When you’re picking a color for your next car purchase, how much attention do you put into the color of the car? Whatever your answer is, it turns out that a car’s color goes a long way in affecting its depreciation value. This revealing information was presented by iSeeCars after the used car website analyzed over 2.1 million used car sales and discovered that certain car colors retained more of their value compared to others. Yellow, for example, was the big winner after the study revealed that cars wearing this color depreciated by just 27.0 percent in the first three years of ownership. On the other end of the spectrum? Gold, which depreciates by a staggering 37.1 percent in the same period.