Rare automobiles are sought after by various collectors from all over the world and often draw prices exceeding millions of dollars and new Ferrari models have yearlong waiting lists with special approval processes through the factory for anyone to even buy one. The combination of a prestigious moniker and a rare model on the auction block has all the making of a bidding war between these exclusive collectors.

The Ferrari 340 Mexico Coupe is one of three coupe models and the one Barchetta to be produced. They were built exclusively for the 1952 Carrera Panamericana race in Mexico – which was one of the most deadly races in the world. The word rare can be used in some fashion for nearly every Ferrari ever made because the entire company is built around creating unique performance oriented sports cars. Initially, Ferrari only sold road-going cars to pay for the company’s racing exploits and the founder despised having to do so.

Not only is this 340 Mexico Coupe one of three in the world and never produced as a road-going version, it is also the most winning chassis of the three. Complete with original engine and complete history, RM Auctions expects this car to fetch between $2,750,000 and $3,500,000 which leaves most of your ordinary auction-goers out of the picture.

UPDATE 03/15/2011: The 340 Mexico was a HUGE success at the RM Auctions event, pulling in a whopping $4.3 million. The entire event was an even bigger success with a remarkable $24.3 million in total sales and making it the biggest event in it’s 13 year history.

Hit the jump for more details on the 1952 Ferrari 340 Mexico Coupe.

  • 1952 Ferrari 340 Mexico Coupe
  • Year:
  • Make:
  • Model:
  • Engine:
    60-degree V12
  • Transmission:
  • Horsepower @ RPM:
  • Displacement:
    4.101-liter L
  • Top Speed:
    174 mph
  • Price:
    est. 2,750,000-3,500
  • body style:


1952 Ferrari 340 Mexico Coupe Exterior
- image 392212

Enzo Ferrari began with the dream of making the fastest and best race cars the world had ever seen. Successfully recruiting talent from Alfa Romeo in Gioachino Colombo, work began on creating the first Ferrari V12. Colombo had begun design on the project, but eventually left Ferrari and was replaced by Aurelio Lampredi previously of Fiat. After increasing Colombo’s design in size, it was still not as powerful as other companies’ engines. By increasing performance in other aspects of the car, the engine was still to be used in 1950’s models in a 3.3-liter spec.

After Ferrari had successfully completed its first engine competitors to the legendary 158 Alfetta racer, they began production of the 342 America. The car debuted at the 1950 Paris Auto Show as a Barchetta model. Before being introduced as a road car, the 342 had been a successful racer in its own right winning the famed Mille Miglia in 1951 with Luigi Villoresi behind the wheel. Furthering the evolution of the long wheel base, front engine Ferrari race car – the 340 Mexico was next in line. The cars were designed for one purpose, which was to complete and win the grueling Carrera Panamerica race in Mexico.

Race History

1952 Ferrari 340 Mexico Coupe Exterior
- image 392210

The race, now known as one of the most dangerous races in history, took place during the 1950-1955 race seasons. It was important and attended by major manufacturers because it counted towards the World Sportscar Championships. In 1952, Ferrari knew that Mercedes was sending a trio of 300-SL Gullwing racers in order to sweep the race. Enzo knew that they needed to compete with a new model and thus the 340 was born. The chassis that is for sale was leased to Santiago Ontanon of Mexico City in order for it to be driven in the race. The other three models, including the Barchetta, were also dispatched to Mexico, but the convertible did not race.

1952 Ferrari 340 Mexico Coupe Exterior
- image 392215

Luigi Chinetti was the man Ferrari chose to drive chassis number 0224 AT for the race. Early into the race one of the 340 Mexico Coupes crashed in a section of loose gravel and during day three, the second Ferrari fell victim to mechanical difficulty. 0224 AT was the only one left, but it was not looking as though they would place until a strange turn of events led to history. Mercedes was in the lead when a bird smashed through the windshield of Karl Kling’s 300-SL temporarily knocking the co-pilot unconscious. Another driver, Herman Lang, was in second and during a lapse in judgment allowed a mechanic to touch his car. This led to his subsequent disqualification and allowed the Ferrari 340 to finish in 3rd place.

This race and its dangerous history can be summed up by an amateur driver who competed in the 1951 race. He told his fortune by saying, “I will win or die trying.” During the first day the inexperienced driver drove into a 600-foot ravine eventually leading to his and his co-pilot’s death later in the hospital.


1952 Ferrari 340 Mexico Coupe Drivetrain
- image 392211

The rare 340 Mexico had a 60-degree 4-liter V12 under its extended hood. Using 3 Weber 40 DCF/3 carburetors and natural aspiration, it produced 280hp at 6,600 rpm. Though it would not reach its top speed of 174mph during its legendary race, the car was also nimble at lower speeds and on various road-types. A double-wishbone suspension in the front and live-axle rear end provided good control for the era. The car was built as a bare-bones racer with a body-on-steel tubular frame and therefore only weighed 1,984lbs. The one being auctioned off still has its original engine and has undergone an extensive restoration process in order to bring it back to factory specs.

  • Leave it
    • Millionaire Price
    • Maintenance
    • Fear of taking it out of the garage.

Source: RM Auctions

Matt McDonald
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  (365) posted on 09.19.2011

1952 Ferrari 340 Mexico Coupe this car is great with all the vintage car. This car has 280 horse power and 600 RPM. The engine 60-degree V12. This is enough to have the vintage car with the performance likes 174 mph.

  (444) posted on 08.1.2011

Maintaining a vintage car worth million just like its price tag. This replica version has used the v12 technology but I don’t think that the power output of the car was boosted properly. However, this rare vehicle is really worth to be a millionaire’s collection!

  (762) posted on 08.1.2011

As usual, the car look very awesome on red dress! I wonder on what’s the occasion and they are building a vintage car? However, I would say that for a millionaire’s price the car would definitely has the best quality for its specs.

  (558) posted on 05.13.2011

Just looking at this car I can tell that its already vintage since I haven’t seen that grille on the latest production of Ferrari cars.

  (228) posted on 04.28.2011

It seems that they have restored this car beautifully. I can’t believe to see the details still complete though I wonder if its real or not.

  (692) posted on 03.18.2011

Considering the level of work that they had to do in order to restore this thing, then the price is actually quite reasonable. Look at how they were able to highlight all those fine details.

  (309) posted on 03.17.2011

Come to think of it, if I had that much money, I would probably get this one also. This is definitely one great centerpiece of you are a racing fanatic, though it is unlikely that you yourself would take it for a spin.

  (379) posted on 03.17.2011

Well, I am really not that surprised that it went out for that price. Considering the legacy of this baby, and the fact that this is a one off, it could have actually sold for a higher price.

  (363) posted on 03.17.2011

@Ashton_Blake: The reason why it’s pricey is because it’s vintage and nothing else!And i agree with mariamargaritta,I think they shouldn’t waste their time in making this kind of production but rather make a better concept!

  (302) posted on 03.16.2011

Wow, the car sold for more than four million dollars. It is even more expensive that most of Ferrari’s current models. But it’s not really surprising, considering that its a rare classic.

  (596) posted on 03.16.2011

Huh?Are they crazy? why making a production for a car that look so outdated and very vintage! It’s just waste of effort. It’s better to put this car in the museum or put in the auction!

  (727) posted on 03.16.2011

This hummer looks so fantastic, the exterior is very eye catchy and from the front
I can see the aggressiveness of this truck. But i will not definitely buy one it’s diesel guzzler and for sure it can’t corner.

  (257) posted on 03.8.2011

This one is definitely a classic. Good thing that they were able to keep it in a really fine state. A few more work and this would be a good exhibit piece.

  (599) posted on 02.16.2011

Driving vintage cars never bore me even a second, every car gives its own challenge when driving and that’s what I like about them. By the way, this car remind me of the Mercedes Benz SLS-AMG, funny huh?.

  (692) posted on 02.14.2011

RM Auctions, which is going to let it cross the stage on March 12. It’s expected to fetch $2.7 million to $3.5 million.

  (427) posted on 02.14.2011

RM also says it was the only one of the three 340 Mexico coupes entered in the legendary Mexican road race to finish.

  (446) posted on 02.13.2011

I’m surprised that Ferrari rolled over so quickly. I thought that Ford would get more pissed and make an F1 car to beat Ferrari.

  (683) posted on 02.13.2011

I’m glad Ferrari has come up with a solution so quickly, and I hope Ford accepts it. I won’t call this suit frivolous, but I will call it mostly unimportant.

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