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2021 Citroen DS4

2021 Citroen DS4

Citroen’s luxury brand has a lot riding on the success of the premium family hatchback

It’s been around six years since Citroen spun the DS line into its own sub-brand, and while the latter has had a modest amount of success standing in its own legs, there’s a general feeling that the DS brand still has plenty of untapped potential. The French automaker hopes to unlock some of that potential with the new DS4. The upscale four-door hatchback is an important model for DS, largely because of the popularity of the segment it occupies.

That popularity, though, comes at a price, specifically with the models that the DS4 will compete against. We’re not talking about riff-raffs here; this segment is also occupied by a handful of German stalwarts, including the Audi A3, BMW 1 Series, and Mercedes A-Class. Still, if DS wants to be taken more seriously as an upscale brand, this is the segment where it needs to show its mettle. The DS4 will be tasked to do just that, and if the hatchback lives up to DS’s expectations, it can go a long way in adding some shine and boosting brand awareness for Citroen’s luxury brand.

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2021 DS 8

2021 DS 8

The company’s biggest sedan yet will go after the BMW 5 Series and Audi A6

The 2021 DS 8 is an upcoming midsize sedan from DS Automobile, the premium division of Citroen. The 2021 DS 8 is the company’s first venture into the midsize sedan market and it will be DS’ largest four-door yet, slotting above the DS 5LS.

Aimed at sedans like the BMW 5 Series, Audi A6, and Mercedes-Benz E-Class, the 2021 DS 8 will share underpinnings with the Citroen C4 Picasso and the Peugeot 508. Spotted testing since 2019, the DS 8 will probably break cover in 2020. Like most DS products, it will be unveiled in China initially, but will be sold in Europe as well.

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PSA To Electrify All Its New Models Launched From 2019

PSA To Electrify All Its New Models Launched From 2019

The group wants to be known as one of the first few manufacturers to adopt electrification in such a short span of time

French Auto Group PSA has announced that it will be electrifying all the models launched from 2019 onward. All cars will either be fully-electric or hybrid. This applies to all the brands under the PSA Group, including Peugeot, Citroën, DS, Vauxhall, and Opel. PSA is one of the first automakers to announce the electrification process across its entire group range. The first one to do it was Volvo.

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Another Reincarnation on the Cards: This time from Citroën

Another Reincarnation on the Cards: This time from Citroën

This could help Citroën claim its lost market share as well.

This year is already proving to be the year of revivals; recently, we reported the revival of the Honda Insight and the Jaguar XK, and now it’s the Citroën twins – the C4 and C5. The C4 was a successful model that ran for 14 years. The C5, on the other hand, was the larger sedan version of the C4, which also had a decent run. The good news is that both these cars are now making a comeback, according to the brand’s CEO.

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Finally, DS is set to Introduce a Flagship Model; Could be the DS 8

Finally, DS is set to Introduce a Flagship Model; Could be the DS 8

The French brand is trying to change the market with this

The PSA Group made the DS a standalone brand in 2014 to differentiate it from its family members - Peugeot and Citroen - by transforming it into a luxurious brand. We are not very sure how well that has worked, but the company feels it did. Thus, in a Different Spirit, DS has finally decided to introduce its flagship model; although it is slated for launch in 2021. Apparently, the car will take on the executive sedans in the premium segment. However, this car will not take the shape of a conventional sedan. Is DS trying to break the trend here? Let’s find out.

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DS Sports Car Concept Could Get A Production Future

DS Sports Car Concept Could Get A Production Future

Trademark filing of the E-Tense suggests that the French brand wants to bring the car to the road

With so many concept debuts happening in any given year in the automotive world, it’s hard to keep track of all these prototypes. There are a few though that stick in our heads, either because of their dramatic good looks or their impressive performance credentials. Then there are those that hit us squarely on both spots and these are the concepts that we actually look forward to seeing production guise. The DS E-Tense Concept from the 2016 Geneva Motor Show counts as one of these concepts and according to Autocar, we might end up seeing a production version of the electric supercar a lot sooner than we had hoped for.

Apparently, DS, the luxury division of the PSA Group that was born out of French automaker Citroen has filed a trademark for the E-Tense name, a sign that the automaker has bigger plans for the concept that stole the show in Geneva last year. Granted, filing a trademark doesn’t automatically mean that the name in question will be used in production form. We’ve seen automakers file trademarks in the past before, only to not do anything with them.

But there are reasons to believe that DS has plans to use the E-Tense name in the future. For one, PSA boss Carlos Tavares has made his opinions clear of a performance car acting as a halo model for DS. The man thinks that there’s enormous potential for the car if it does end up going to production. The French auto giant even took the E-Tense Concept out on the streets of Paris shortly after its debut in Geneva to gauge public reaction for the car. Then there’s the fact that despite being labeled as a concept, DS actually built the model to production car standards, allowing it to be used as technology demonstrator to showcase all of its wares in real-world settings.

Read the tea leaves and there is cause to be optimistic about the E-Tense Concept’s chance of making it to production. Just don’t expect it to happen right away because the priority within the DS brand is to introduce an SUV to the market by 2018. That’s the more pressing concern at the moment. Once the SUV is out though, look for the buzz surrounding the E-Tense Concept to pick up once again.

Continue reading for the full story.

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2017 Citroen C3 Picasso

2017 Citroen C3 Picasso

The next C3 Picasso has been spotted, and it looks like it might take on some significant changes

We have received a lot of spy shots lately, and today we got a new set of what looks to be the next Citroen C3 Picasso. Of course, you probably think it looks a lot like the Opel Meriva, and that’s Okay – you should. The Opel Meriva and the C3 Picasso both share the same platform and general design language. They both have their own styling cues, of course, but they are generally the same car with a different badge.

The C3 Picasso we see in the spy shots is under pretty heavy camo, so it’s hard to make out a lot of the details. At this point, Citroen even went so far as to cover the rear, side windows in camo as well to prevent any sneaky shots of the interior – I guess the driver has to stick his head out of the window to check his blind spots. Anyway, let’s take a look at what we can make out from the photos here, and maybe even speculate a little on what we’ll see when we get all of the official details.

Update 08/29/2016: We’re getting another look at the upcoming C3 Picasso through a second round of spy shots. Very little camo has been shed, but this time it has production-ready taillights.

Continue reading to learn more about the upcoming Citroen C3 Picasso.

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PSA Group Confirms New Pickup In "Push to Pass" Growth Plan

PSA Group Confirms New Pickup In "Push to Pass" Growth Plan

“One new car, per region, per brand, per year” signals big things from PSA

PSA Peugeot Citroën is picking itself up and preparing for an all-out assault on the global auto industry with a slew of new vehicles coming from each of its three subsidiary brands. This includes a one-ton pickup truck within a crop of eight light-duty commercial vehicles.

This is all part of PSA’s new “Push to Pass” growth plan for the next five years. Between now and 2021, the automaker is set to debut 26 new passenger cars, along with the commercial vehicles, meeting its goal of “one new car, per region, per brand, per year.” The ambitious goal is said to “transform the company in order to unleash its full potential.”

Reports suggest PSA won’t be developing the pickup from the ground up, but rather will partner with another automaker. Which automaker is still unknown, but Toyota is a likely possibility given the pair’s past relationship. In that case, PSA could badge-engineer the Hilux pickup for its own.

Adding to the unknown is PSA’s entry into the U.S. While America’s truck market might be hard to crack, especially with a rebadged Toyota, bringing brands like DS, Peugeot, and Citroën is actually feasible, despite the French automaker’s 27-year absence from North America.

Regardless of what happens in the U.S., it seems PSA is on the rise with a solid plan of growth. Perhaps we’ll see PSA enter the market down the road, even if not within the next five years.

Continue reading for the full story.

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PSA Peugeot Citroën Eyeing U.S. Comeback

PSA Peugeot Citroën Eyeing U.S. Comeback

French automaker studying feasibility of bringing its two brands back to the U.S. market

There was a point in time not long ago where the thought of seeing Peugeot and Citroën models in the U.S. would’ve been laughable. But times have changed and the French economy has improved to the extent that PSA Peugeot Citroën, the parent company of both French automakers, is now seriously considering a comeback in the U.S. market.

Those plans aren’t definite yet, but Automotive News sister site Automobilewoche is reporting that PSA is scheduled to unveil an international expansion plan on April 5, 2016 that puts the U.S. and Iranian markets as its two top priorities. Speaking with Automobilewoche, DS brand chief Yves Bonnefort expressed optimism that the upscale brand could generate a lot of interest in the U.S. market. The brand is devoid of models at this point, but there are plans to expand it to include as many as six global models by 2020. If PSA pushes forward with going back to the U.S., the DS brand, when it’s in full bloom, could have the biggest impact as a natural competitor to established brands like Mercedes, BMW, Audi, Lexus, and Infiniti.

While there is some understandable optimism and excitement behind the return of the French brands in U.S. soil, PSA executive Richard Lucki remains cautious on what the company can expect in the market. Lucki, after all, knows a thing or two about the U.S. market, having ran the company’s U.S. outpost in Detroit until it was shut down in 2013. According to Lucki, returning to the U.S. isn’t as simple as some are making it out to be. There are issues with a manufacturing base, something PSA doesn’t have in that region. It also doesn’t have a dealership network. The absence of these critical sales elements could make pricing for Peugeot and Citroën models a little tricky.

Even with these admittedly sensible issues, it does look like the U.S. market is as close as it has ever been to seeing Peugeot and Citroën return. The former hasn’t been in the U.S. since 1991 while the latter’s absence dates further back to 1974. If PSA’s international expansion plan bears fruit, the days of not seeing both French models in U.S. roads could be numbered.

Continue reading for the full story.

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2015 Citroen Aircross Concept

2015 Citroen Aircross Concept

Citroen was founded almost a century ago, and since then, it’s sold roughly 50 million vehicles worldwide. To help celebrate this momentous achievement, the French automaker is unveiling a new hybrid crossover concept for the upcoming Shanghai Motor Show, highlighting the brand’s forward-thinking philosophy with the latest technology, design language, interior innovations, and powertrain developments. The concept draws heavily from the successful C4 Cactus, but brings a few fresh ideas to the table with typical Citroen flair.

The double-chevron brand chose Shanghai for the debut as a means of reflecting “...the importance of the Chinese market, which accounts for 25 percent of total sales, and stands as Citroen’s number-one market.” However, the Aircross was designed to reflect the demands of customers everywhere, mixing comfort, performance and economy into one cohesive package. 

While still only a concept, the Aircross might be a good signifier of things to come from Citroen. And even though some of the ideas it presents could be seen as too radical for mass consumption, don’t discount anything – Citroen has been known to embrace even the craziest concepts if they show potential. This is historically evidenced by the wonderful DS of the 1950s. Check it out here.

Continue reading to learn more about the Citroen Aircross Concept.

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Citroen Plans To Bring The DS Brand In The U.S. By 2020

Citroen Plans To Bring The DS Brand In The U.S. By 2020

It’s been a long time since we last saw Peugeot or Citroen in the US. The French company (formally PSA Peugeot Citroen) left the U.S. in 1991, making it 23 years since either brand was entrenched in the American auto market, but all that could change soon.

Automotive News Europe is reporting that PSA is seriously considering returning to the US market, but it’s not bringing Peugeot or Citroen back. Instead, it is planning to turn its DS brand, an offshoot of Citroen, into a global premium brand. For that to happen, the US market has to be a big part of it.

DS CEO Yves Bonnefront told Automotive News Europe that the DS brand could be headed to the US early in the next decade as part of PSA’s global strategy for the premium brand. The plan, according to Bonnefront, would be to bring DS vehicles into 200 large cities all over the world after 2020. Of that number 10-percent, or 20 cities, would be in the US.

PSA isn’t planning on doing it anytime soon because none of the five current DS models are compliant with U.S. crash and emissions regulations. Instead, the company will spend the next couple of years determining the feasibility of re-entering the US market before making a decision on its plans. Don’t expect that to happen at least until 2017.

For now, the DS brand will continue to reap the success it has earned since being launched as a Citroen sub-brand in 2010. It already has a strong following in Europe and China, and further establishing itself in those markets should be the company’s immediate concern.

Still, keep a close eye on the horizon for any developments about returning to the U.S. market. The French may soon be invading a showroom near you.

Click past the jump to read more about the Citroen DS brand.

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2011 Citroen DS5

2011 Citroen DS5

Citroen has set its path in motion for the 2011 Shanghai Motor Show with a teaser image of the third model in the DS line-up, next to the DS3 and DS4. The Citroen DS5 will make its debut at the Shanghai International Motor Show on April 20, 2011, but first, the company will be presenting their new model on Citroën’s Facebook page on April 18, 2011 at 10:30am Paris time (so about 4:30pm Eastern time).

The DS5 is described as "the manifestation of its finest expertise. A daring and sculptural creation, the DS5 perfectly expresses the DS spirit, namely bold choices on styling, architecture, sensations and refinement, while implementing the best in Citroën technology."

Next to an impressive exterior design, the DS5 is also the first Citroen model to feature HYbrid4 diesel hybrid technology, providing enhanced performance and class leading environmental credentials.

Updated 04/18/2011: This review has been updated with the official images and details. Hit the jump to read more about the new Citroen DS5.

UPDATE 10/05/11: Citroen has officially unveiled the first official promo video for the DS5. In addition to the a brief walk-around the car and some driving footage, there’s also a brief introduction on the technology and heritage of the car. Check it out by clicking on the photo above.

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Designer envisions the 2019 Citroen DS24

Designer envisions the 2019 Citroen DS24

It never fails that, when details for a long-awaited model are released, artists everywhere begin to imagine what future variations of the vehicle will look like. It was only a few months ago when details for the 2011 Citroen DS4 were unveiled and now Ugo Spagnolo, a student at the Institut Superieur de Design, has put his thoughts to paper on a new DS model for MY2019.

He’s called his concept the DS24 and his inspiration for it came from
the legendary Citroen DS19 that debuted at the 1955 Paris Motor Show. The DS24 features a futuristic look with a floating roof and sliding rear doors. For the interior, Ugo took his inspiration from the "elasticity of the air and the flexibility of the water." The cabin features a blue illumination and cloud-like white leather upholstery.

And in the spirit of the latest model, the DS24 features a hydrogen fuel cell which provides power to an electric motor that is integrated into the chassis. The car’s performance is unknown at this point, but we’ll excuse his oversight simply because we are so impressed with his design!

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2013 Citroen DS Compact Coupe

2013 Citroen DS Compact Coupe

After the DS3 and DS4, Citroen has announced that there will more DS versions launched in the near future, including a sports car based on the Survolt concept. And now that Citroen has dropped plans for a production version of the GT Concept, the future DS sports car will be the only high performance model Citroen will offer.

We don’t expect the production model to follow the concept that closely as we have already picked up on a few changes that will be made, but we are hoping that the overall look and performance of the production model will be just as good, if not better, than the concept. And with Citroen targeting younger customers looking for more than just a simple sports car, we can only imagine that it will be.

Look for Citroen’s only sports car to debut sometime in 2012 with sales starting as early as 2013.

Hit the jump for more details.

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2012 Citroen DS9 Preview

2012 Citroen DS9 Preview

Citroen has long been in the shadows of the Germans. This is partly because their cars have been horribly unreliable and partly because they just weren’t as good to drive. But the French automaker is going to try and change all of that with their new luxury machine, the DS9.

The DS9, which is based off of the Metropolis concept, is the company’s attempt to move up market and challenge the Mercedes-Benz S-Class, BMW 7-Series, Jaguar XJ, and the Audi A8.

Another reason for this new machine is that Citroen is planning on entering Asia with this vehicle, as it’s the first design carried out at the company’s Shanghai-based design team. It was first created in May of 2010 and Citroen hopes that it will show Chinese buyers that they can rival the higher-end products from the Germans.

Hit the jump to read on and see some new pictures of the DS9.

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Citroen prepares Golf R competitor

Citroen prepares Golf R competitor

Citroen’s future plans includes more DS versions, including aDS Roadster based on Citroen Survolt concept. Today we have details on a new DS model that will compete with model like Audi S3, the Volkswagen Golf R and the Ford Focus ST.

The new model will be called DS4 Racing (or Sport) and is descried as a "hybridized DS4 model." This new model will combine a 1.6 liter turbocharged engine with 200 HP and with a 95 HP electric motor on the rear axle. The result for this all-wheel drive sport model is a total output of 295 HP. This new hybrid system is similar to the PSA Group’s diesel HYbrid4 set-up or perhaps it will de derived from the new front-wheel drive hybrid system PSA Group is developing with BMW.

The new DS4 Racing is expected to make its world debut sometime in 2013, after the standard DS4 will go on sale in 2011.

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