• 2013 Dodge Charger NASCAR

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In 2010, NASCAR held a summit with representatives of Ford, Chevrolet, Dodge, and Toyota. They wanted to talk about returning brand identity to the cars on the track. You see, over the years, NASCAR race cars have strayed farther and farther from the appearance of the cars they are based on.

NASCAR originally appealed to manufacturers with a "Race on Sunday, sell on Monday" philosophy. But now when you tune-in to a Sprint Cup series race, you will basically see 43 of the same race car with vinyl stickers to let you know what car brand it is supposed to represent. NASCAR is now trying to change all that. They’ve relaxed some of their very strict rules for body design, allowing manufacturers to design the cars to look more like their road-going counterparts.

One car that has already released a rendering of it’s new body is the 2013 NASCAR Dodge Charger. Thanks to the new, more lenient rules, this car looks awesome. With the signature Charger character lines on the side, this race car looks more like the street version than ever. Sam Hornish, Jr. got to test the new NASCAR Charger at a closed test earlier this year at the Homestead-Miami Speedway that was attended by all four manufacturers.

“The car looks the best out of any of the new cars, that’s for sure — nice, sharp lines — and you can see a lot of the street car in the race car." said Hornish "It brings the Charger’s identity back onto the racetrack.”

The 2013 NASCAR Dodge Charger will be unveiled March 11, 2012 in the Neon Garage at Las Vegas Motor Speedway, just before the start of the Kobalt Tools 400. It will compete in its first Sprint Cup series race at next year’s Daytona 500.

UPDATE 03/12/11: The Dodge Charger NASCAR race car was officially unveiled over the weekend. Check out all the photos of the car in the gallery below!


Timmy Calloway
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  (415) posted on 06.28.2012

his one looks great. It simply combines the look of a muscle car and a race car. Do you think it’s better on that aspect?

  (428) posted on 05.18.2012

NASCAR just wanted the best for people, the viewers. These automotive companies lack creative juices already.

  (474) posted on 05.15.2012

I honestly think that this car is unattractive; only its bumper is eye-catching, but everything else is blatantly insipid.

  (434) posted on 05.14.2012

It’s so obvious how the competition is getting low because most automotive were just mimicking each other now. NASCAR’s rule is only to liven up the rivalry as it is getting dull already.

  (427) posted on 04.19.2012

At least, Dodge is one step ahead on this one. I honestly think that NASCAR is right.

  (428) posted on 03.28.2012

I guess all automotive companies have the same concepts then? Do they have identical brainstorming minds? Anyway, it’s just natural that NASCAR should stop this typicality.

  (306) posted on 03.28.2012

Well, true enthusiasts of respective automotive companies can actually distinguish them. I do get NASCAR’s point though.

  (466) posted on 03.8.2012

In my own viewpoint, the street car versions like the Dodge Charger are cooler; for once, even if they are the odd one out it just basically means they stand out.

  (296) posted on 03.7.2012

rue, that was a smart move, NASCAR. If every brand has the same style with similar great performances, then we’re going to have to do a desperate approach of scrutinizing every little detail. Dodge is very exemplary on obeying and applying the rules to the Charger too.

  (530) posted on 03.6.2012

That’s what I was saying the other time, each car is just like a clone of another. So, props to NASCAR for giving out the rule and Dodge have now produced a different and yet, unique car with superb exterior outlines.

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