In 1975 Ferrari unveiled the 308 GTB at the Paris Auto Show.
It was the long awaited replacement for the Dino 246 GT. It was designed by Pininfarina and built by Scaglietti until 1985 when it was replaced by 328. The Pininfarina designed body had a pronounced wedge profile, with a rectangular egg-crate aluminum radiator grille below a slim full width satin black front bumper. However, there were numerous key design elements of the Dino 246 GT carried through into the body details. These included the scalloped door intakes, twin circular rear light assemblies, and the vertical concave rear screen bounded by buttressed sail panels. In essence the shape was a modernization of that of the Dino, with enough traces of its predecessor to provide a thread of continuity, earning praise from the press and clients alike.