PSA Group Confirms New Pickup In "Push to Pass" Growth Plan
PSA Peugeot Citroën is picking itself up and preparing for an all-out assault on the global auto industry with a slew of new vehicles coming from each of its three subsidiary brands. This includes a one-ton pickup truck within a crop of eight light-duty commercial vehicles.
This is all part of PSA’s new “Push to Pass” growth plan for the next five years. Between now and 2021, the automaker is set to debut 26 new passenger cars, along with the commercial vehicles, meeting its goal of “one new car, per region, per brand, per year.” The ambitious goal is said to “transform the company in order to unleash its full potential.”
Reports suggest PSA won’t be developing the pickup from the ground up, but rather will partner with another automaker. Which automaker is still unknown, but Toyota is a likely possibility given the pair’s past relationship. In that case, PSA could badge-engineer the Hilux pickup for its own.
Adding to the unknown is PSA’s entry into the U.S. While America’s truck market might be hard to crack, especially with a rebadged Toyota, bringing brands like DS, Peugeot, and Citroën is actually feasible, despite the French automaker’s 27-year absence from North America.
Regardless of what happens in the U.S., it seems PSA is on the rise with a solid plan of growth. Perhaps we’ll see PSA enter the market down the road, even if not within the next five years.
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André Citroën organised the first motor crossing of the Sahara in 1922. Five half -track vehicles, tough enough to cross rocky and inhospitable terrain, were the first to journey from Algeria to French West Africa. Galvanised by this exploit, André Citroën followed it up with the Croisière Noire in 1924 and the Croisière Jaune in 1931. The public was thoroughly captivated by these truly adventurous Asian and African expeditions, which were recognised at the time as important economic, humanitarian, scientific and cultural missions.
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