Butthurt Incoming: Ferrari Says Designing Cars for Women is a “Mistake”
You would think that designing a car tailored to women would help drive more of a female customer base to the Ferrari brand but, apparently, that’s not true. At All. In a recent interview with Arabian Business Ferrari NV’s Chief Marketing and Commercial Officer said that designing cars for women is a “mistake,” but are we taking it out of context? Yeah; probably.
Do You Dream of Owning a One-Off Ferrari? It’s Not As Easy to Obtain as You Might Think
Owning a Ferrari is relatively easy provided that you have the money to spend to buy one. But owning a Ferrari? That’s a different story altogether. See, there are tiers when it comes to the kinds of Ferrari owners. Most people own one or two Ferraris and call it a day. They’re “regular” Ferrari owners if such a thing even exists. Then there’s the more exclusive club reserved for Ferrari’s top clients. These are the people who don’t just buy one or two Ferraris; they buy all of them, or at least most of them. These people are such regular customers that they get invited to an exclusive club that has access to the most exclusive of exclusive Ferraris: the one-offs.
Ferrari’s most important clients have opportunities to own one-off Ferraris that they themselves commission Ferrari to build for them. But just because they have that privilege doesn’t mean that Ferrari will build them a one-off model on a whim. The growing trend for one-off Ferraris comes in response to the increasing demand from clients to get their hands on a Ferrari that no other person in the world has. In turn, that demand has created a waitlist that can take up to four or five years to accommodate. We can argue whether a four- or five-year wait is too long, but it seems that no one is making a big fuss about it given how long the waitlist has become.
And considering the latest one-off that Ferrari just released — the Ferrari P80/C — there’s a case to be made that all that waiting will be worth it once the one-off model comes to life.
Ferrari Wants to Keep its V-12 Alive but Won’t Consider Going Hybrid
If all that was stopping you from liking the ludicrous 2013 Ferrari LaFerrari was the fact that its 6.3-liter V-12 engine was paired with an electric motor, Ferrari’s latest plans will appease to you greatly. The house of Maranello announced that it will stick to building V-12-engined cars in the future but they won’t feature a hybrid drivetrain as the LaFerrari did.
Ferrari’s high-revving V-12 is one of the company’s treasures and, by the looks of things, we won’t wave goodbye to this behemoth yet although other manufacturers are constantly looking at ways to downsize their engines. Mercedes-Benz, for instance, unveiled at the 2019 Geneva Auto Show the S65 AMG Final Edition, the last S Class to be powered by a V-12, while BMW’s M760Li XDrive is on its last legs too. So we’re glad Ferrari won’t budge so easy with the wind of change blowing in its face.
Fifty-One Ferraris Prematurely Meet Their Maker After Super Typhoon Jebi Lays Waste To Japan
A Ferrari dealership located on Rokko Island in Japan suffered the wrath of Typhoon Jebi, causing damages to 51 of 53 new and used Ferrari models at the dealership. According to local media, some of the destroyed Ferraris had already been purchased, and we’re just waiting to be delivered. Dealership employees tried to block the floods caused by the typhoon with tarps and sandbags. Unfortunately, none of those preventive measures worked.
Ferrari Is Raking in Tons of Money for Each Model it Sells
A recent study conducted by German economics professor Ferdinand Dudenhoffer revealed what a lot of us have known for quite some time: Ferrari is the most profitable brand in the auto industry. The Italian automaker has held that title for a while, including the last six months, when it reported an operating profit of around $80,000 for every new model it sells. Ferrari isn’t the only automaker that is making money for every new model it sells, but its operating profit is head and shoulders above what other brands come away with. In this sense, Maranello is king.
A New Roof Design Patent Could Pave The Way For Ferrari To Bring Back The Targa
A lot of automakers have been spending a lot of time in patent offices these days. The latest to do so is Ferrari, which has reportedly filed a patent for a new targa top design with the European Patent Office. Pictures of the patent images reveal what you might expect from a Ferrari that’s sporting a targa-style roof. According to Ferrari, the setup involves a coupe body with a rigid roof that’s supported at the front up the upright of the windshield and at the back by a full-width roll bar. The roof, as expected, is completely removable.
Would You Spend $30,000 on a Ferrari Book That’s Encased Inside an Engine Sculpture?
There are a lot of things you can buy with $30,000, and in the event you want to spend all of it on one book, you can buy this incredible book dedicated to Ferrari for, you guessed it, $30,000. The unprecedented product is more like a Ferrari opus than an actual book. It features everything you need to know about the Italian automaker, revealing the full story behind one of the world’s most storied and exclusive brands. Only 1,697 books will be created, each priced at $6,000. A handful of these books — the first 250 printed, to be exact — will be offered with a sculptural bookstand that drives the cost up to a staggering $30,000.
Does This Patent Filing Prove That Ferrari is Working on a New Turbocharged Four-Banger?
Is Ferrari developing a forced-induction four-cylinder engine? That seems to be the case after a patent application to the European Patent Office (EPO) surfaced, revealing what looks to be a forced-induction four-banger with an electronically operated turbocharger. Ferrari’s plans for this engine remains unclear, but it could end up being used by Alfa Romeo, Maserati, and maybe even the long-rumored revival of the Dino nameplate. Only time will tell, but the fact that Maranello seems to have taken an interest in a four-cylinder engine suggests that it has plans to do something with it.
Caving Under Pressure: The Detroit Auto Show May, In Fact, Move to October
The Detroit Auto Show is on the cusp of a long-overdue decision that will effectively move the show out of the winter doldrums of January into a later month with a far more inviting climate. Nothing is official yet, but there’s growing momentum that America’s most esteemed auto show will be moved from January to October beginning in 2020. A decision is expected to be made in the coming weeks as the Detroit Auto Dealers Association is scheduled to vote on uprooting the show from its winter roots and moving it to the fall.
Prepare To Sell Your Kidneys If You Want Options On Your Ferrari Portofino
The Ferrari Portofino is the newest Ferrari to come with a folding hardtop, taking the reins from the California T to fill that specific role in automaker’s lineup. The sports car itself is expected to fetch a price tag of a little over $300,000. That’s not surprising at all. Ferrari has even started taking orders for the Portofino, as one member of the Ferrari Chat forum announced. As it turns out, that announcement also came with a bit of a surprising revelation: the options list that Ferrari is including comes with some notable features, none more surprising than Ferrari’s asking price for some of them.
Ferrari Allowed Dealers to Roll Back Odometers on Used Cars
"Dieselgate" is arguably the largest scandal that hit the automotive industry since the engine-powered car was invented, but it’s not the only one. Recently, Suzuki and Mitsubishi admitted that they cheated on fuel economy ratings, while a report uncovered that German automakers Volkswagen, BMW, and Mercedes-Benz tested diesel engines on monkeys caged in gas chambers. Now, a higher profile automaker joined the list of companies that cheated their customers: Ferrari. Specifically, the Maranello-based brand allowed its dealers to roll back odometers on used cars, a scandal uncovered by a lawsuit from a longtime Ferrari salesperson.
The lawsuit was filed in Palm Beach, Florida last year by Robert "Bud" Root, and accused Ferrari of authorizing the use of a diagnostic tool to roll back customer’s odometers so that they can sell their cars for higher prices. Root, who claims that Ferrari fired him for both age discrimination reasons and for unveiling the odometer rollbacks, said that the rollback scheme was systematic, as the use of Ferrari’s DEIS Tester required online authorization from the Italian company. The lawsuit also included references to a 2015 Ferrari LaFerrari owned by Stephen McMillian, which had its odometer rolled back to zero in 2015.
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Celebrity Special – Celebrate The Life Of Enzo Ferrari With These Awesome Prancing Horses
On February 18th, 1898, Enzo Ferrari was born in Modena, Italy, the youngest of two children. From an early age, Enzo was exposed to the mechanical side of life, as his father, Alfredo Ferrari, worked as a metal parts fabricator out of a workshop he started in the Ferrari family home. At the age of 10, Enzo watched Felice Nazzaro take a win at the 1908 Circuito di Bologna event, inspiring him to become a racing driver.
However, before he could follow his dream, Enzo served in the Italian Army during World War I. In 1918, Enzo became deathly ill following a widespread Italian flu epidemic, and was subsequently discharged from service. His father and older brother died from the disease a few years prior.
After the army, Enzo landed a job as a test driver with a local car manufacturer in Milan. However, rather than pushing the limits in a high-strung performance machine, Enzo was instead stuck behind the wheel of boring passenger cars made from rebuilt truck bodies. Luckily, Enzo was later promoted to the position of racing driver, and he quickly made his competition debut at the 1919 Parma-Poggio di Berceto hillclimb, where he managed to finish fourth in a 2.3-liter C.M.N. Later that year, he ran in the infamous Targa Florio, but was forced to retire due to a leaky fuel tank.
By the 1920’s, Enzo was racing for Alfa Romeo, taking a win at the 1924 Coppa Acerbo at Pescara. Although encouraged in his competition efforts, Enzo was disheartened by the death of famous racing driver Antonio Ascari in 1925, and following the birth of his son in 1932, Enzo decided to hang up his helmet, focusing on team management and car development instead.
Enzo eventually went on to create Ferrari S.p.A. in 1947 after the end of World War II. With his passion for racing as strong as ever, Enzo’s team racked up wins in a variety of motorsport events, successfully competing in the 24 Hours of Le Mans, the Mille Miglia, and the recently formed Formula 1 series. To help finance these efforts, Ferrari began selling sports cars to the public in the early ’50s.
A proud and occasionally contentious man, Enzo Ferrari’s brand was a reflection of his personality. The street cars were based on racing machines, and offered superlative performance above all else. He was once quoted as saying, “I don’t care if the door gaps are straight. When the driver steps on the gas I want him to shit his pants.” That pretty much sums it up.
Enzo Ferrari passed away in 1988 at the age of 90. These days, it’s impossible to deny that Ferrari S.p.A. is changing, with upcoming model lines including an SUV and an all-electric on the horizon, plus the hybrid LaFerrari already on the market. However, while the technology might be changing, the spirit of Ferrari remains the same – beauty, speed, and pants-shitting levels of power.
Ferrari Plans Increased Production Of Its Models
The rising demand for high-end exotic cars means that even the most stubborn of automakers will need to take advantage of the opportunities that come with it. Take Ferrari, for example. The Italian marque has resisted the urge to increase production of its models, arguing that it would ruin the exclusivity that’s normally associated with the Prancing Horse. But the company has since had a change of heart and with it, a change of priorities. The short-term goal in Maranello is to increase production in its facilities in order for the company to reach its target of selling 9,000 models a year by 2018.
A Drove of Prancing Horses are Are Set To Invade the Big Apple
It’s not exactly a scene from The Planet of the Apes, though it might as well be now that it’s been confirmed that an animal invasion is about to take place in New York City from October 7 to October 8. No, monkeys aren’t coming to the Big Apple to take a bite of it. Prancing horses are coming, and they’re coming en masse for the party of a lifetime to celebrate Ferrari’s 70th anniversary.
The wall-to-wall celebration is taking place all over Manhattan, capping off a global celebration that has literally spanned more than a year. That’s how Ferrari rolls, people. Where others do celebrate anniversaries in one location, the Scuderia does it in over 50 countries, the last stop of which will be right smack in the US in an event called “Driven By Emotion: Ferrari Through The Decades.” As part of the festivities, Ferrari will set up a total of five different exhibits throughout the city, including “Through The Decades” at Rockefeller Plaza. Those who get the chance to go to this exhibit will get to see one Ferrari car per decade, in addition of course to seeing the Ferrari LaFerrari Aperta in the flesh. Four more locations will host other Prancing Horses as according to Ferrari, 26 of the company’s most iconic models will be on display in any one of the five locations throughout New York City. Check out the teaser video of the event to get an idea of what to expect and head over past the jump to find out where else in Manhattan exhibits will be opened.
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Ferrari Loses Its Rights On Testarossa Name
The Ferrari Testarossa is arguably one of the most popular Ferrari models of all time. From a personal standpoint, it’s the model that first introduced me to the Prancing Horse and it’s the same model that occupied real estate space in my bedroom wall. It’s for that reason why I’m sharing this news with a heavy heart. As synonymous as the “Testarossa” name is to Ferrari, that won’t be the case moving forward after the Italian automaker lost the rights to the name. Picking up the famed name is a German toy company that builds bicycles, remote-controlled toys, and apparently, the occasional electric shaver or two.
The legal battle between Ferrari and Autec AG ultimately sided on the latter after a Dusseldorf court decided that the Prancing Horse hasn’t used the “Testarossa” name enough over the past 20 years to prevent the German toy maker to use it for its own purpose. Ferrari did argue that it continues maintenance work on the car and that should be enough for the company to keep the rights to the name. The German court didn’t it see it that way, though, so unless Ferrari appeals to a higher court in Germany (called the Oberlandesgericht) it’s looking like we’re going to need to come to terms with the realization that the Testarossa name won’t be used on a Ferrari in the foreseeable future.
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Ferrari SUV to Arrive in 2020
Rumors of Ferrari planning to build an SUV have been flying around for more than a decade now, and the general consensus is that a utility Prancing Horse is no longer a matter of "if," but "when." And that time is getting closer, with new reports from people familiar with the company’s plans claiming that the Ferrari SUV will get the green light by the end of 2018. Specifically, Sergio Marchionne wants to devise a new five-year plan for the brand until he retires in 2021 and the new strategy will include a four-seat "utility vehicle."
According to Bloomberg, Ferrari finally wants to move beyond its traditional supercar niche in an effort to double profits by 2022. Sounds like the kind of strategy we’ve seen from most automakers, including Maserati and Alfa Romeo, lately, right? Yes, but for Ferrari, things are a bit more complex. Adding an SUV means that the self-imposed limit of 10,000 vehicles produced per year will be exceeded and push Ferrari beyond its small vehicle maker status that protects it from some of the more severe fuel and emission rules. In return, Maranello will have to roll out more hybrids in order to keep its carbon footprint down.
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