If you can remember Mopar’s muscle car color palette from the 1970s you should be familiar with shades like Plum Crazy Purple, Sassy Grass Green and Moulin Rouge; then the special edition 40th anniversary Furious Fuchsia Challenger will be right up your alley. Available as both an R/T and SRT8 model, the pink pearl Challenger will go on sale starting at $35,140 for an R/T model and goes all the way up to $45,150 for an SRT8.

The Dodge Challenger R/T Classic Furious Fuchsia wears a pair of Matte Black or Bright White side stripes running the length of the vehicle, just like in the olden days, however despite the name, the 20 inch polished aluminum heritage wheels wrapped in all season performance tires are straight out of the 21st century. Meanwhile the R/T has a classic egg crate style grill up front and a body color rear spoiler out back. The SRT8 version adds all new Pearl White leather SRT performance seats with Furious Fuchsia accents as well as a set of 20 inch SRT forged aluminum wheels finished in Satin Black and retro inspired chromed quad exhaust tips out back. Collectors will be most proud of the identification plaque on the dash indicating their car’s authenticity as one of 400 Furious Fuchsia Challengers.

Press release after the jump.

Press release

Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics—unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology—now in one of the most significant hues.

2010 Dodge Challenger Furious Fuchsia High Resolution Interior
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“Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President—Product Design, Chrysler Group LLC. “As an ode to our Dodge fans, these highly collectible models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match.”

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is $35,140, while the high-performance SRT8 model is $45,150 (both prices include $725 destination). Both Furious Fuchsia editions will be available for order at Dodge dealerships nationwide in March.

2010 Dodge Challenger R/T Classic Furious Fuchsia

Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are “Challenger” fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage “R/T” badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.

2010 Dodge Challenger Furious Fuchsia High Resolution Exterior Wallpaper quality
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On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift “pistol-grip” shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum “throatiness.” And when it’s time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0–60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

2010 Dodge Challenger SRT8 Furious Fuchsia

If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine—with engine block lacquered in original HEMI Orange paint—producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

2010 Dodge Challenger Furious Fuchsia High Resolution Drivetrain
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The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.

Production of the 2010 Dodge Challenger R/T Classic and SRT8 Furious Fuchsia Editions

Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans.

What do you think?
Show Comments


  (325) posted on 09.7.2010

Cool! Aside from having that bizarre paint, it’s floating.

  (18) posted on 06.8.2010

please tell me thats not the best Dodge can come up with? Furious Furisha. *sighs* one last ditch effort for Dodge to redeem themselves from having a IDIOT CEO to begin with. let’s try for a color people will ACTUALLY buy and not worry about being the "talk" of the town.

  (291) posted on 05.3.2010

I think this is the car used by Vin Diesel in fast and furious but of course different color, real muscle car I love the style and those pretty cool combination of color.

  (38) posted on 04.12.2010

i think it looks best in orange and black but they definitly dont have very good handeling

  (815) posted on 02.25.2010

Lovely color, like it’s name it’s very suitable to the Furious women who loves to drive fast on the road and on track.

  (780) posted on 02.8.2010

The color is not that bad, its actually nice at some points. What I don’t really see working well is the white interior. I don’t think that it matches its exterior, although I wont say that Fuchsia interior will make it better.

  (1333) posted on 02.8.2010

well the Challenger looks better than the charger. charger looks so ugly, but the challenger looks descent and aggressive.

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