• Exclusive: Prestige Imports, Miami - Not Your Typical Supercar Dealership

More than four decades in the making, Prestige Imports is a second-generation business built on the principles of outstanding service and customer satisfaction

This is Prestige Imports, one of the nations leading luxury and exotic car dealerships. Based out of Miami, the brand has come a long way since its humble beginnings by its founder Irv David over 45 years ago.

Fast forward to today and Prestige is a one-stop shop, not just for the ultimate supercar buying experience, but also to savor the luxury lifestyle that the brand strives to offer its clientele. Having been featured in games like Need for Speed, the dealership today enjoys cult status, but getting there wasn’t easy.

Overview

Mr.Irv David began his business venture from a gas station in the 70s. Over time, he realized that there was a growing demand for used European luxury and exotic cars in Miami and decided to tap into this lucrative market. It eventually led him to set up Prestige Imports in 1977.

Some of the early franchises of European brands that Prestige acquired included Peugeot, Alfa Romeo, and Maserati. The dealership predates the iconic Miami Vice era and Mr.David was instrumental in molding the exotic car scene in Florida back then.

Exclusive: Prestige Imports, Miami - Not Your Typical Supercar Dealership
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A real turning point for Prestige came in 1988 when the company acquired the franchise for Lamborghini. Since then, several aspirational automotive marques, including the likes of Lotus, Pagani, Karma, and more recently Czinger, joined forces with Prestige and have taken the brand to new heights.

The Lamborghini Connection

Exclusive: Prestige Imports, Miami - Not Your Typical Supercar Dealership
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The relationship with the raging bull brand started in the late 80s and now is part of the very fabric and history of Prestige Imports. For instance, Lamborghini produced the last North American Countach for Irv David in 1989. Mr.David was also present at the unveiling of the iconic Lamborghini Diablo in Monte Carlo in 1990. In fact, he was the first person to import a Diablo into the country. Clearly, the bond with Lamborghini runs deep.

Today, Prestige is one of the oldest and senior-most dealers of over 50 Lamborghini franchise dealerships in North America. Aside from offering the current crop of models from Lambo’s portfolio, think Aventador, Huracán, and Urus, Prestige is one of the few Lamborghini dealerships to have delivered exclusive limited edition Lamborghini’s like the 1 of 20 Lamborghini Reventón, 1 of 3 Lamborghini Veneno, and 1 of 53 Lamborghini Sian to name a few.

Prestige Imports has also run with the official Lamborghini Squadra Corse team at the 24 Hours of Daytona and 12 Hours of Sebring. Lamborghini as a brand, perfectly fits in with the Miami lifestyle, in that it is bright, vibrant, and exotic.

"My father Irv wasn't just my boss, he was my best friend and mentor. His passing was very sudden, so we never had time to sit down and plan. I did have the advantage of growing up watching him work. For me, at 19 years old, to bury him was surreal. Fast forward to being in the boardroom, where we were deciding whether to sell the company or keep it going. Things get very real, very quickly. I knew that at the end of the day, I wasn’t going to be able to define true success and true character-building if we were to sell." - Brett David, CEO - Prestige Imports

A New Chapter Begins

Exclusive: Prestige Imports, Miami - Not Your Typical Supercar Dealership
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In 2007, Mr.Irv David passed away due to a heart attack leaving his then 19-year-old son, Brett, with a difficult proposition - either sell the company or continue the family legacy of the dealership. Brett chose the latter, and in the 15 years since, Prestige Imports went from strength to strength.

Under charismatic Brett David’s leadership, Prestige Imports thrived. Prestige is also a dealer for Audi and received the award for the #1 Volumes Dealer in 2011, 2012, 2013, and 2014. He realized his father’s long-time dream of bringing the revered Pagani brand under the Prestige umbrella. Prestige Imports is one of just six Pagani dealerships in North America (Miami, Dallas, Greenwich, Beverly Hills, San Francisco, and Toronto) Dubbed Project Vulcan, Horacio Pagani himself, presented Brett with a Pagani Huayara in memory of his father back in 2015.

Exclusive: Prestige Imports, Miami - Not Your Typical Supercar Dealership
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Also, unlike exotics of the old days, where you had to compromise on comfort and build quality to experience the thrill of outright speed, super and hypercars have come a long way in that they offer accessible performance and are reliable. As a result, demand and sales for this class of vehicles are now stronger than ever.

While much of the industry is making the shift to turbocharging, Lamborghini for example has stuck with a good old naturally aspirated V-10 for models like the Huracán which recently crossed the 20,000 sales mark.

"A couple of days after he passed, we made the decision that we were going to continue. I didn’t want the loss of my father to define us as a family. And unless I was going to go ahead and give running the business a try, I knew that I would live the rest of my life in doubt. For me, I wanted to be different. We are part of a larger family, and our larger family was the 142 employees working with us at the time. Sure, we will make mistakes. But at the end of the day, if we work together we will all be successful. 

Prestige Imports Today

Exclusive: Prestige Imports, Miami - Not Your Typical Supercar Dealership
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Apart from the aforementioned brands, Prestige Imports also stocks a vast array of pre-owned exotics and hypercars from brands like Ferrari, Bentley, Koenigsegg, and Bugatti. You can take look at the inventory through their digital showroom to get a better idea of what they offer.

But beyond the buying experience, Prestige Imports also has a state-of-the-art workshop, where certified professionals, equipped with the right skill set and tools, service your new or pre-owned exotic ride. The dealership doesn’t just cater to the Miami area, but also to customers from out of state as far as Texas, New York, and Wisconsin.

"I didn’t create this success; I am managing my father’s success. That is how I have always approached this. There is a very famous quote from Gandhi that encourages people to be the change that they want to see. That is what I do every day overseeing Prestige Imports and our incredible team. Now, years later, I am finally able to sprinkle some magic on some of our incredible new ventures like Prestige Auto Spa, Prestige Energy, and Prestige Marine. Those are the next big ideas to watch blossom into the same success. "

Beyond Automotive

Exclusive: Prestige Imports, Miami - Not Your Typical Supercar Dealership
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Prestige Imports sure do know their customers rather well. They realize that the needs of their clientele go beyond exotic cars. More than anything, Prestige doesn’t just want to sell you a supercar, but they’re also about the luxury lifestyle that comes along with such toys. As Brett David himself is a Miami native and has a passion for the nautical life, it was only natural for Prestige Imports to expand its horizons and venture into Marine and even Aviation.

Circling back to Lamborghini, Brett David was successful in selling not one, but two highly exclusive Lamborghini Tecnomar 63 Yachts. The Prestige Marine division is a dealer for popular brands like Iguana, Pardo, Midnight Express, and Van Dutch, America. Prestige Aviation also offers the Icon A5, which is an amphibious, 2-seater, light-sport aircraft.

Exclusive: Prestige Imports, Miami - Not Your Typical Supercar Dealership
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Prestige Imports are also actively engaged in giving back through several fundraising events for local hospitals. Their initiative Ride2Revive, allows Prestige to share the world of super and hypercars with children undergoing medical treatment for life-threatening illnesses. These kids get to go out on adrenalin-pumping joyrides in some seriously fast cars.

To Sum It Up


Prestige Imports is a second-generation family-run dealership. They are trendsetters of the market and go the extra mile to build relationships with their clients, the list that includes the who’s who ranging from celebrities to sports stars. This is a place run by enthusiasts for enthusiasts and passion for fast cars runs in the blood.

A supercar dealership is obviously one of those evocative spaces where everything looks like it’s going a million miles an hour even while sitting still. Prestige genuinely believes in a customer-first approach and although some of the cars might be out of your price range, they feel that the fans of today could become their customers tomorrow.

Khris Bharath
Khris Bharath
Khris is a classic car aficionado and adores his Jags and Alfas, although he keeps tabs on everything from super exotics like an old EB 110 to the latest from Lucid. Formula One is very close to his heart, and he diligently makes time to tune in for the Grand Prix on Sundays. Khris also loves his road trips and he prefers a stick shift over an auto any day.  Read full bio
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