Now Ferrari is Suing a Non-Profit Charity for Using the Purosangue Name
It’s starting to feel like with every new year, there’s a new case of Ferrari bullying someone with legal action. Last year, it happened when the company threatened to file suit against someone for posting a picture of a Ferrari 812 Superfast with a pair of one-off shoes sitting on it. This year? Well, it looks like Ferrari has decided to file suit against a non-profit charity for using the Purosangue name. Is there merit to the suit or is it just another case of bullying by a company that’s overly aggressive with protecting its image?
The Ferrari Purosangue Is Scheduled to Arrive in 2021 and It May Even Pack a V-12 After All
It’s only been three years since then CEO Sergio Marchionne killed off any hope of a Ferrari-branded SUV. In fact, back in 2016 he said, according to Bloomberg Business, that it would only happen “over my dead body.” Well, God rest his soul (he passed away on July 25, 2018) but, sure enough, the Ferrari Purosangue is scheduled to arrive by 2021. Even better yet, we’ve learned some new details, none of which is more important than the potential for Ferrari’s 6.5-liter V-12 to continue its reign as Ferrari’s range-topping engine.
New Rendering Shows What the Ferrari Purosangue Would Look Like With Lots of Roma Styling
Ferrari’s first SUV is happening whether we like it or not. Maranello is poised to give the Urus a run for its money with a high-riding vehicle, the so-called Purosangue. Little is known about Ferrari’s first (and hopefully last) attempt to attract SUV-loving clients, which means pixel manipulators around the world have had a lot of leeway in coming up with their vision on what the Purosangue could look like.
Of that bunch, Laco Design came forward a pair of renderings that take a stab at guessing a potential design avenue Ferrari might or might not take with the Purosangue, opting to bake in a handful of styling cues seen on Ferrari’s stunningly elegant 2020 Roma supercar.
10 Things the Ferrari Purosangue Needs to Take on the Competition
Ferrari will build an SUV. I am not joking, the company made an announcement. It will be called the Ferrari Purosangue. That’s the official name of the Ferrari SUV. Ok, Ferrari CEO Louis Camilleri implicitly said that he does not want to hear “that word” in the same sentence with the word Ferrari. “That word” being SUV. Ok, Camilleri, I will not do it. Ever. The new Ferrari... truck… will be the most amazing piece of technology ever attempted with the “that word” layout. Luckily, we do know a thing or two about the new Purosangue.
Digression: Is the word crossover any better? Maybe, but I feel it sounds too soft for the status of a Ferrari. The Honda CR-V is a crossover for crying out loud.
The new Purosangue may take a layout similar to what we have been accustomed to with the onslaught of performance SUVs, yet the Italians promised to make it a proper thoroughbred. Incidentally (not really), Purosangue translated from Italian actually means thoroughbred. Is it just me, or the name Ferrari Thoroughbred (in English) wouldn’t sound bad at all? We have a Superfast and we like it, don’t we? Enough with the strange ideas. Purosangue it is.
Christopher Smith of Motor1 explained how to pronounce it:
“PUR-o-SAN-gue. There are four syllables, with emphasis on PUR and SAN. Phonetically speaking, start with PUR, as in a cat purring. From there just say a soft O as in oh, then SAN with a long A sound like saahn, and finish with GUE, which sounds like way but starting with a g – gway. PURR - oh - SAAHN - gway. See? It’s totally easy.”
The Potential Engine Choices For the 2022 Ferrari Pursangue Will Blow Your Mind
Ferrari is in a bit of a sauce. It has to persuade the market and its loyal fans that the SUV is a good thing and that n/a engine is not. That is like persuading Americans that socialism works. Not impossible, but tough. And expensive.
So much so that Ferrari already had to announce that the Purosangue won’t be a classic SUV (I don’t know how Ferrari can reinvent the wheel, but let’s see). Plus, it will probably feature a hybrid propulsion system in all its iterations.
That is the big question that burns through the Internet gearhead community. Right now, the word on the street is that the Purosangue engine bay can accept anything - a V-6, V-8, or even the V-12 - and any one of them could sport a hybrid system. Note that it could be scaled to offer a V-6, V-8, or V-12, all of which could be hybrid or non-hybrid.
Here’s Your First Look at the Ferrari Purosangue...Kinda
Ferrari is busy developing their first four-door crossover, the Purosangue, and are already testing the hoisted suspension on a camouflaged GTC4Lusso mule. A keen videographer caught the mule for a few seconds from behind a fence so we can get a peek at how high the Purosangue might ride.
People have been buzzing for years about a potential Ferrari SUV. There have been coach built four-door models, including the Pinin prototype, but no utilitarian vehicle. Former CEO Sergio Marchionne was strongly against the idea but, now, it seems like at least a crossover sporting the Prancing Horse badge on the hood will become a reality.
We already know that it will be called the Purosangue and that it won’t be a proper SUV in the way the Lamborghini Urus and the Bentley Bentayga are, but it won’t be a sedan either. Louis Camilleri, who stepped up to fill the late Marchionne’s shoes, is against having the acronym ’SUV’ spoken in the same breath as ’Ferrari.’ But it will have higher ground clearance than any other Ferrari before it, and it will have the engine up front.
It makes sense, then, to see Ferrari testing various suspension setups that might trickle down to the Purosangue on Ferrari’s most laid-back grand tourer, the 2+2 GTC4Lusso which also has the engine in front of the driver.
Does This Rendering of the Ferrari Purosangue Make You Feel Happy or Mad?
An online artist has released a rendering of the Ferrari Purosangue, or at least a rendering of the SUV’s rear section. The rendering doesn’t reveal the front end of the highly anticipated SUV, but this is one of the first renderings we’ve seen of Ferrari’s future SUV. Speculation surrounding the design of the Purosangue is at an all-time high after the Italian automaker confirmed plans to join the super-luxury SUV market. This rendering is not a sign of things to come, but it does point to what we can expect when the real Purosangue arrives.
Ferrari has plans to launch no fewer than 15 new models by 2022, and one of those is said to be the brand’s first high-riding SUV, currently referred to as the Purosangue. It will be a front mid-engined vehicle built on a new chassis architecture with a transaxle gearbox that Ferrari is currently developing alongside a new mid-engined platform.
Ferrari’s SUV Will Be Called the Purosangue; Launch Scheduled In 2022
Ferrari’s highly anticipated SUV now has a name. It’s going to be called the Purosangue, and it’s scheduled to arrive sometime in late 2022. That’s the word that came out of the automaker’s future product roadmap. It’s also the first concrete evidence that the Prancing Horse is venturing into the world of SUVs. Specific details are still sketchy at this point, but the Purosangue will sit on a new front-engined platform that can accommodate all-wheel drive and electrification.
Ferrari Will Take on the Lamborghini Urus with a Hybrid SUV
This news may not appeal to the purists but will surely grab attention. Earlier this year, Ferrari confirmed an SUV is in works and will be arriving in 2019 or 2020. Now it is being reported it will use a hybrid system. Are we ready for a silent SUV from a company known for its engine notes? Read on for more details.
Ferrari to Deliver Hybrid V-8 in 2019 - Will it be Used to Fight the Lamborghini Urus SUV?
There’s no turning back for Ferrari now. The Italian automaker is now fully invested in the world of hybrid powertrains as company CEO Sergio Marchionne confirmed that a Ferrari V-8 hybrid is coming in 2019. Marchionne didn’t elaborate on the details just yet, but he did admit that test mules of the car are “around now.” If the hybrid powertrain finds its way into a production model as many expect it would, it would become the first series-production hybrid model Maranello has on the road since the Ferrari LaFerrari.
Ferrari SUV Coming in 2019; Aims to be Fastest SUV
The tea leaves have spoken, and we can now read it, clear as day. Ferrari is building an SUV. We got confirmation — yet again — from FCA boss Sergio Marchionne, only this time, Marchionne confirmed that the SUV is arriving by 2019 and that it’s going to be the fastest of its kind in the world. Did you read that, Lamborghini? The Prancing Horse has its eyes set on the Urus, and it’s galloping to take the proverbial bull’s mantle.
Ferrari SUV Will Look, Drive, and Cost Like A Ferrari
Ferrari is serious about developing an SUV. It’s so serious that CEO Sergio Marchionne doubled down on the company’s plans, telling Auto Express that the future SUV will look like “whatever a Ferrari utility vehicle needs to look like, before adding that “it has to drive like a Ferrari.”
Ferrari SUV Talks Heat Up As the Debate On Quantity Begins
If you didn’t believe it before, you need to start believing now. The Ferrari SUV is happening as CEO Sergio Marchionne himself confirmed to Bloomberg that it’s not a question of “if” anymore as it is “when” it’s going to happen. Marchionne added that the Italian automaker is “dead serious” about its SUV plans. That’s a step further from his past comments when he only mentioned the possibility of a Ferrari SUV as something that will “probably happen.”
The talk within Ferrari now moves on to the next phase of the SUV project: production. Marching didn’t elaborate on the specifics of the SUV, or as he calls it, the “FUV.” Instead, we learned that the Italian automaker will spend the next 30 months - two-and-a-half years - discussing the production volume of the model. Seeing as this is Ferrari, don’t expect the final number to be high since the company wants to preserve its status of exclusivity. Tacking a production volume in the high four or five digits would run counter to that position so at best, we can expect somewhere in the neighborhood of 2,000 units, give or take. For now, Ferrari’s concern is how it plans to strike a balance between exclusivity and scarcity, something it plans to address when it rolls out its new five-year plan in the first quarter of 2018. That plan should reveal more information about the Ferrari SUV and all other models that will create the company’s lineup in the next decade.
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Ferrari SUV to Arrive in 2020
Rumors of Ferrari planning to build an SUV have been flying around for more than a decade now, and the general consensus is that a utility Prancing Horse is no longer a matter of "if," but "when." And that time is getting closer, with new reports from people familiar with the company’s plans claiming that the Ferrari SUV will get the green light by the end of 2018. Specifically, Sergio Marchionne wants to devise a new five-year plan for the brand until he retires in 2021 and the new strategy will include a four-seat "utility vehicle."
According to Bloomberg, Ferrari finally wants to move beyond its traditional supercar niche in an effort to double profits by 2022. Sounds like the kind of strategy we’ve seen from most automakers, including Maserati and Alfa Romeo, lately, right? Yes, but for Ferrari, things are a bit more complex. Adding an SUV means that the self-imposed limit of 10,000 vehicles produced per year will be exceeded and push Ferrari beyond its small vehicle maker status that protects it from some of the more severe fuel and emission rules. In return, Maranello will have to roll out more hybrids in order to keep its carbon footprint down.
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