McLaren to Launch Ice Driving School in the Arctic
Winter driving experiences have become the rage these days as more and more high-end automakers have taken to the coldest parts of the world to offer customers the chance to drive their high-performance machines in the snow. Lamborghini already has its Winter Academy. Jaguar Land Rover has its Classic Ice Driving School. Even Porsche has its Driving Experience Winter. Now, McLaren is joining in on the winter escapades with the launch of the Pure McLaren Arctic Experience.
Anybody who is familiar with these programs know the similarities among all of them. One is that all these programs are set in some far-flung location, mostly somewhere around the Arctic Circle. Porsche’s Driving Experience Winter, for instance, is located in Levi, Finland, north of the Arctic Circle. For its part, McLaren’s Pure McLaren Arctic Experience will be located nearby in Ivalo, Finland.
Other than its location, the winter driving school is set up with plenty of activities for those willing to pay a premium to join in on the adventure. According to McLaren, participants will be treated to the finest luxury accommodations in the area, not to mention some time spent in a husky safari and snowmobile expeditions to God-knows-where. But the real highlight of the the Pure McLaren Arctic Experience is the opportunity to drive the McLaren 570S under the watchful eye of a team of professional drivers. Not only will participants get a chance to enjoy the unique driving experience that only a 570S can provide, but they can also learn a number of tips and tricks on how to drive in snowy and icy conditions.
There’s a lot to like about McLaren’s Pure McLaren Arctic Experience. Sadly, the cost to join the program isn’t one of them. Those who want to partake must shell out over $15,000, and that doesn’t even include the round-trip flight to Finland. Everything else though is covered, so at least those who pay for the program won’t have to worry about lodging, meals, and airport transfers.
Continue after the jump to read the full story.
Cross-brand marketing is about as sure as it gets when it comes to hitting two birds with one stone. It becomes even more important when you have two brands that fall on different market segments. That’s the case with the recent collaboration between Ferrari and Oakley, and the release of the Ferrari-branded Oakley sunglass line.
We’re all familiar with Ferrari and Oakley, and both brands are household names. But the difference between the two is the disparately different market that each one caters to. One has products specifically for the super rich and the other is geared towards youth and adventure.
But here’s the thing; the two are so famous independent of each other that a collaboration stands to benefit both companies. The sunglasses themselves look awesome with the supercar builder’s badge prominently displayed on them. And its not like these sunglasses are of the cereal box variety, as Oakley’s some of the best in the business and Ferrari is Ferrari.
I personally have been a loyal customer of Oakley for the past 12 years, so you better believe I’m scooping a pair up as soon as I can. Likewise, I’m confident that a lot of you will be eyeing a pair, too, even if it means keeping the purchase on the down-low lest you want to be subjected to the objections of your significant other.
Click past the jump to read more about the Ferrari Scuderia Sunglasses By Oakley.
When it comes to driving, there are two things I can’t live without. A nice pair of lightweight shoes and my sunglasses. The shoes are there to assist with speed and feeling when driving a car quickly, and the sunglasses are there for basically everything else.
Your eyes are easily your most important sense for driving, and with large collections of LCD screens everywhere in the cabin, ultra-gloss metallic paints reflecting glare at every chance, your eyes are constantly being attacked. Rather than simply use a standard tint to help protect your eyes, a new premium lens has been released called Unity. Unity lenses promise the best of polarization technology, along with new performance features like outdoor, blue-light protection.
Unity says that their lenses block 100 percent of UVA and UVB rays, provide enhanced clarity and contrast, plus they will reduce eye fatigue. Thanks to that fancy blue-light filter, they will apparently also help prevent macular degeneration over time.
I have spent the last several years wearing a set of polarized Oakleys and felt like nothing in the world could beat them. Unity took up that gauntlet and set me up with a few glasses in different styles with slightly different tints so I could test their claims against my go-to Oakley sunglasses.
Are all these fancy buzz words and medical claims legitimate, or is Unity just one more name cast into the world of sunglasses trying to grab your attention?
Read on to see if the Unity lenses stand up to their marketing claims.