engines compliant with the Euro 6.2 standard and will also premiere the new-generation Efficient Automatic Transmission with 8-speeds (EAT8): three petrol power units (THP 225 S&S EAT8, THP 180 S&S EAT8, PureTech (twice voted engine of the year in 2015 and 2016) 130 S&S 6-speed manual) and two Diesel units (BlueHDi 130 S&S - with a choice of 6-speed manual or EAT8 - and the BlueHDi 180 EAT8).

These engines endow DS 7 CROSSBACK with a broad-range of character and performance. The state-of-the-art technologies (injection pressure of 200bar for the THP engine, Stop&Start systems, etc.) keep CO2 emissions on a par with the best-in-class.

The Efficient Automatic Transmission with 8-speeds (EAT8) is a world first on the DS 7 CROSSBACK SUV

The EAT8 is far more than just an 8-speed automatic gearbox. It both delivers fuel savings by keeping engine speeds as low as possible, and contributes to driving pleasure with its new quick gear-changing strategies, it is above all compatible with the autonomous driving functions on DS 7 CROSSBACK – with DS PARK ASSIST and DS CONNECTED PILOT.

In summary:

  • Fuel savings of 4% compared with the preceding 6-speed automatic gearbox, due to a new control strategy, a Stop&Start function activated at speeds of up to 2mph, and weight savings of around 2kg
  • Enhanced driving pleasure through quiet operation, smoother and more discreet gear changing with the 8 speeds, a new gearshift pattern, and features an uprated ECU
  • Access to the Advanced Traction Control (ATC) system for extra grip in low grip or mixed surface driving conditions

ON THE ROAD TO AUTONOMOUS DRIVING

"Our customers will appreciate the mix of advanced technology and design that is unique to DS Automobiles. The latest innovations available on DS 7 CROSSBACK give it technological edge. New driving aids further enhance safety and driving comfort, paving the way for the autonomous car." Eric Apode, DS VP Products and Business Development

DS CONNECTED PILOT: drive or be driven?

DS CONNECTED PILOT makes it possible to delegate driving and also to take back control at any time. Taking another step towards autonomous driving, this system is more than just a driving aid: DS CONNECTED PILOT provides maximum support at all times, taking over on the driver’s command.

This truly innovative system features Stop & Go Active Cruise Control, which adjusts vehicle speed accordingly to the car in front. This function acts on the steering to precisely position DS 7 CROSSBACK in its road lane, respecting the driver’s choices and habits. Active at speeds of up to 112mph according to national speed limit legislation, it controls the vehicle’s speed and course for the driver. Particularly useful in traffic jams or on the motorway, this function contributes to safety, efficiency and peace of mind at the wheel of the DS 7 CROSSBACK.

Staying on course

The on-board camera of DS CONNECTED PILOT recognises broken and unbroken road markings. While driving, it continuously analyses the image of the road ahead to understand the vehicle’s situation. If DS 7 CROSSBACK deviates from the road markings or accidentally crosses a white line, the system gently moves the wheel slightly in the opposite direction to keep it on course. If the driver wishes to maintain the vehicle’s trajectory, they can cancel the corrective manoeuvre by keeping a grip on the steering wheel, particularly if or when taking action to avoid a potential collision. The corrective manoeuvre is also interrupted if the indicators are activated. This function is activated from 18mph and is then operational between 0 and 112mph. This ingenious system is also able to manage DS 7 CROSSBACK in traffic jams: the car restarts automatically without driver action. Driving comfort is maintained, without pointless stress or unnecessary action.

DS PARK PILOT: the option for easy parking

2018 DS 7 Crossback High Resolution Exterior
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Taking the first step towards autonomous vehicles also means taking the first step towards automatic parking. To reflect this, DS 7 CROSSBACK is available as an option with an innovative driving aid, DS PARK PILOT. With this new technology, the car can park alone, in reverse or parallel to the kerb, without manual use of the steering wheel or pedals.

DS PARK PILOT is able to identify a parking space corresponding to the dimensions of DS 7 CROSSBACK simply by driving past spaces at a speed of up to 18mph. The driver then uses the touchscreen interface to indicate how they wish to park in reverse with a parallel or bay parking manoeuvre. The ultrasound sensors of DS PARK PILOT, built into the lower part of the bumpers at front and rear, control and steer the car automatically. To ensure safety, the driver can take back control of the vehicle at any time by releasing the button on the gearbox. All the driver needs to do is press the Park button and wait for DS 7 CROSSBACK to park itself.

Parking without effort

With this new parking aid, unlike other similar systems, the driver does not need to manage acceleration, braking or gear changes, when entering or leaving a parking space. With DS PARK PILOT, active at speeds of up to 3mph, DS 7 CROSSBACK is able to park seamlessly, in line with the vehicles around it.

DS SAFETY: vigilance at all moments

On long journeys, inattention on the part of the driver may be synonymous with danger. Driving – and being driven in – DS 7 CROSSBACK ensures peace-of-mind at all times, as drivers and passengers benefit from the best technologies for avoiding collision.

DS NIGHT VISION: visibility by night

DS NIGHT VISION optimises road visibility by night. The infrared camera in the front grille identifies objects, pedestrians and animals on the road at a distance of up to 100m. The digital instrument cluster shows the driver the area around the car (within the driver’s line of vision), with a red line around any sources of potential danger. Forewarned, the driver can best react to the situation. DS 7 CROSSBACK is the first C-segment vehicle to include Night Vision, a function generally reserved for vehicles beyond the C-SUV Premium segment.

DS DRIVER ATTENTION MONITORING: preventing inattention

Lack of attention and drowsiness are the main causes of accidents on the motorway. The technology of DS 7 CROSSBACK identifies any reduction in driver alertness. Using an infrared camera above the steering wheel, DS DRIVER ATTENTION MONITORING monitors three signals: the eyes for signs of tiredness (blinking); the face and head movements for signs of distraction; and the course steered by the car in its road lane (deviations or steering movements by the driver).

As soon as DS DRIVER ATTENTION MONITORING identifies an anomaly with respect to any one of these three factors – non-linear or erratic movements, or rapid blinking of the eyes– it automatically activates a sound alert and visual warning on the central console, by day or by night.

DS ACTIVE LED VISION: see and be seen

In addition to the visual effect, the DS ACTIVE LED VISION system is highly efficient. At night, the beam adapts in width and range to the road conditions and vehicle speed. Six lighting modes are available: Parking, Town Beam, Country Beam, Motorway Beam, Adverse Beam and High Beam. By lighting up the road more effectively and over a greater distance, or more on the sides of the road, drivers and passengers alike benefit from greater levels of safety. Safety is also enhanced with the rear lights whose LEDs activate in an instant and benefit from a longer-projected lifespan for as long as that of the car.

DS LOUNGE: dynamic serenity

DS ACTIVE SCAN SUSPENSION: 21st century suspension by DS Automobiles

In 1955, the original DS inspired both with huge surprise and admiration, not only for its visionary and sculptural design, but also for its avant-garde technology. People still remember the hydropneumatics suspension, a system that set new standards in road-holding and comfort, unequalled by anything from the competition. A few decades later, inspired by this brand-defining innovation that has left a lasting mark in people’s minds, the engineers and technicians of DS Automobiles have developed a camera-scanning active suspension system. DS ACTIVE SCAN SUSPENSION features the latest innovations in electronic technology. Identifying and anticipating the forthcoming surface undulations, be they any bumps and dips in the road, it continuously controls the damper actuation (shock absorbers) accordingly.

DS ACTIVE SCAN SUSPENSION: comfort at all times

The key idea behind DS ACTIVE SCAN SUSPENSION is to anticipate the road ahead. To this end, a camera – placed behind the windscreen and linked electronically to the front and rear axles – works with four attitude sensors and three accelerometers to analyse the changes in the road attitude and adapts the response of DS 7 CROSSBACK (with speed, steering wheel angle, brakes, etc.). The system transmits this data in real time to an ECU (Electronic Control Unit), which acts on each wheel independently. Depending on the information received, the ECU continuously adjusts the suspension, making it firmer or softer. It is a fine-tuned response that further enhances the driving comfort of this exceptional SUV.

FOCAL ELECTRA®: sound in its purest form

For DS 7 CROSSBACK, our technicians and engineers again joined forces with one of France’s best acoustics specialists, FOCAL Electra® Hi-Fi system. Fourteen Focal® Electra loudspeakers have been positioned at precise points around the cabin to delight the most demanding music lovers. Above all, customers will be able to take pride in the prestigious Electra brand label, a first for an in-car audio system. The pleasure of the high-quality of music sound is another appealing aspect of DS 7 CROSSBACK.

A unique audio solution complying with criteria set by DS Automobiles

Beyond the choice of layout, the engineers at DS Automobiles and Focal® adapted the entire architecture and structure to the requirements of high-quality acoustics. Through the sound treatment and the use of rear channels, the sound stage is stable and precise for each person on board DS 7 CROSSBACK, bringing occupants an immersive sound experience.

DS 7 CROSSBACK is the all-new SUV created and designed in Paris by DS Automobiles. It is assembled at the Mulhouse plant facility in France, and at the Shenzhen plant in China.

The brand’s new flagship, DS 7 CROSSBACK possesses an assertive character, with a unique personality. Designed to reflect the owners’ preferences and personality, and infused with classic French ‘art de vivre’. The finish and detailing, worthy of that of a master watchmaker, further boosts the excellence of DS Automobiles know-how and enhances even further the brand’s iconic designs. The car’s technological innovations and avant-garde technical designs bring motorists an unprecedented level of luxury, comfort, efficiency and serenity.

DS 7 CROSSBACK is a concentration of the excellence in the DS brand.

Appendix: DS 7 CROSSBACK is packed with innovative technologies

2018 DS 7 Crossback High Resolution Exterior
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DS 7 CROSSBACK features a wide range of automotive firsts. In summary:

In addition to its high-performance engines, DS 7 CROSSBACK is the first DS SUV to feature a 300hp, 4WD plug-in hybrid ‘E-Tense’ petrol drivetrain, with a range of 37miles in zero emission mode
Taking the first step towards autonomous vehicles, innovative technologies increase safety, comfort and peace of mind for both the driver and passengers

  • DS CONNECTED PILOT on the road to autonomous driving
  • DS PARK PILOT automates the parking function for automatic parking

Increased vigilance at all moments

  • DS NIGHT VISION making the road easier to see over a distance of up to 100m
  • DS DRIVER ATTENTION ASSIST to identify signs of inattention and fatigue

DS 7 CROSSBACK features modern DS ACTIVE SCAN SUSPENSION. This active system uses a camera to identify and anticipate any bumps and dips in the road for continuous control of the shock absorbers
Faithful to the DNA of DS Automobiles design, DS 7 CROSSBACK is available with personalised interior ambiences (cloth, leather, Alcantara® etc.), inspired by Paris, and referred to as ‘Inspirations’
The DS ACTIVE LED VISION system is not only visually pleasant. It gives drivers the privilege of being "welcomed" by their car and lets them drive safely by day or by night with the aid of the LED headlamps
The contemporary, modern interior features two 12-inch screens for the navigation system, multimedia interface, DS connectivity and digital instrument cluster. Finally, 14 FOCAL Electra® Hi-Fi system speakers are positioned around the cabin to deliver a perfect sound.

Appendix: DS ACTIVE LED VISION

Unveiled on DS E-TENSE, the DS ACTIVE LED VISION lights are in equal measure beautiful and of high-performance. Driving at night, the beams adapt in width and range to the road conditions and vehicle speed. The new headlamps are an excellent illustration of refinement and technology.

As its name suggests, the DS ACTIVE LED VISION system is made up of a main LED lamp and three rotating LED modules, which can swivel from left to right or right to left – and also be articulated to move up and down – depending on the steering wheel angle and vehicle speed. The projected range of the lamps is increased or decreased, while the beam is broadened or better directed to cast more or less light on the sides of the road, as deemed.

Six lighting modes are available on DS 7 CROSSBACK:

Parking
Town Beam - when the car has been in motion for over five seconds. The width of the beam is increased so that the driver can better detect any potential dangers on the sides of the road
Country Beam - when the vehicle has been driven in excess of 30mph for five seconds. This mode directs the field of vision frontwards (more adapted to country roads) but keeps the beam sufficiently broad so as to light up the sides of the road to detect any potential dangers
Motorway Beam - when the vehicle has been driven in excess of 70mph for five seconds. The intensity of the LED modules is increased. The lamp and the modules are raised slightly to increase the range of the projected lighting
Adverse Weather - when the windscreen wipers are activated. The beam is widened and the power of the modules increased so that the driver can better distinguish white road lines, while the intensity of the main headlamp is also reduced so to improve the driver’s vision
High Beam - activated when switching automatically between high and low beam. The power and range of the lighting are set to maximum to best illuminate the road, both in distance illuminated reach and width

This function (with six lighting modes) is activated only if the lighting is in automatic setting.

Appendix: DS features in more detail

DS LOUNGE experience begins with DS ACTIVE SCAN SUSPENSION and with the FOCAL Electra® Hi-Fi system audio solution. In addition to this key elements, the DS 7 CROSSBACK project team – designers, engineers, master upholsterers and body specialists – paid particular attention to develop this car, in order to create a new automotive experience.

New design for an all-new experience

The body construction of DS 7 CROSSBACK is special, being ‘bond welded’. The metal panels are assembled by welds and carefully-placed glue beads. Combining these two techniques maximises resistance to crash impact, makes the body more rigid, and contributes to a more precise road feel (providing drivers with the feeling of a rock-solid vehicle structure, with minimal spurious noise transmission and reduced road noise). This enhanced road feel stems from specifying two types of axle: a widened, conventional front axle and a multi-arm rear axle.

Dynamic comfort: from the seats to the tyres

Although the powertrains and suspension are fundamental, well-being starts when you take your seat in this SUV. The design teams selected high-density foam to develop seats combining absolute comfort with long-term resilience. Technology plays an important role here, with heating, massage and ventilation functions all being incorporated in the front seats. Front and rear electric adjustment systems precisely configure the seating positions, aimed at meeting the expectations of the most demanding customers. For a safe and comfortable drive, DS 7 CROSSBACK is equipped with Michelin tyres with four size choices - from 17” to 20”.

A spacious interior

Through its exterior dimensions and the studies conducted by expert engineers, DS 7 CROSSBACK takes comfort and spaciousness to new heights for driver and passengers alike. This is particularly true at the rear, where the interior delivers a consistent level of postural comfort worthy of the very best executive saloons.

Stylish, carefully designed lighting

2018 DS 7 Crossback High Resolution Exterior
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More than just a car, DS 7 CROSSBACK reflects the personal world of its owner, with personalisation offers such as DS SENSORIAL DRIVE. The ‘PolyAmbiant’ lighting, diffused by cascaded lighting across the front door panels, reflects the meticulous approach to design. The light ambiences comprise a wide choice of nine colours, including the brand-specific Carmine Red welcome for when the driver enters the car. The mood ranges from a dynamic feel to a lively daytime ambience and a sensation of well-being while driving by night.

Attention to detail

This emphasis on detail and elegance is visible in the design language used in the cabin. The buttons, air vents and logo on the user interface echo the geometry of the DS brand logo. The interior LED lighting with touch controls, along with the frameless interior rear-view mirror, also demonstrate the extent to which DS has paid exquisite attention to each detail.

Dimensions

Length: 4.57m

Height: 1.62m

Width: 1.89m

Boot: 555 dm3 / 628 litres

Mulhouse Plant

To build the SUV, heralding a new era for DS Automobiles and offering a new automotive experience, the DS project team paid particular attention to how this car would be assembled.

A new production system: kitting

A new assembly system called ‘kitting’ has been put in place at the Mulhouse plant in France. From the first stage of assembly, DS 7 CROSSBACK arrives with all the components (fixtures, equipment etc.) corresponding to the customer’s specific order. This approach is more efficient as it simplifies and improves supply flows, particularly intermediate stocks: attention is focused solely on the quality of the work with emphasis on the specific and different operations to be carried out.

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